{"id":181801,"date":"2024-09-05T00:00:00","date_gmt":"2024-09-04T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/comportement-des-clients-dans-le-commerce-electronique\/"},"modified":"2024-09-05T00:00:00","modified_gmt":"2024-09-04T22:00:00","slug":"comportement-des-clients-dans-le-commerce-electronique","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/comportement-des-clients-dans-le-commerce-electronique\/","title":{"rendered":"Comportement des clients dans le commerce \u00e9lectronique"},"content":{"rendered":"
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Les r\u00e9sultats du Barom\u00e8tre de l’humeur du e-commerce 2024 sont d\u00e9sormais disponibles. 7 620 personnes de toutes les r\u00e9gions linguistiques de Suisse ont particip\u00e9 \u00e0 l’\u00e9tude men\u00e9e en mai 2024. Pr\u00e8s des deux tiers des personnes interrog\u00e9es venaient de Suisse al\u00e9manique et 64% des participants \u00e9taient \u00e2g\u00e9s de 55 ans ou plus. Les hommes et les femmes \u00e9taient repr\u00e9sent\u00e9s de mani\u00e8re presque \u00e9gale dans l’enqu\u00eate. Les r\u00e9sultats fournissent des informations pr\u00e9cieuses sur les comportements d’achat et de consommation des diff\u00e9rents groupes d’\u00e2ge et r\u00e9gions, ce qui est essentiel pour le d\u00e9veloppement du march\u00e9 du commerce \u00e9lectronique en Suisse. <\/p>\n

vers l’article de carpathia.digital.buisness.blog<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e encore, La Poste Suisse a r\u00e9alis\u00e9, en collaboration avec la HWZ Hochschule f\u00fcr Wirtschaft de Zurich, une enqu\u00eate quantitative en ligne afin de d\u00e9terminer l’\u00e9tat d’esprit et le comportement des clients sur le march\u00e9 suisse du commerce \u00e9lectronique.<\/p>\n","protected":false},"author":5,"featured_media":180593,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181801","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nComportement des clients dans le commerce \u00e9lectronique - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/comportement-des-clients-dans-le-commerce-electronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comportement des clients dans le commerce \u00e9lectronique - 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