{"id":181149,"date":"2021-10-14T00:00:00","date_gmt":"2021-10-13T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/future-retail-switzerland-online-conference-le-17-11-2021\/"},"modified":"2021-10-14T00:00:00","modified_gmt":"2021-10-13T22:00:00","slug":"future-retail-switzerland-online-conference-le-17-11-2021","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/future-retail-switzerland-online-conference-le-17-11-2021\/","title":{"rendered":"Future Retail Switzerland Online Conference le 17.11.2021"},"content":{"rendered":"

Inscrivez-vous gratuitement \u00e0 la conf\u00e9rence en ligne du 17.11.2021, 15h00 - 17h00<\/a><\/strong><\/p>\n

Programme d\u00e9taill\u00e9<\/b><\/p>\n

Future Retail Switzerland : Tendances principales 2021\/2022
\n<\/b>La derni\u00e8re \u00e9dition de Future Retail Switzerland 2021\/2022 a \u00e9t\u00e9 publi\u00e9e en septembre. Bas\u00e9es sur une enqu\u00eate approfondie aupr\u00e8s de plus de 400 experts du commerce, les tendances actuelles ont \u00e9t\u00e9 identifi\u00e9es, \u00e9valu\u00e9es et expliqu\u00e9es. Dans son expos\u00e9 , Dirk Morschett<\/b> de l’Universit\u00e9 de Fribourg<\/b>, partenaire scientifique de Future Retail Switzerland, pr\u00e9sente les r\u00e9sultats et exemples actuels et explique les principales tendances. Parmi celles-ci, on trouve le commerce omnicanal et la durabilit\u00e9, deux th\u00e8mes qui seront ensuite approfondis par nos invit\u00e9s de Zalando et IKEA. <\/p>\n

Zalando : Connected Retail
\n<\/b>Le commerce en ligne, tant en Europe qu’en Suisse, se d\u00e9placera de plus en plus vers des plateformes. Depuis 2015, Zalando promeut ce qu’il appelle sa \u00ab\u00a0strat\u00e9gie de plateforme\u00a0\u00bb, dans le cadre de laquelle l’entreprise passe d’une boutique en ligne de chaussures et de mode \u00e0 une plateforme sur laquelle d’autres commer\u00e7ants, y compris stationnaires, sont impliqu\u00e9s en tant que partenaires. A l’aide d’exemples concrets , Daniel Fitzgerald<\/b>, Country Manager Switzerland, Zalando SE<\/b>, montre les avantages pour les commer\u00e7ants stationnaires d’\u00eatre actifs avec le \u00ab\u00a0Connected Retail\u00a0\u00bb via la plateforme de Zalando. Comment se passe la livraison depuis les points de vente fixes ? Quelle est la feuille de route pour les services futurs autour du click & collect ? Vous obtiendrez les r\u00e9ponses \u00e0 ces questions et \u00e0 bien d’autres directement aupr\u00e8s de Zalando. <\/p>\n

IKEA : RSE & d\u00e9veloppement durable
\n<\/b>La RSE\/le d\u00e9veloppement durable et les assortiments durables font partie des principales tendances pour le commerce de d\u00e9tail suisse en 2021\/2022 et continueront \u00e0 gagner en importance sur le plan social. Une bonne performance en mati\u00e8re de durabilit\u00e9 deviendra probablement \u00e0 l’avenir une condition de base pour le commerce. C’est \u00e0 la fois une opportunit\u00e9 et un d\u00e9fi. A l’aide d’exemples concrets , Franziska Barmettler<\/b>, Country Sustainability Manager, IKEA AG<\/b>, montre comment la strat\u00e9gie de durabilit\u00e9 est mise en \u0153uvre et ancr\u00e9e en interne \u00e0 travers diff\u00e9rents projets. Quels sont les enseignements que d’autres d\u00e9taillants peuvent en tirer ? IKEA r\u00e9pond \u00e9galement \u00e0 ces questions. <\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois depuis le lancement de la plateforme de tendances Future Retail Switzerland, une conf\u00e9rence en ligne publique et gratuite est organis\u00e9e. Venez \u00e9couter ce que des experts de diff\u00e9rentes entreprises ont \u00e0 dire sur l’avenir du secteur des biens de consommation et participez au d\u00e9bat ! Quelles sont les principales tendances dans le commerce de d\u00e9tail suisse ? Quels sont les avantages pour les commer\u00e7ants de la vente au d\u00e9tail connect\u00e9e de Zalando ? Que pouvez-vous apprendre de la strat\u00e9gie de d\u00e9veloppement durable d’IKEA ? <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-181149","news","type-news","status-publish","hentry","category-evenements"],"yoast_head":"\nFuture Retail Switzerland Online Conference le 17.11.2021 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/future-retail-switzerland-online-conference-le-17-11-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Retail Switzerland Online Conference le 17.11.2021 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Pour la premi\u00e8re fois depuis le lancement de la plateforme de tendances Future Retail Switzerland, une conf\u00e9rence en ligne publique et gratuite est organis\u00e9e. 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