{"id":181665,"date":"2022-06-10T00:00:00","date_gmt":"2022-06-09T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/nouvelle-creation-le-swisspo-bureau-suisse-des-articles-de-sport\/"},"modified":"2022-06-10T00:00:00","modified_gmt":"2022-06-09T22:00:00","slug":"nouvelle-creation-le-swisspo-bureau-suisse-des-articles-de-sport","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/nouvelle-creation-le-swisspo-bureau-suisse-des-articles-de-sport\/","title":{"rendered":"Nouvelle cr\u00e9ation : le \u00ab\u00a0swisspo - Bureau suisse des articles de sport"},"content":{"rendered":"<p style=\"font-weight: 400;\">Les deux associations ASMAS et SPAF travaillent en \u00e9troite collaboration depuis de nombreuses ann\u00e9es. C&rsquo;est dans la nature des choses, puisqu&rsquo;elles sont toutes deux actives dans le secteur des articles de sport et poursuivent donc souvent des objectifs similaires. Par le pass\u00e9, elles ont par exemple organis\u00e9 ensemble pendant 30 ans le salon d&rsquo;achat swisspo, qui n&rsquo;existe plus aujourd&rsquo;hui. Aujourd&rsquo;hui, les deux associations coordonnent ensemble les salons d&rsquo;information et d&rsquo;achat pour le commerce sp\u00e9cialis\u00e9. Et depuis quelques ann\u00e9es, elles organisent \u00e9galement leurs assembl\u00e9es g\u00e9n\u00e9rales en m\u00eame temps et au m\u00eame endroit.    <\/p>\n<p style=\"font-weight: 400;\">C&rsquo;\u00e9tait \u00e0 nouveau le cas hier \u00e0 Sursee. Et cette journ\u00e9e d&rsquo;AG commune, organis\u00e9e sous le titre \u00ab\u00a0SportBusinessNetworkDay\u00a0\u00bb, a \u00e9t\u00e9 l&rsquo;occasion pour les deux associations d&rsquo;informer leurs membres que la coop\u00e9ration d\u00e9j\u00e0 existante allait encore \u00eatre intensifi\u00e9e. Et ce, avec la cr\u00e9ation de <a href=\"https:\/\/swisspo.ch\/de\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0swisspo - Centre suisse des articles de sport\u00a0\u00bb.<\/a>  <\/p>\n<p style=\"font-weight: 400;\"><strong>Plus d&rsquo;informations et guichet unique<\/strong><\/p>\n<p style=\"font-weight: 400;\">\u00ab\u00a0Il existe un grand besoin d&rsquo;informations sur le march\u00e9 du sport en Suisse. Il existe diff\u00e9rents groupes d&rsquo;interlocuteurs, \u00e0 l&rsquo;int\u00e9rieur et \u00e0 l&rsquo;ext\u00e9rieur de notre branche, qui souhaitent obtenir des informations et des chiffres actuels sur le march\u00e9 suisse du sport\u00a0\u00bb, explique Peter Bruggmann, pr\u00e9sident de l&rsquo;association ASMAS. Et c&rsquo;est pr\u00e9cis\u00e9ment \u00e0 ce besoin que la cr\u00e9ation de l&rsquo;Observatoire des articles de sport en Suisse doit r\u00e9pondre. <\/p>\n<p style=\"font-weight: 400;\">La nouvelle plate-forme \u00ab\u00a0www.swisspo.ch\u00a0\u00bb pr\u00e9sente les chiffres cl\u00e9s du march\u00e9 suisse du sport et de la branche des articles de sport. Les r\u00e9sultats des sondages de l&rsquo;institut d&rsquo;\u00e9tudes de march\u00e9 GfK, que les deux associations commandent ensemble \u00e0 intervalles r\u00e9guliers pour \u00e9tudier le comportement des Suisses en mati\u00e8re de loisirs et de sport, peuvent \u00e9galement \u00eatre t\u00e9l\u00e9charg\u00e9s sur la plate-forme. \u00ab\u00a0En plus des informations d\u00e9taill\u00e9es et des chiffres, le portail Swisspo doit \u00e9galement devenir le point de contact central pour les questions relatives au secteur du sport en Suisse. Les questions qui nous parviennent sont trait\u00e9es en temps r\u00e9el par les sp\u00e9cialistes comp\u00e9tents\u00a0\u00bb, explique Markus Wolf, pr\u00e9sident de l&rsquo;association SPAF.  <\/p>\n<p style=\"font-weight: 400;\"><strong>Plus de poids pour le secteur<\/strong><\/p>\n<p style=\"font-weight: 400;\">Les deux associations SPAF et ASMAS esp\u00e8rent deux choses de la nouvelle agence Articles de sport Suisse. \u00ab\u00a0D&rsquo;une part, nous voulons informer les personnes int\u00e9ress\u00e9es, \u00e0 l&rsquo;int\u00e9rieur et \u00e0 l&rsquo;ext\u00e9rieur de notre branche, sur le march\u00e9 du sport en Suisse. Et d&rsquo;autre part, nous voulons donner plus de poids \u00e0 notre branche gr\u00e2ce au nouveau service sp\u00e9cialis\u00e9 Articles de sport Suisse\u00a0\u00bb, expliquent Peter Bruggmann et Markus Wolf. Avec un chiffre d&rsquo;affaires annuel de 2 milliards de francs, 1 500 entreprises, 19 000 employ\u00e9s et 1 100 apprentis, le secteur suisse des articles de sport est tout \u00e0 fait pertinent pour l&rsquo;\u00e9conomie suisse.  <\/p>\n<p><strong><a href=\"https:\/\/swisspo.ch\/de\/medien\/\" target=\"_blank\" rel=\"noopener\">s&rsquo;abonner aux nouvelles de swisspo<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>A l&rsquo;occasion de leur assembl\u00e9e g\u00e9n\u00e9rale, les deux associations d&rsquo;articles de sport SPAF (fournisseurs d&rsquo;articles de sport) et ASMAS (commerces sp\u00e9cialis\u00e9s dans le sport) ont annonc\u00e9 qu&rsquo;elles allaient approfondir leur coop\u00e9ration existante et cr\u00e9er ensemble le \u00ab\u00a0swisspo - Centre suisse des articles de sport\u00a0\u00bb.  <\/p>\n","protected":false},"author":5,"featured_media":180476,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-181665","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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