{"id":181881,"date":"2024-07-05T00:00:00","date_gmt":"2024-07-04T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/congres-du-commerce-du-sport-2024\/"},"modified":"2024-07-05T00:00:00","modified_gmt":"2024-07-04T22:00:00","slug":"congres-du-commerce-du-sport-2024","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/congres-du-commerce-du-sport-2024\/","title":{"rendered":"Congr\u00e8s du commerce du sport 2024"},"content":{"rendered":"<p class=\"p2\">Des intervenants de haut niveau issus de l&rsquo;industrie et du commerce discuteront <b>de sujets d&rsquo;actualit\u00e9<\/b>, verront plus <b>loin que le bout de leur nez <\/b>et fourniront <b>des connaissances d&rsquo;experts, des solutions <\/b>et <b>des pistes de r\u00e9flexion<\/b>. Car ce n&rsquo;est qu&rsquo;en comprenant le monde dynamique du commerce et ses tendances que l&rsquo;on peut ma\u00eetriser les d\u00e9fis actuels et futurs. Les visiteurs passent une journ\u00e9e riche en questions strat\u00e9giques et pratiques, g\u00e9n\u00e8rent de nouveaux contacts commerciaux et rencontrent le who-is-who du secteur.  <\/p>\n<p class=\"p3\"><b>Priorit\u00e9s pour 2024 :  <\/b><\/p>\n<p class=\"p2\">En 2024, le SPOKO continue de se tourner vers l&rsquo;avenir - car le COURAGE et le D\u00c9SIR de changement sont les moteurs du secteur. De l&rsquo;avenir du commerce aux nouvelles possibilit\u00e9s d&rsquo;organisation de la vie, en passant par le d\u00e9veloppement de la marque comme mot-cl\u00e9 pour trouver et fid\u00e9liser des professionnels : chaque individu se pr\u00e9occupe, consciemment ou inconsciemment, des grandes <b>priorit\u00e9s que sont le travail, le shopping <\/b>et <b>la vie. <\/b>  <\/p>\n<p class=\"p2\">C&rsquo;est pourquoi le SPOKO aborde cette ann\u00e9e, entre autres, ces th\u00e8mes :<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\"><b>New Work et r\u00e9tention des employ\u00e9s<\/b>: nous discutons de l&rsquo;importance de l&rsquo;image de marque pour attirer les professionnels et du rapport entre le d\u00e9veloppement durable et la r\u00e9tention des employ\u00e9s.<\/li>\n<li class=\"li4\"><b>L&rsquo;avenir du commerce<\/b>: nous analysons pourquoi les solutions omnicanales jouent un r\u00f4le cl\u00e9 dans le succ\u00e8s du commerce en magasin et donnons les premiers aper\u00e7us exclusifs de notre grand rapport sur le commerce.<\/li>\n<li class=\"li4\"><b>Solutions num\u00e9riques<\/b>: Outtra, Emnos et Mirakl pr\u00e9senteront leurs solutions num\u00e9riques, notamment pour l&rsquo;analyse des donn\u00e9es, la gestion des donn\u00e9es produits et les m\u00e9thodes de paiement.<\/li>\n<li class=\"li2\"><b>Mode de vie et d\u00e9veloppement urbain<\/b>: des experts parlent de notre mode de vie futur, du changement de mode de transport et de ce qui doit changer en mati\u00e8re d&rsquo;urbanisme.<\/li>\n<\/ul>\n<p class=\"p3\"><b>NOUVEAU 2024 :  <\/b><\/p>\n<p class=\"p2\">Le premier jour du SPOKO consiste en un programme d&rsquo;ateliers uniquement. Les masterclasses permettent une plong\u00e9e en profondeur et des th\u00e8mes sp\u00e9cifiques dans un petit groupe. Dans une atmosph\u00e8re de discussion au coin du feu, il est ainsi possible d&rsquo;\u00e9laborer de mani\u00e8re intensive des solutions ax\u00e9es sur les besoins et de cr\u00e9er des communaut\u00e9s sp\u00e9cifiques \u00e0 un th\u00e8me.  <\/p>\n<p class=\"p2\">En outre, SAZsport propose cette ann\u00e9e pour la premi\u00e8re fois <b>des billets de groupe <\/b>ainsi que <b>des billets sp\u00e9ciaux pour les apprentis et les jeunes en formation <\/b>(jusqu&rsquo;\u00e0 25 ans) \u00e0 des conditions exceptionnelles - pour des possibilit\u00e9s de formation continue, plus d&rsquo;\u00e9changes et de perspectives.<\/p>\n<p class=\"p3\"><b>Point fort particulier :<br \/>\n<\/b><b>2024 SAZsport aura 50 ans ! <\/b>Nous f\u00eaterons notre anniversaire le 22.10. apr\u00e8s le SPOKO et chaque participant au SPOKO sera automatiquement invit\u00e9 \u00e0 notre f\u00eate ! <\/p>\n<p class=\"p2\"><strong><a href=\"https:\/\/www.sporthandelskongress.de\/\" target=\"_blank\" rel=\"noopener\">INFORMATIONS ET BILLETS<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 22 et 23 octobre 2024, le SPOKO se tiendra pour la premi\u00e8re fois sur deux jours \u00e0 la Macherei de Munich, dans un nouveau lieu et avec une nouvelle d\u00e9nomination. Le SPORTHANDELSKONGRESS devient SPOKO. En tant que lieu de rencontre pour les d\u00e9cideurs de l&rsquo;industrie du sport, le congr\u00e8s du sport est une source d&rsquo;inspiration et la plate-forme id\u00e9ale pour l&rsquo;\u00e9change, le r\u00e9seautage et la collaboration.    <\/p>\n","protected":false},"author":5,"featured_media":181882,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-181881","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Congr\u00e8s du commerce du sport 2024 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/congres-du-commerce-du-sport-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congr\u00e8s du commerce du sport 2024 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les 22 et 23 octobre 2024, le SPOKO se tiendra pour la premi\u00e8re fois sur deux jours \u00e0 la Macherei de Munich, dans un nouveau lieu et avec une nouvelle d\u00e9nomination. 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En tant que lieu de rencontre pour les d\u00e9cideurs de l&#039;industrie du sport, le congr\u00e8s du sport est une source d&#039;inspiration et la plate-forme id\u00e9ale pour l&#039;\u00e9change, le r\u00e9seautage et la collaboration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/congres-du-commerce-du-sport-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2024\/02\/Spoko-neu-Rectangle_300x250-ticket-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/\",\"name\":\"Congr\u00e8s du commerce du sport 2024 - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Spoko-neu-Rectangle_300x250-ticket-1.jpg\",\"datePublished\":\"2024-07-04T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Spoko-neu-Rectangle_300x250-ticket-1.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Spoko-neu-Rectangle_300x250-ticket-1.jpg\",\"width\":300,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/congres-du-commerce-du-sport-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Congr\u00e8s du commerce du sport 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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