{"id":181694,"date":"2022-05-13T00:00:00","date_gmt":"2022-05-12T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/indice-de-preparation-des-canaux-omni-2022\/"},"modified":"2022-05-13T00:00:00","modified_gmt":"2022-05-12T22:00:00","slug":"indice-de-preparation-des-canaux-omni-2022","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/indice-de-preparation-des-canaux-omni-2022\/","title":{"rendered":"Indice de pr\u00e9paration des canaux Omni 2022"},"content":{"rendered":"<p>Comment le commerce en ligne s&rsquo;articule-t-il avec le commerce en magasin ? Quels sont les points de service en ligne qui sont r\u00e9ellement pertinents pour les clients dans le parcours client (Customer Journey) ? Le client est-il pr\u00eat \u00e0 payer un suppl\u00e9ment pour la durabilit\u00e9 ? Et comment le consommateur pr\u00e9f\u00e8re-t-il communiquer avec son commer\u00e7ant ? L&rsquo;\u00e9tude r\u00e9pond r\u00e9guli\u00e8rement \u00e0 de nombreuses questions que se pose tout commer\u00e7ant.    <\/p>\n<p><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2022\/05\/Omnichannel-Readiness-Index-f%C3%BCr-den-Schweizer-Detailhandel-3.0_gesamt.pdf\" target=\"_blank\" rel=\"noopener\">Omni Channel Readiness Index 2022_Rapport g\u00e9n\u00e9ral<\/a><\/p>\n<p><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2022\/05\/Omnichannel-Readiness-Index-_Booklet.pdf\" target=\"_blank\" rel=\"noopener\">Omni Channel Readiness Index 2022_Booklet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la troisi\u00e8me fois, Google et Mindtake, en collaboration avec HANDELSVERBAND.swiss, ont \u00e9labor\u00e9 l&rsquo;\u00e9tude Omni-Channel Reife Index (ORI) des commer\u00e7ants stationnaires suisses. Gr\u00e2ce \u00e0 des recherches men\u00e9es aupr\u00e8s de 50 commer\u00e7ants suisses (5 000 points de contr\u00f4le au total), \u00e0 des entretiens avec 1000 consommateurs et 27 commer\u00e7ants fixes, l&rsquo;\u00e9tude dresse un tableau g\u00e9n\u00e9ral du commerce suisse en ce qui concerne sa maturit\u00e9 omni-canal du point de vue des besoins des clients. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181694","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indice de pr\u00e9paration des canaux Omni 2022 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/indice-de-preparation-des-canaux-omni-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indice de pr\u00e9paration des canaux Omni 2022 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Pour la troisi\u00e8me fois, Google et Mindtake, en collaboration avec HANDELSVERBAND.swiss, ont \u00e9labor\u00e9 l&#039;\u00e9tude Omni-Channel Reife Index (ORI) des commer\u00e7ants stationnaires suisses. Gr\u00e2ce \u00e0 des recherches men\u00e9es aupr\u00e8s de 50 commer\u00e7ants suisses (5 000 points de contr\u00f4le au total), \u00e0 des entretiens avec 1000 consommateurs et 27 commer\u00e7ants fixes, l&#039;\u00e9tude dresse un tableau g\u00e9n\u00e9ral du commerce suisse en ce qui concerne sa maturit\u00e9 omni-canal du point de vue des besoins des clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/indice-de-preparation-des-canaux-omni-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/indice-de-preparation-des-canaux-omni-2022\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/indice-de-preparation-des-canaux-omni-2022\\\/\",\"name\":\"Indice de pr\u00e9paration des canaux Omni 2022 - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2022-05-12T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/indice-de-preparation-des-canaux-omni-2022\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/indice-de-preparation-des-canaux-omni-2022\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/indice-de-preparation-des-canaux-omni-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Indice de pr\u00e9paration des canaux Omni 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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