{"id":181665,"date":"2022-06-10T00:00:00","date_gmt":"2022-06-09T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/nouvelle-creation-le-swisspo-bureau-suisse-des-articles-de-sport\/"},"modified":"2026-10-28T16:16:40","modified_gmt":"2026-10-28T15:16:40","slug":"nouvelle-creation-le-swisspo-bureau-suisse-des-articles-de-sport","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/nouvelle-creation-le-swisspo-bureau-suisse-des-articles-de-sport\/","title":{"rendered":"Nouvelle cr\u00e9ation : le \u00ab\u00a0swisspo - Bureau suisse des articles de sport"},"content":{"rendered":"<p style=\"font-weight: 400;\">Les deux associations, l&rsquo;ASMAS et la SPAF, collaborent \u00e9troitement depuis de nombreuses ann\u00e9es. Cela va de soi, puisqu&rsquo;elles op\u00e8rent toutes deux dans la branche des Articles de sport et poursuivent donc souvent des objectifs similaires. Par le pass\u00e9, par exemple, elles ont organis\u00e9 conjointement pendant 30 ans le salon professionnel swisspo, qui n\u2019existe plus aujourd\u2019hui. Aujourd\u2019hui, les deux associations coordonnent ensemble les salons d\u2019information et d\u2019achat destin\u00e9s au commerce sp\u00e9cialis\u00e9. Et depuis quelques ann\u00e9es, elles tiennent \u00e9galement leurs assembl\u00e9es g\u00e9n\u00e9rales simultan\u00e9ment, au m\u00eame endroit.    <\/p>\n<p style=\"font-weight: 400;\">C&rsquo;\u00e9tait \u00e0 nouveau le cas hier \u00e0 Sursee. Et cette journ\u00e9e d&rsquo;AG commune, organis\u00e9e sous le titre \u00ab\u00a0SportBusinessNetworkDay\u00a0\u00bb, a \u00e9t\u00e9 l&rsquo;occasion pour les deux associations d&rsquo;informer leurs membres que la coop\u00e9ration d\u00e9j\u00e0 existante allait encore \u00eatre intensifi\u00e9e. Et ce, avec la cr\u00e9ation de <a href=\"https:\/\/swisspo.ch\/de\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0swisspo - Centre suisse des articles de sport\u00a0\u00bb.<\/a>  <\/p>\n<p style=\"font-weight: 400;\"><strong>Plus d&rsquo;informations et guichet unique<\/strong><\/p>\n<p style=\"font-weight: 400;\">\u00ab Il existe un besoin important d\u2019informations concernant le march\u00e9 suisse du sport. Diverses parties prenantes, tant au sein de notre branche que en dehors, souhaitent disposer d\u2019informations et de chiffres actualis\u00e9s sur ce march\u00e9 \u00bb, explique Peter Bruggmann, pr\u00e9sident de l\u2019association ASMAS. Et c\u2019est pr\u00e9cis\u00e9ment ce besoin que la cr\u00e9ation du Centre sp\u00e9cialis\u00e9 des articles de sport en Suisse vise \u00e0 satisfaire. <\/p>\n<p style=\"font-weight: 400;\">La nouvelle plateforme \u00ab www.swisspo.ch \u00bb, qui vient d&rsquo;\u00eatre lanc\u00e9e, pr\u00e9sente les principaux indicateurs relatifs au march\u00e9 suisse du sport et \u00e0 la branche des Articles de sport. Les r\u00e9sultats des enqu\u00eates men\u00e9es par l\u2019institut d\u2019\u00e9tudes de march\u00e9 GfK, que les deux f\u00e9d\u00e9rations commandent conjointement \u00e0 intervalles r\u00e9guliers afin d\u2019\u00e9tudier les habitudes des Suisses en mati\u00e8re de loisirs et de sport, sont \u00e9galement disponibles en t\u00e9l\u00e9chargement sur la plateforme. \u00ab Outre les informations d\u00e9taill\u00e9es et les chiffres, le portail Swisspo a \u00e9galement pour vocation de devenir le point de contact central pour toutes les questions relatives au secteur du sport en Suisse. Les demandes re\u00e7ues recevront une r\u00e9ponse rapide de la part des experts comp\u00e9tents \u00bb, d\u00e9clare Markus Wolf, pr\u00e9sident de l\u2019association SPAF.  <\/p>\n<p style=\"font-weight: 400;\"><strong>Plus de poids pour la branche<\/strong><\/p>\n<p style=\"font-weight: 400;\">Les deux associations, la SPAF et l&rsquo;ASMAS, attendent deux choses du nouveau centre sp\u00e9cialis\u00e9 \u00ab Articles de sport Suisse \u00bb. \u00ab D\u2019une part, nous souhaitons informer les personnes int\u00e9ress\u00e9es, tant au sein de notre secteur qu\u2019en dehors, sur le march\u00e9 suisse des articles de sport. D\u2019autre part, nous souhaitons, gr\u00e2ce \u00e0 ce nouveau centre sp\u00e9cialis\u00e9 dans les articles de sport en Suisse, donner plus de poids \u00e0 notre branche \u00bb, d\u00e9clarent Peter Bruggmann et Markus Wolf. Avec un chiffre d\u2019affaires annuel de 2 milliards de francs, 1 500 entreprises, 19 000 salari\u00e9s et 1 100 apprentis, la branche suisse des articles de sport joue un r\u00f4le non n\u00e9gligeable dans l\u2019\u00e9conomie suisse.  <\/p>\n<p><strong><a href=\"https:\/\/swisspo.ch\/de\/medien\/\" target=\"_blank\" rel=\"noopener\">s&rsquo;abonner aux nouvelles de swisspo<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>A l&rsquo;occasion de leur assembl\u00e9e g\u00e9n\u00e9rale, les deux associations d&rsquo;articles de sport SPAF (fournisseurs d&rsquo;articles de sport) et ASMAS (commerces sp\u00e9cialis\u00e9s dans le sport) ont annonc\u00e9 qu&rsquo;elles allaient approfondir leur coop\u00e9ration existante et cr\u00e9er ensemble le \u00ab\u00a0swisspo - Centre suisse des articles de sport\u00a0\u00bb.  <\/p>\n","protected":false},"author":5,"featured_media":180476,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-181665","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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