{"id":181878,"date":"2024-06-28T00:00:00","date_gmt":"2024-06-27T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/quel-est-le-tic-tac-du-marche-suisse-du-velo\/"},"modified":"2024-06-28T00:00:00","modified_gmt":"2024-06-27T22:00:00","slug":"quel-est-le-tic-tac-du-marche-suisse-du-velo","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/quel-est-le-tic-tac-du-marche-suisse-du-velo\/","title":{"rendered":"Quel est le tic-tac du march\u00e9 suisse du v\u00e9lo ?"},"content":{"rendered":"
Le Bulletin du march\u00e9 du v\u00e9lo est une r\u00e9f\u00e9rence incontournable pour avoir une vue d’ensemble du commerce du v\u00e9lo en Suisse. La septi\u00e8me \u00e9dition vient de para\u00eetre. Vous y trouverez un bilan final complet du march\u00e9 du v\u00e9lo en 2023 et un bilan interm\u00e9diaire de l’ann\u00e9e en cours. <\/p>\n

Si le succ\u00e8s des saisons 2020 et 2021 a \u00e9t\u00e9 comme une grande f\u00eate, la saison 2023 a \u00e9t\u00e9 marqu\u00e9e par la gueule de bois d’apr\u00e8s. Des stocks pleins, des caisses vides et une r\u00e9ticence record des cyclistes suisses \u00e0 acheter ont donn\u00e9 des maux de t\u00eate au secteur. Malgr\u00e9 tout, le march\u00e9 a connu des lueurs d’espoir en 2023 : certains segments et participants ont m\u00eame pu c\u00e9l\u00e9brer des succ\u00e8s remarquables et gagner des parts de march\u00e9. <\/p>\n

La premi\u00e8re moiti\u00e9 de la saison 2024 s’est inscrite dans la continuit\u00e9 de l’exercice pr\u00e9c\u00e9dent. Les stocks ont augment\u00e9 \u00e0 tel point qu’ils continueront \u00e0 nous pr\u00e9occuper pendant la saison 2025. Les d\u00e9veloppements de l’ann\u00e9e en cours auront \u00e9galement un impact important sur la prochaine saison. <\/p><\/div>\n

Des faits fiables sur le march\u00e9 suisse <\/strong><\/div>\n
Vous trouverez les faits relatifs \u00e0 ces sujets et \u00e0 d’autres au cours des 18 derniers mois dans le Bulletin de march\u00e9 V\u00e9lo Suisse 2024<\/strong><\/a>. L’\u00e9tude sur l’\u00e9volution du march\u00e9 du commerce de v\u00e9los propose des chiffres clairs sur le succ\u00e8s de la branche et une comparaison d\u00e9taill\u00e9e avec les ann\u00e9es pr\u00e9c\u00e9dentes. L’analyse du commerce de v\u00e9los se base sur les statistiques officielles de la Conf\u00e9d\u00e9ration et sur l’exp\u00e9rience de plus de 20 ans de dynaMot dans le secteur. <\/p>\n

Le Bulletin de march\u00e9 offre aux professionnels du secteur un aper\u00e7u de l’\u00e9volution du march\u00e9 et du comportement d’achat de leur client\u00e8le. Cela leur permet de faire le point sur leur propre activit\u00e9 et de planifier soigneusement la prochaine saison. <\/p>\n<\/div>\n

Commander le Bulletin de march\u00e9 2024 en version num\u00e9rique ou imprim\u00e9e<\/strong><\/div>\n
L’\u00e9tude actuelle sur le march\u00e9 suisse du v\u00e9lo est disponible d\u00e8s maintenant chez dynaMot en version imprim\u00e9e pour un utilisateur unique ou en version num\u00e9rique et imprim\u00e9e dans le Company Package. Vous trouverez ici<\/strong><\/a> un aper\u00e7u gratuit du contenu. <\/div>\n","protected":false},"excerpt":{"rendered":"

Le Bulletin de march\u00e9 2024 fournit des chiffres de march\u00e9 confirm\u00e9s et des analyses fiables sur le succ\u00e8s \u00e9conomique des v\u00e9los et des v\u00e9los \u00e9lectriques en Suisse apr\u00e8s le grand boom de l’\u00e9poque Covid.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181878","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"\nQuel est le tic-tac du march\u00e9 suisse du v\u00e9lo ? - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/quel-est-le-tic-tac-du-marche-suisse-du-velo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est le tic-tac du march\u00e9 suisse du v\u00e9lo ? - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le Bulletin de march\u00e9 2024 fournit des chiffres de march\u00e9 confirm\u00e9s et des analyses fiables sur le succ\u00e8s \u00e9conomique des v\u00e9los et des v\u00e9los \u00e9lectriques en Suisse apr\u00e8s le grand boom de l'\u00e9poque Covid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/quel-est-le-tic-tac-du-marche-suisse-du-velo\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/quel-est-le-tic-tac-du-marche-suisse-du-velo\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/quel-est-le-tic-tac-du-marche-suisse-du-velo\\\/\",\"name\":\"Quel est le tic-tac du march\u00e9 suisse du v\u00e9lo ? - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2024-06-27T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/quel-est-le-tic-tac-du-marche-suisse-du-velo\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/quel-est-le-tic-tac-du-marche-suisse-du-velo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/quel-est-le-tic-tac-du-marche-suisse-du-velo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quel est le tic-tac du march\u00e9 suisse du v\u00e9lo ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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