{"id":181403,"date":"2023-05-11T00:00:00","date_gmt":"2023-05-10T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/etude-sur-les-tendances-dachat-en-2023-economiser-et-acheter-plus-consciemment\/"},"modified":"2023-05-11T00:00:00","modified_gmt":"2023-05-10T22:00:00","slug":"etude-sur-les-tendances-dachat-en-2023-economiser-et-acheter-plus-consciemment","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/etude-sur-les-tendances-dachat-en-2023-economiser-et-acheter-plus-consciemment\/","title":{"rendered":"\u00c9tude sur les tendances d&rsquo;achat en 2023 - \u00c9conomiser et acheter plus consciemment"},"content":{"rendered":"<p>Rapport de Martin Egli - <a href=\"https:\/\/blog.carpathia.ch\" target=\"_blank\" rel=\"noopener\">carpathia.digital.business.blog<\/a><\/p>\n<p><strong>La hausse des prix a un impact sur le comportement d&rsquo;achat<\/strong><br \/>\nLa hausse des prix inqui\u00e8te les consommateurs et les consommatrices. En cons\u00e9quence, <strong>Monsieur et Madame Tout-le-monde sont plus atten<\/strong> tifs <strong>aux prix des produits<\/strong> (80%). <strong>Les promotions et les offres <\/strong>sont particuli\u00e8rement importantes pour r\u00e9aliser des \u00e9conomies. En Suisse, c&rsquo;est sur les v\u00eatements, les chaussures et les accessoires (61%) que l&rsquo;on \u00e9conomise le plus d&rsquo;argent, tandis que dans le domaine des cat\u00e9gories alimentaires, ce sont les snacks et les confiseries (49%) qui font l&rsquo;objet d&rsquo;\u00e9conomies.   <\/p>\n<figure id=\"attachment_34431\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-34431\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-34431 td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen.jpg\" sizes=\"(max-width: 1062px) 100vw, 1062px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen.jpg 1062w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-768x575.jpg 768w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-150x112.jpg 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-300x225.jpg 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-696x521.jpg 696w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-561x420.jpg 561w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-80x60.jpg 80w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Sparen-265x198.jpg 265w\" alt=\"\" width=\"1062\" height=\"795\"><\/a><figcaption id=\"caption-attachment-34431\" class=\"wp-caption-text\">Source : \u00e9tude sur les tendances d&rsquo;achat 2023, Bring<\/figcaption><\/figure>\n<p><strong>\u00c9conomies d&rsquo;argent, mode de vie conscient et d\u00e9veloppement durable en t\u00eate des r\u00e9solutions d&rsquo;achat 2023<\/strong><br \/>\nEn 2023, les personnes interrog\u00e9es souhaitent principalement <strong>\u00e9conomiser de l&rsquo;argent (23%), vivre de mani\u00e8re plus consciente (15%) et plus durable (15%)<\/strong>. Un mode de vie conscient comprend des r\u00e9ponses telles que \u00ab\u00a0ne pas gaspiller, r\u00e9duire le gaspillage alimentaire, acheter uniquement ce dont on a vraiment besoin, &#8230;\u00a0\u00bb. Le d\u00e9veloppement durable comprend des r\u00e9ponses telles que \u00ab\u00a0produits r\u00e9gionaux, de saison et bio, &#8230;\u00a0\u00bb.  <\/p>\n<p>L&rsquo;\u00e9tude a \u00e9galement recueilli des informations sur ce que les personnes interrog\u00e9es entendent par le terme g\u00e9n\u00e9rique de durabilit\u00e9.  <strong>Si un produit est (apparemment) produit localement ou r\u00e9gionalement, les consommateurs le consid\u00e8rent comme durable (68%).<\/strong><\/p>\n<figure id=\"attachment_34430\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-34430\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig.jpg\"><img decoding=\"async\" class=\"size-full wp-image-34430 td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig.jpg\" sizes=\"(max-width: 1072px) 100vw, 1072px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig.jpg 1072w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-768x477.jpg 768w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-150x93.jpg 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-300x186.jpg 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-696x432.jpg 696w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-1068x664.jpg 1068w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-676x420.jpg 676w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2023\/04\/Shopping-Trend-Studie-2023_Nachhaltig-356x220.jpg 356w\" alt=\"\" width=\"1072\" height=\"666\"><\/a><figcaption id=\"caption-attachment-34430\" class=\"wp-caption-text\">Source : \u00e9tude sur les tendances d&rsquo;achat 2023, Bring<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9tude Shopping-Trend 2023 de Bring et Profital examine le comportement d&rsquo;achat des Suisses et des Suissesses. Elle a \u00e9t\u00e9 r\u00e9alis\u00e9e aupr\u00e8s de 1 532 personnes entre le 2 et le 8 f\u00e9vrier 2023. <\/p>\n","protected":false},"author":5,"featured_media":180633,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181403","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude sur les tendances d&#039;achat en 2023 - \u00c9conomiser et acheter plus consciemment - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/etude-sur-les-tendances-dachat-en-2023-economiser-et-acheter-plus-consciemment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude sur les tendances d&#039;achat en 2023 - \u00c9conomiser et acheter plus consciemment - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L&#039;\u00e9tude Shopping-Trend 2023 de Bring et Profital examine le comportement d&#039;achat des Suisses et des Suissesses. 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