{"id":180911,"date":"2025-11-04T00:00:00","date_gmt":"2025-11-03T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/"},"modified":"2026-10-28T16:18:46","modified_gmt":"2026-10-28T15:18:46","slug":"orientation-dans-le-changement-climatique-boussole-de-neige","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/","title":{"rendered":"Orientation dans le changement climatique \u00ab\u00a0Boussole de neige"},"content":{"rendered":"<p><strong>Pourquoi est-ce important ?<\/strong><br \/>\nLa r\u00e9alit\u00e9 est claire : les temp\u00e9ratures augmentent, l&rsquo;enneigement devient plus al\u00e9atoire et la planification plus difficile. Les destinations, les remont\u00e9es m\u00e9caniques et les h\u00f4teliers doivent se r\u00e9orienter, investir et repenser leurs offres. Mais ces changements ne concernent pas uniquement le secteur du tourisme : ils ont des r\u00e9percussions directes sur le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport.  <\/p>\n<ul>\n<li>Conception de la gamme de produits : lorsque la demande \u00e9volue du ski classique vers la randonn\u00e9e en raquettes, le ski de randonn\u00e9e ou les activit\u00e9s d&rsquo;Outdoor hivernales, l&rsquo;offre des magasins sp\u00e9cialis\u00e9s doit s&rsquo;adapter en cons\u00e9quence.<\/li>\n<li>D\u00e9veloppement de produits : les fabricants et les distributeurs doivent tester de nouvelles cat\u00e9gories et int\u00e9grer les tendances plus rapidement.<\/li>\n<li>Positionnement : les commer\u00e7ants sp\u00e9cialis\u00e9s dans les r\u00e9gions touristiques profitent lorsque les destinations d\u00e9finissent clairement leur strat\u00e9gie hivernale - et souffrent lorsqu&rsquo;il y a un manque de clart\u00e9.<\/li>\n<li>Marketing et communication : conna\u00eetre l&rsquo;\u00e9volution du tourisme d&rsquo;hiver permet de cibler les clients.<\/li>\n<\/ul>\n<p><strong>Les avantages pour les magasins de sport<\/strong><br \/>\nLa \u00ab\u00a0Boussole de la neige\u00a0\u00bb fournit des donn\u00e9es, des sc\u00e9narios et de l&rsquo;inspiration qui aident \u00e9galement les magasins sp\u00e9cialis\u00e9s \u00e0 d\u00e9velopper des strat\u00e9gies d&rsquo;avenir :<\/p>\n<ul>\n<li>Quelles r\u00e9gions peuvent encore enneiger de mani\u00e8re fiable - et lesquelles misent davantage sur des offres hivernales alternatives ?<\/li>\n<li>Quelles sont les tendances qui \u00e9mergent de l&rsquo;\u00e9volution du contexte ?<\/li>\n<li>Comment le commerce reste-t-il pertinent en tant que partenaire des destinations ?<\/li>\n<\/ul>\n<p><strong>Invitation<\/strong> \u00e0 \u00ab<br \/>\n\u00bb : le vendredi 7 novembre 2025 aura lieu la conf\u00e9rence en ligne \u00abKompass Schnee\u00bb :<br \/>\nde 9 h \u00e0 10 h (DE) et de 10 h 30 \u00e0 11 h 30 (FR).<br \/>\nCette discussion montre comment la branche trouve ensemble ses rep\u00e8res et identifie et exploite les opportunit\u00e9s offertes par cette \u00e9volution. Participez et d\u00e9couvrez des informations essentielles pour vos d\u00e9cisions strat\u00e9giques dans le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport ! <\/p>\n<p><strong>Inscription :<\/strong><br \/>\nLa participation est gratuite, mais l&rsquo;inscription est obligatoire.<br \/>\n\u27a1\ufe0f <a href=\"https:\/\/forms.office.com\/e\/ifSaN5hUb2\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous ici directement via Microsoft Forms<\/a><\/p>\n<p>Les donn\u00e9es d&rsquo;acc\u00e8s au Online Talk seront envoy\u00e9es par e-mail \u00e0 tous les participants inscrits au plus tard le 5 novembre 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S&rsquo;orienter face au changement climatique : pourquoi le \u00ab Kompass Schnee \u00bb est \u00e9galement pertinent pour le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport. Le 7 novembre 2025 aura lieu la conf\u00e9rence en ligne \u00ab Kompass Schnee \u00bb \u2013 un format qui fournit \u00e0 tous les acteurs du tourisme hivernal des bases d\u00e9cisionnelles fond\u00e9es sur des faits pour l&rsquo;avenir. <\/p>\n","protected":false},"author":1,"featured_media":180914,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-180911","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orientation dans le changement climatique &quot;Boussole de neige - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orientation dans le changement climatique &quot;Boussole de neige - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"S&#039;orienter face au changement climatique : pourquoi le \u00ab Kompass Schnee \u00bb est \u00e9galement pertinent pour le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport. Le 7 novembre 2025 aura lieu la conf\u00e9rence en ligne \u00ab Kompass Schnee \u00bb \u2013 un format qui fournit \u00e0 tous les acteurs du tourisme hivernal des bases d\u00e9cisionnelles fond\u00e9es sur des faits pour l&#039;avenir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T15:18:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/11\/Kompass-Schnee-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/\",\"name\":\"Orientation dans le changement climatique \\\"Boussole de neige - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Kompass-Schnee-Logo.png\",\"datePublished\":\"2025-11-03T23:00:00+00:00\",\"dateModified\":\"2026-10-28T15:18:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Kompass-Schnee-Logo.png\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Kompass-Schnee-Logo.png\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/orientation-dans-le-changement-climatique-boussole-de-neige\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Orientation dans le changement climatique &#8222;Boussole de neige\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Orientation dans le changement climatique \"Boussole de neige - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/","og_locale":"fr_FR","og_type":"article","og_title":"Orientation dans le changement climatique \"Boussole de neige - Sportbiz","og_description":"S'orienter face au changement climatique : pourquoi le \u00ab Kompass Schnee \u00bb est \u00e9galement pertinent pour le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport. Le 7 novembre 2025 aura lieu la conf\u00e9rence en ligne \u00ab Kompass Schnee \u00bb \u2013 un format qui fournit \u00e0 tous les acteurs du tourisme hivernal des bases d\u00e9cisionnelles fond\u00e9es sur des faits pour l'avenir.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","article_modified_time":"2026-10-28T15:18:46+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/11\/Kompass-Schnee-Logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/","url":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/","name":"Orientation dans le changement climatique \"Boussole de neige - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/11\/Kompass-Schnee-Logo.png","datePublished":"2025-11-03T23:00:00+00:00","dateModified":"2026-10-28T15:18:46+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/11\/Kompass-Schnee-Logo.png","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/11\/Kompass-Schnee-Logo.png","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Orientation dans le changement climatique &#8222;Boussole de neige"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180911\/revisions"}],"predecessor-version":[{"id":199212,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180911\/revisions\/199212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/180914"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=180911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=180911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}