{"id":181646,"date":"2022-08-16T00:00:00","date_gmt":"2022-08-15T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/content-marketing-seminaire-dune-journee-19-septembre-2022\/"},"modified":"2022-08-16T00:00:00","modified_gmt":"2022-08-15T22:00:00","slug":"content-marketing-seminaire-dune-journee-19-septembre-2022","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/content-marketing-seminaire-dune-journee-19-septembre-2022\/","title":{"rendered":"Content Marketing - S\u00e9minaire d&rsquo;une journ\u00e9e 19 septembre 2022"},"content":{"rendered":"<div class=\"mediabox\">\n<p>Au cours de l&rsquo;atelier, vous \u00e9laborerez une strat\u00e9gie de marketing de contenu sommaire adapt\u00e9e \u00e0 votre entreprise. Vous recevrez des informations et des outils pour planifier et mettre en \u0153uvre votre marketing de contenu. <\/p>\n<div class=\"mediabox__content\">\n<div class=\"mediabox__text\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><b>Atelier avec beaucoup de pratique<\/b><\/p>\n<ul>\n<li>Qu&rsquo;est-ce que le marketing de contenu ? Objectifs et avantages du marketing de contenu <\/li>\n<li>D\u00e9fis, opportunit\u00e9s et avantages du marketing de contenu, en particulier pour les entreprises fixes<\/li>\n<li>\u00c9laborer son propre marketing de contenu<\/li>\n<li>Planifier le contenu et le traiter pour ses propres canaux. Canaux sur lesquels se concentrer : Facebook et Instagram. <\/li>\n<\/ul>\n<p>Vous recevrez des outils pr\u00e9cieux lors de la formation afin de pouvoir commencer imm\u00e9diatement \u00e0 planifier et \u00e0 cr\u00e9er votre contenu. Le cours comprend, si vous le souhaitez, un entretien de suivi avec Silvia apr\u00e8s l&rsquo;atelier. <\/p>\n<p><strong><a href=\"https:\/\/www.agsag.ch\/de\/retail-academy\/content-marketing\/\" target=\"_blank\" rel=\"noopener\">vers l&rsquo;inscription<\/a><br \/>\n<\/strong>(Les membres de l&rsquo;ASMAS b\u00e9n\u00e9ficient du tarif partenaire)<\/p>\n<div class=\"mediabox mediabox--s mediabox--flipped\">\n<div class=\"mediabox__content\">\n<div class=\"mediabox__text\">\n<p><b>Conf\u00e9renci\u00e8re - Silvia Capraro<\/b><br \/>\nEn tant que directrice marketing et responsable de projet dans des entreprises de distribution suisses, Silvia a con\u00e7u des campagnes de communication et de publicit\u00e9, positionn\u00e9 des marques, mis en place des campagnes en ligne et r\u00e9alis\u00e9 des mesures de commerce \u00e9lectronique, telles que des boutiques en ligne, pour diff\u00e9rentes marques internationales, aussi bien dans le domaine B2B que B2C. Son expertise et son enthousiasme autour des strat\u00e9gies en ligne, du marketing en ligne, des campagnes et de l&rsquo;image de marque sont consid\u00e9rables. Silvia a \u00e9labor\u00e9 et mis en \u0153uvre divers projets et campagnes en collaboration avec des commer\u00e7ants.  <\/p>\n<h3>\u00ab\u00a0Une personne au clair avec son marketing de contenu communique plus facilement et plus sereinement sur tous ses canaux\u00a0\u00bb.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu consiste \u00e0 communiquer vers l&rsquo;ext\u00e9rieur sur les canaux en ligne avec des connaissances et une expertise sp\u00e9cialis\u00e9es et \u00e0 gagner ainsi la confiance des clients. Une fois que vous avez \u00e9labor\u00e9 votre strat\u00e9gie de marketing de contenu, vous pouvez l&rsquo;appliquer \u00e0 tous les canaux, que ce soit sur Facebook, Instagram, la newsletter, YouTube, le blog, etc. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-181646","news","type-news","status-publish","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing - S\u00e9minaire d&#039;une journ\u00e9e 19 septembre 2022 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/content-marketing-seminaire-dune-journee-19-septembre-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing - S\u00e9minaire d&#039;une journ\u00e9e 19 septembre 2022 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le marketing de contenu consiste \u00e0 communiquer vers l&#039;ext\u00e9rieur sur les canaux en ligne avec des connaissances et une expertise sp\u00e9cialis\u00e9es et \u00e0 gagner ainsi la confiance des clients. 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