{"id":181051,"date":"2022-01-31T06:08:33","date_gmt":"2022-01-31T05:08:33","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/sans-smartphone-rien-ne-va-plus\/"},"modified":"2022-01-31T06:08:33","modified_gmt":"2022-01-31T05:08:33","slug":"sans-smartphone-rien-ne-va-plus","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/sans-smartphone-rien-ne-va-plus\/","title":{"rendered":"Sans smartphone, rien ne va plus"},"content":{"rendered":"<p><a href=\"https:\/\/blog.carpathia.ch\/2022\/01\/24\/ohne-smartphone-geht-nichts-mehr\/?utm_source=mailpoet&amp;utm_medium=email&amp;utm_campaign=sunday-newsletter\">Rapport de Heidi K\u00f6lliker, carpathia.digital.business.blog<\/a><\/p>\n<h3>Le triomphe de l&rsquo;Internet mobile<\/h3>\n<p>Internet est le m\u00e9dia dominant. Alors que l&rsquo;Internet fixe est rest\u00e9 stable \u00e0 80-90% depuis 2010, l&rsquo;Internet mobile par smartphone a connu un v\u00e9ritable triomphe. L&rsquo;utilisation de l&rsquo;Internet mobile par smartphone s&rsquo;\u00e9l\u00e8ve \u00e0 94% - la g\u00e9n\u00e9ration Z d\u00e9clare m\u00eame surfer principalement par smartphone. Il est int\u00e9ressant de noter que l&rsquo;utilisation de l&rsquo;Internet mobile sur tablette est nettement plus faible (50 %).   <\/p>\n<figure id=\"attachment_31950\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-31950\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-31950 td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung.png\" sizes=\"(max-width: 1105px) 100vw, 1105px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung.png 1105w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung-768x316.png 768w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung-150x62.png 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung-300x124.png 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung-696x287.png 696w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung-1068x440.png 1068w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Mediennutzung-1020x420.png 1020w\" alt=\"\" width=\"1105\" height=\"455\"><\/a><figcaption id=\"caption-attachment-31950\" class=\"wp-caption-text\">Figure 1 : Utilisation des m\u00e9dias - Source : Wunderman Thompson Media Use Index 2021<\/figcaption><\/figure>\n<h3>Pas sans mon smartphone<\/h3>\n<p>Le smartphone est devenu l&rsquo;appareil le plus utilis\u00e9. 96% des personnes interrog\u00e9es utilisent un smartphone au moins occasionnellement. L&rsquo;ordinateur portable arrive en deuxi\u00e8me position avec 76% de citations.  <\/p>\n<figure id=\"attachment_31951\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-31951\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung.png\"><img decoding=\"async\" class=\"wp-image-31951 size-full td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung.png\" sizes=\"(max-width: 1129px) 100vw, 1129px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung.png 1129w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung-768x360.png 768w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung-150x70.png 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung-300x141.png 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung-696x326.png 696w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung-1068x500.png 1068w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Geraetenutzung-896x420.png 896w\" alt=\"\" width=\"1129\" height=\"529\"><\/a><figcaption id=\"caption-attachment-31951\" class=\"wp-caption-text\">Figure 2 : Utilisation des appareils - Source : Wunderman Thompson Media Use Index 2021<\/figcaption><\/figure>\n<p>Le smartphone n&rsquo;est pas non plus l\u00e2ch\u00e9 pendant la consommation d&rsquo;autres contenus m\u00e9dias. A peine une personne interrog\u00e9e sur cinq a d\u00e9clar\u00e9 consacrer toute son attention aux contenus TV, un peu plus d&rsquo;une* personne sur trois utilise le temps pass\u00e9 devant la t\u00e9l\u00e9vision pour effectuer des t\u00e2ches m\u00e9nag\u00e8res. <\/p>\n<p>Cependant, le smartphone est beaucoup plus souvent utilis\u00e9, que ce soit pour chatter et \u00e9crire des messages (46%), pour surfer sur Internet (44%) ou pour envoyer des e-mails ou jouer \u00e0 des jeux (33% chacun).