{"id":181893,"date":"2024-06-21T00:00:00","date_gmt":"2024-06-20T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\/"},"modified":"2024-06-21T00:00:00","modified_gmt":"2024-06-20T22:00:00","slug":"le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\/","title":{"rendered":"Le march\u00e9 du sport en 2023 - \u00c9tude GfK sur le commerce de d\u00e9tail"},"content":{"rendered":"

Le march\u00e9 du running et de l’outdoor, ainsi que celui du sport-loisir, restent populaires. Les effets de la pand\u00e9mie de Corona continuent de se faire sentir, notamment dans les secteurs \u00ab\u00a0Vanlife\u00a0\u00bb et \u00ab\u00a0Outdoor-Life\u00a0\u00bb, o\u00f9 les ventes de camping ont de nouveau diminu\u00e9. <\/p>\n

Le nombre de points de vente est rest\u00e9 stable, Decathlon ayant ouvert six nouveaux magasins en Suisse en 2023. En outre, il a \u00e9t\u00e9 annonc\u00e9 que Migros souhaitait vendre sa cha\u00eene de magasins sp\u00e9cialis\u00e9s SportX, qui compte 72 sites. Pour l’instant, on ne sait pas qui reprendra SportX et si le r\u00e9seau de vente sera maintenu dans les m\u00eames proportions. <\/p>\n","protected":false},"excerpt":{"rendered":"

L’ann\u00e9e sportive 2023 ne montre qu’une l\u00e9g\u00e8re baisse du chiffre d’affaires de 1,5%.<\/p>\n","protected":false},"author":5,"featured_media":181895,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181893","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nLe march\u00e9 du sport en 2023 - \u00c9tude GfK sur le commerce de d\u00e9tail - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 du sport en 2023 - \u00c9tude GfK sur le commerce de d\u00e9tail - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L'ann\u00e9e sportive 2023 ne montre qu'une l\u00e9g\u00e8re baisse du chiffre d'affaires de 1,5%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/pexels-alesia-kozik-6770610_Konjunktur_Statistik-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/\",\"name\":\"Le march\u00e9 du sport en 2023 - \u00c9tude GfK sur le commerce de d\u00e9tail - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/pexels-alesia-kozik-6770610_Konjunktur_Statistik-scaled.jpg\",\"datePublished\":\"2024-06-20T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/pexels-alesia-kozik-6770610_Konjunktur_Statistik-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/pexels-alesia-kozik-6770610_Konjunktur_Statistik-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"pexels-alesia-kozik-6770610_Konjunktur_Statistik\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-marche-du-sport-en-2023-etude-gfk-sur-le-commerce-de-detail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le march\u00e9 du sport en 2023 - \u00c9tude GfK sur le commerce de d\u00e9tail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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