{"id":181244,"date":"2021-06-16T11:37:16","date_gmt":"2021-06-16T09:37:16","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\/"},"modified":"2026-10-28T13:51:44","modified_gmt":"2026-10-28T12:51:44","slug":"lasmas-est-desormais-membre-de-la-swiss-retail-federation","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\/","title":{"rendered":"L&rsquo;ASMAS est d\u00e9sormais membre de la Swiss Retail Federation"},"content":{"rendered":"<p>Gr\u00e2ce \u00e0 cette nouvelle affiliation, la voix commune du commerce de d\u00e9tail suisse continue de grandir et la Swiss Retail Federation pourra \u00e0 l&rsquo;avenir d\u00e9fendre les int\u00e9r\u00eats du commerce de d\u00e9tail suisse avec encore plus de force.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>L&rsquo;ASMAS est consid\u00e9r\u00e9e comme le centre de comp\u00e9tence du commerce sportif en Suisse. Elle \u0153uvre en faveur d&rsquo;un secteur du sport solide et tourn\u00e9 vers l&rsquo;avenir et s&rsquo;engage pour d\u00e9fendre les int\u00e9r\u00eats g\u00e9n\u00e9raux de ses membres. Depuis 1929, l&rsquo;ASMAS repr\u00e9sente les int\u00e9r\u00eats du secteur du sport tant au niveau national qu&rsquo;international. L\u2019ASMAS coop\u00e8re avec des organisations du commerce sp\u00e9cialis\u00e9 d\u2019articles de sport, des fournisseurs d\u2019articles de sport, du monde du sport, de l\u2019\u00e9conomie et de la science. Elle soutient le d\u00e9veloppement du sport en collaboration avec des organismes touristiques, des f\u00e9d\u00e9rations sportives et des autorit\u00e9s sportives. Environ 450 entreprises, totalisant 650 points de vente, sont affili\u00e9es \u00e0 l\u2019association. L\u2019ASMAS est notamment responsable de la formation sp\u00e9cifique au secteur d\u2019environ 1 100 apprentis par an. Peter Bruggmann, pr\u00e9sident de l\u2019ASMAS, s\u2019est exprim\u00e9 \u00e0 propos de cette adh\u00e9sion : <i>\u00ab En tant qu\u2019association, il nous incombe de cr\u00e9er les meilleures conditions possibles pour nos membres. Gr\u00e2ce \u00e0 notre coop\u00e9ration avec la Swiss Retail Federation, nous b\u00e9n\u00e9ficions d\u2019un soutien suppl\u00e9mentaire et d\u2019une expertise dans le domaine du commerce de d\u00e9tail. \u00bb<span class=\"Apple-converted-space\"> <\/span><\/i>        <\/p>\n<p>La directrice de Swiss Retail Federation, Dagmar T. Jenni, se r\u00e9jouit de l&rsquo;association de l&rsquo;association et d\u00e9clare : <i>\u00ab\u00a0Swiss Retail Federation gagne ainsi encore en poids en tant que plus grande association de commerce de d\u00e9tail de Suisse. La tendance des associations de commerce de d\u00e9tail \u00e0 unir davantage leurs forces pour accro\u00eetre leur impact se poursuit donc\u00a0\u00bb. <\/i>Gr\u00e2ce au large soutien dont b\u00e9n\u00e9ficie Swiss Retail Federation de la part des associations professionnelles, les int\u00e9r\u00eats du commerce de d\u00e9tail suisse et les emplois qui y sont li\u00e9s peuvent \u00eatre d\u00e9fendus avec encore plus de force aupr\u00e8s des milieux politiques et des autorit\u00e9s.<span class=\"Apple-converted-space\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Association ASMAS Commerce de Sport Suisse rejoint la Swiss Retail Federation en tant que membre associ\u00e9. La Swiss Retail Federation \u2013 la plus grande association du commerce de d\u00e9tail en Suisse \u2013 repr\u00e9sente d\u00e9sormais environ 6&rsquo;000 magasins et 58&rsquo;000 emplois, avec un chiffre d&rsquo;affaires de plus de 23 milliards de francs suisses, et renforce ainsi encore sa position de principal repr\u00e9sentant du commerce de d\u00e9tail suisse. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-181244","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;ASMAS est d\u00e9sormais membre de la Swiss Retail Federation - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;ASMAS est d\u00e9sormais membre de la Swiss Retail Federation - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"L&#039;Association ASMAS Commerce de Sport Suisse rejoint la Swiss Retail Federation en tant que membre associ\u00e9. La Swiss Retail Federation \u2013 la plus grande association du commerce de d\u00e9tail en Suisse \u2013 repr\u00e9sente d\u00e9sormais environ 6&#039;000 magasins et 58&#039;000 emplois, avec un chiffre d&#039;affaires de plus de 23 milliards de francs suisses, et renforce ainsi encore sa position de principal repr\u00e9sentant du commerce de d\u00e9tail suisse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T12:51:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\\\/\",\"name\":\"L'ASMAS est d\u00e9sormais membre de la Swiss Retail Federation - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2021-06-16T09:37:16+00:00\",\"dateModified\":\"2026-10-28T12:51:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/lasmas-est-desormais-membre-de-la-swiss-retail-federation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L&rsquo;ASMAS est d\u00e9sormais membre de la Swiss Retail Federation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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