{"id":181373,"date":"2023-06-14T00:00:00","date_gmt":"2023-06-13T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/rapport-consumer-insights\/"},"modified":"2023-06-14T00:00:00","modified_gmt":"2023-06-13T22:00:00","slug":"rapport-consumer-insights","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/rapport-consumer-insights\/","title":{"rendered":"Rapport Consumer Insights"},"content":{"rendered":"<p>Qui l&rsquo;e\u00fbt cru : les sp\u00e9cialistes de l&rsquo;outdoor et du sport Garmin, Suunto, Strava et Polar renversent Apple et Samsung de leur tr\u00f4ne en mati\u00e8re d&rsquo;\u00e9lectronique grand public. Les deux g\u00e9ants de la technologie doivent s&rsquo;avouer vaincus, car leurs wearables sont certes appr\u00e9ci\u00e9s par le grand public, mais ils \u00e9chouent dans le domaine des int\u00e9r\u00eats particuliers. Pour la navigation en montagne, il est pr\u00e9f\u00e9rable de faire appel \u00e0 des concurrents experts qui savent comment s&rsquo;y prendre. Et il y en a un qui l&rsquo;appr\u00e9cie particuli\u00e8rement : le consommateur. Le tout nouveau rapport Consumer Insights pour le deuxi\u00e8me trimestre 2023, qui a \u00e9t\u00e9 pr\u00e9sent\u00e9 en exclusivit\u00e9 \u00e0 l&rsquo;<a href=\"https:\/\/www.ispo.com\/outdoor\" target=\"_self\">OutDoor by ISPO<\/a>, r\u00e9v\u00e8le ces nouvelles br\u00fblantes et bien plus encore. <a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/06\/Consumer_Inside_Report_0223.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9chargez maintenant gratuitement le rapport Consumer Insights 2023 dans son int\u00e9gralit\u00e9 !<\/a>    <\/p>\n<p><strong><a href=\"https:\/\/www.ispo.com\/sports-business\/neue-konzepte-neue-ideen-die-renaissance-des-stationaeren-handels-bricht?utm_campaign=CPGN%20-ISPO%20RSS%20Newsticker%20DE%20-%202023-06-12%2010%3A05&amp;utm_medium=mail_mmg&amp;utm_source=eloqua&amp;utm_content=EM%20-%20ISPO%20RSS%20Newsticker%20DE%20-%202023-06-12%2010%3A05&amp;utm_marketing_tactic=Other&amp;elqTrackId=bcecf19a387a4ece833e56438e53b481&amp;elq=8996f858aef74c278479738036ec9cde&amp;elqaid=31288&amp;elqat=1&amp;elqCampaignId=9578\" target=\"_blank\" rel=\"noopener\">en savoir plus sur ISPO.COM<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouveaux concepts, nouvelles id\u00e9es : La \u00ab\u00a0renaissance\u00a0\u00bb du commerce stationnaire s&rsquo;amorce.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181373","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport Consumer Insights - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/rapport-consumer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport Consumer Insights - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Nouveaux concepts, nouvelles id\u00e9es : La &quot;renaissance&quot; du commerce stationnaire s&#039;amorce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/rapport-consumer-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/rapport-consumer-insights\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/rapport-consumer-insights\\\/\",\"name\":\"Rapport Consumer Insights - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2023-06-13T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/rapport-consumer-insights\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/rapport-consumer-insights\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/rapport-consumer-insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rapport Consumer Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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