{"id":181219,"date":"2021-07-11T18:05:11","date_gmt":"2021-07-11T16:05:11","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\/"},"modified":"2021-07-11T18:05:11","modified_gmt":"2021-07-11T16:05:11","slug":"le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\/","title":{"rendered":"Le commerce en ligne suisse maintient son niveau et continue de progresser"},"content":{"rendered":"<p><a href=\"https:\/\/blog.carpathia.ch\/\" target=\"_blank\" rel=\"noopener\">par Thomas Lang ; carpathia digital business blog<\/a><\/p>\n<p>Les valeurs de croissance des mois d&rsquo;avril et de mai - pendant lesquels le commerce stationnaire \u00e9tait partiellement ferm\u00e9 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente et a souffert du shutdown - n&rsquo;ont bien entendu pas augment\u00e9 aussi fortement qu&rsquo;entre 2019 et 2020. Mais la plupart des gammes de produits ainsi que le march\u00e9 global ont \u00e0 nouveau progress\u00e9 en 2021 par rapport \u00e0 2020. <\/p>\n<p>Au total, le mois de mai de cette ann\u00e9e est sup\u00e9rieur de 51,2% \u00e0 celui de mai 2019 et de 11,7% \u00e0 celui de mai 2020. La mode a \u00e9galement progress\u00e9 de 11,7% en mai de cette ann\u00e9e par rapport au m\u00eame mois de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente (+8,6%). Le secteur de la maison et de l&rsquo;habitat continue de progresser fortement : +84,1% en mai 2020 par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, +42,3% en mai 2021 par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.    <\/p>\n<p>Le <strong>niveau \u00e9lev\u00e9 du chiffre d&rsquo;affaires et les parts en ligne ont apparemment pu \u00eatre maintenus sans difficult\u00e9, la croissance elle-m\u00eame s&rsquo;est ralentie<\/strong> et se stabilise \u00e0 nouveau dans une fourchette normale, comme l&rsquo;indique Patrick Kessler, directeur de handelsverband.swiss, <a href=\"https:\/\/www.handelszeitung.ch\/tech\/wachstum-gedrosselt\" target=\"_blank\" rel=\"noopener\">cit\u00e9 dans le dernier BILANZ<\/a>:<\/p>\n<blockquote><p>Nous revenons maintenant \u00e0 une croissance normale\u00a0\u00bb, d\u00e9clare Patrick Kessler, directeur de la Handelsverband. Il s&rsquo;attend \u00e0 une augmentation de 5 % cette ann\u00e9e. <\/p>\n<p>Mais d\u00e8s l&rsquo;ann\u00e9e prochaine, la croissance devrait reprendre pour atteindre 7 \u00e0 10 %.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Les participants ont regard\u00e9 avec impatience les derni\u00e8res valeurs de l&rsquo;indice de ces derniers mois et la mani\u00e8re dont le commerce en ligne suisse a pu se maintenir apr\u00e8s le bond de 3 ans de l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181219","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce en ligne suisse maintient son niveau et continue de progresser - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce en ligne suisse maintient son niveau et continue de progresser - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les participants ont regard\u00e9 avec impatience les derni\u00e8res valeurs de l&#039;indice de ces derniers mois et la mani\u00e8re dont le commerce en ligne suisse a pu se maintenir apr\u00e8s le bond de 3 ans de l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\\\/\",\"name\":\"Le commerce en ligne suisse maintient son niveau et continue de progresser - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2021-07-11T16:05:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-maintient-son-niveau-et-continue-de-progresser\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le commerce en ligne suisse maintient son niveau et continue de progresser\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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