<\/p>\n<figure id=\"attachment_31952\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-31952\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SecondScreen.png\"><img decoding=\"async\" class=\"size-full wp-image-31952 td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SecondScreen.png\" sizes=\"(max-width: 685px) 100vw, 685px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SecondScreen.png 685w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SecondScreen-150x134.png 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SecondScreen-300x268.png 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SecondScreen-470x420.png 470w\" alt=\"\" width=\"685\" height=\"612\"><\/a><figcaption id=\"caption-attachment-31952\" class=\"wp-caption-text\">Figure 3 : Activit\u00e9s parall\u00e8les - Source : Wunderman Thompson Media Use Index 2021<\/figcaption><\/figure>\n<p>Utilisation du smartphoneLe smartphone porte bien son nom, il est depuis longtemps utilis\u00e9 pour autre chose que t\u00e9l\u00e9phoner ou envoyer des SMS.<\/p>\n<p>Au moins tous les jours, les trois quarts des personnes interrog\u00e9es utilisent leur smartphone pour lire et \u00e9crire des messages. La lecture et l&rsquo;\u00e9criture arrivent en deuxi\u00e8me position avec pr\u00e8s de deux citations sur trois. La navigation sur Internet arrive en troisi\u00e8me position avec 61% des citations.  <\/p>\n<figure id=\"attachment_31953\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-31953\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SmartphoneTop5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31953 size-full td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SmartphoneTop5.png\" sizes=\"(max-width: 598px) 100vw, 598px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SmartphoneTop5.png 598w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SmartphoneTop5-150x101.png 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_SmartphoneTop5-300x203.png 300w\" alt=\"\" width=\"598\" height=\"404\"><\/a><figcaption id=\"caption-attachment-31953\" class=\"wp-caption-text\">Figure 4 : Top 5 des activit\u00e9s sur smartphone - Source : Wunderman Thompson Media Use Index 2021<\/figcaption><\/figure>\n<h3>Les influenceurs deviennent plus populaires<\/h3>\n<p>Presque tous les Suisses participent au moins passivement \u00e0 un ou plusieurs r\u00e9seaux sociaux (91%). Les influenceurs sont un ph\u00e9nom\u00e8ne important sur les r\u00e9seaux. <\/p>\n<p>Dans toutes les tranches d&rsquo;\u00e2ge, les influenceurs prennent de plus en plus d&rsquo;importance. 45% des 55-69 ans suivent au moins un influenceur, et ce pourcentage atteint 92% chez les 14-24 ans. <\/p>\n<p>La raison pour laquelle les influenceurs prennent de plus en plus d&rsquo;importance peut \u00e9galement r\u00e9sider dans leur perception par rapport aux m\u00e9dias traditionnels. Les influenceurs sont per\u00e7us comme plus divertissants, mais aussi plus inspirants. <\/p>\n<figure id=\"attachment_31954\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-31954\"><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31954 size-full td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer.png\" sizes=\"(max-width: 1101px) 100vw, 1101px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer.png 1101w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer-768x317.png 768w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer-150x62.png 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer-300x124.png 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer-696x288.png 696w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer-1068x441.png 1068w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/01\/MUI_Influencer-1016x420.png 1016w\" alt=\"\" width=\"1101\" height=\"455\"><\/a><figcaption id=\"caption-attachment-31954\" class=\"wp-caption-text\">Figure 5 : Influenceurs - Source : Wunderman Thompson Media Use Index 2021<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le Media Use Index (MUI) de Wunderman Thompson se concentre sur le comportement des Suisses en mati\u00e8re d&rsquo;utilisation des m\u00e9dias et d&rsquo;information. Le MUI a \u00e9t\u00e9 r\u00e9alis\u00e9 aupr\u00e8s de 2 000 personnes \u00e2g\u00e9es de 14 \u00e0 69 ans. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-181051","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sans smartphone, rien ne va plus - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/sans-smartphone-rien-ne-va-plus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sans smartphone, rien ne va plus - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le Media Use Index (MUI) de Wunderman Thompson se concentre sur le comportement des Suisses en mati\u00e8re d&#039;utilisation des m\u00e9dias et d&#039;information. 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