{"id":181285,"date":"2021-04-29T06:38:12","date_gmt":"2021-04-29T04:38:12","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\/"},"modified":"2021-04-29T06:38:12","modified_gmt":"2021-04-29T04:38:12","slug":"le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\/","title":{"rendered":"Le commerce en ligne du sport suisse au T1 21 - 92% de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente"},"content":{"rendered":"<p><a href=\"https:\/\/blog.carpathia.ch\" target=\"_blank\" rel=\"noopener\">par Thomas Lang : blog.carpathia.ch<\/a><\/p>\n<p>Les valeurs index\u00e9es montrent que, pour des raisons de situation, les mois de janvier et de f\u00e9vrier ont \u00e9t\u00e9 fortement sup\u00e9rieurs \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, car au cours de ces deux mois, le secteur de la vente au d\u00e9tail en milieu hospitalier n&rsquo;\u00e9tait pas encore touch\u00e9 par la pand\u00e9mie. Les premi\u00e8res mesures de shutdown ont \u00e9t\u00e9 prises \u00e0 partir de la mi-mars. <\/p>\n<p>Le mois de mars n&rsquo;est \u00ab\u00a0que\u00a0\u00bb de 18,2% sup\u00e9rieur \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, m\u00eame si cela correspond toujours \u00e0 <strong>une croissance sup\u00e9rieure \u00e0 la moyenne \u00e0 long terme<\/strong>.<\/p>\n<p>Il est frappant de constater que les deux segments \u00ab\u00a0<strong>Home &amp; Living<\/strong>\u00a0\u00bb et \u00ab\u00a0<strong>Sport &amp; Sportive Equipment<\/strong>\u00a0\u00bb se situent \u00e0 un niveau de chiffre d&rsquo;affaires deux fois sup\u00e9rieur \u00e0 celui du m\u00eame mois de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, et ce m\u00eame en mars.<\/p>\n<p>Les autres produits alimentaires, les loisirs\/jouets et les montres\/bijoux ont \u00e9galement connu une forte croissance jusqu&rsquo;en mars. Seul le \u00ab\u00a0bureau\u00a0\u00bb continue de faiblir et se maintient tout juste au niveau de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente au premier trimestre. <\/p>\n<p><strong>Que se passe-t-il au deuxi\u00e8me trimestre ?<\/strong><\/p>\n<p>Il sera int\u00e9ressant de voir ce qui se passera au deuxi\u00e8me trimestre, alors que l&rsquo;ann\u00e9e derni\u00e8re, le secteur de la vente au d\u00e9tail stationnaire \u00e9tait majoritairement en arr\u00eat. Les taux de croissance devraient y \u00eatre nettement plus faibles en raison de la p\u00e9riode extr\u00eamement forte de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. <\/p>\n<p>Nous nous attendons \u00e0 ce qu&rsquo;elles restent positives dans la majorit\u00e9 des secteurs, avec des pourcentages \u00e0 un ou deux chiffres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme le montre le dernier Moniteur de la vente \u00e0 distance de GfK en collaboration avec la Poste et la F\u00e9d\u00e9ration du commerce et de la distribution, le commerce en ligne, tous secteurs confondus, est toujours sup\u00e9rieur de 42,8% \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente au premier trimestre de cette ann\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181285","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce en ligne du sport suisse au T1 21 - 92% de plus que l&#039;ann\u00e9e pr\u00e9c\u00e9dente - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce en ligne du sport suisse au T1 21 - 92% de plus que l&#039;ann\u00e9e pr\u00e9c\u00e9dente - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Comme le montre le dernier Moniteur de la vente \u00e0 distance de GfK en collaboration avec la Poste et la F\u00e9d\u00e9ration du commerce et de la distribution, le commerce en ligne, tous secteurs confondus, est toujours sup\u00e9rieur de 42,8% \u00e0 l&#039;ann\u00e9e pr\u00e9c\u00e9dente au premier trimestre de cette ann\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\\\/\",\"name\":\"Le commerce en ligne du sport suisse au T1 21 - 92% de plus que l'ann\u00e9e pr\u00e9c\u00e9dente - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2021-04-29T04:38:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-du-sport-suisse-au-t1-21-92-de-plus-que-lannee-precedente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le commerce en ligne du sport suisse au T1 21 - 92% de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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