{"id":180911,"date":"2025-11-04T00:00:00","date_gmt":"2025-11-03T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/"},"modified":"2025-11-04T00:00:00","modified_gmt":"2025-11-03T23:00:00","slug":"orientation-dans-le-changement-climatique-boussole-de-neige","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/","title":{"rendered":"Orientation dans le changement climatique \u00ab\u00a0Boussole de neige"},"content":{"rendered":"<p><strong>Pourquoi est-ce important ?<\/strong><br \/>\nLa r\u00e9alit\u00e9 est claire : il fait plus chaud, l&rsquo;enneigement est plus incertain et la planification plus difficile. Les destinations, les remont\u00e9es m\u00e9caniques et les h\u00f4teliers doivent se r\u00e9orienter, investir et repenser leurs offres. Mais ces changements ne concernent pas seulement le secteur du tourisme - ils ont un impact direct sur les magasins de sport.  <\/p>\n<ul>\n<li>Conception de l&rsquo;assortiment : si la demande se d\u00e9place du ski classique vers la randonn\u00e9e en raquettes, le ski de randonn\u00e9e ou les activit\u00e9s hivernales de plein air, l&rsquo;offre des magasins sp\u00e9cialis\u00e9s doit suivre.<\/li>\n<li>D\u00e9veloppement de produits : les fabricants et les distributeurs doivent tester de nouvelles cat\u00e9gories et int\u00e9grer les tendances plus rapidement.<\/li>\n<li>Positionnement : les commer\u00e7ants sp\u00e9cialis\u00e9s dans les r\u00e9gions touristiques profitent lorsque les destinations d\u00e9finissent clairement leur strat\u00e9gie hivernale - et souffrent lorsqu&rsquo;il y a un manque de clart\u00e9.<\/li>\n<li>Marketing et communication : conna\u00eetre l&rsquo;\u00e9volution du tourisme d&rsquo;hiver permet de cibler les clients.<\/li>\n<\/ul>\n<p><strong>Les avantages pour les magasins de sport<\/strong><br \/>\nLa \u00ab\u00a0Boussole de la neige\u00a0\u00bb fournit des donn\u00e9es, des sc\u00e9narios et de l&rsquo;inspiration qui aident \u00e9galement les magasins sp\u00e9cialis\u00e9s \u00e0 d\u00e9velopper des strat\u00e9gies d&rsquo;avenir :<\/p>\n<ul>\n<li>Quelles r\u00e9gions peuvent encore enneiger de mani\u00e8re fiable - et lesquelles misent davantage sur des offres hivernales alternatives ?<\/li>\n<li>Quelles sont les tendances qui \u00e9mergent de l&rsquo;\u00e9volution du contexte ?<\/li>\n<li>Comment le commerce reste-t-il pertinent en tant que partenaire des destinations ?<\/li>\n<\/ul>\n<p><strong>Invitation<\/strong><br \/>\nLe vendredi 7 novembre 2025 aura lieu le talk en ligne \u00ab\u00a0Kompass Snow\u00a0\u00bb :<br \/>\n09:00-10:00 (DE) et 10:30-11:30 (FR).<br \/>\nIl montre comment le secteur s&rsquo;oriente ensemble et comment il reconna\u00eet et exploite les opportunit\u00e9s li\u00e9es au changement. Participez et assurez-vous des faits importants pour vos d\u00e9cisions strat\u00e9giques dans le commerce du sport ! <\/p>\n<p><strong>Inscription :<\/strong><br \/>\nLa participation est gratuite, mais l&rsquo;inscription est obligatoire.<br \/>\n\u27a1\ufe0f <a href=\"https:\/\/forms.office.com\/e\/ifSaN5hUb2\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous ici directement via Microsoft Forms<\/a><\/p>\n<p>Les donn\u00e9es d&rsquo;acc\u00e8s au Online Talk seront envoy\u00e9es par e-mail \u00e0 tous les participants inscrits au plus tard le 5 novembre 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S&rsquo;orienter face au changement climatique : pourquoi la \u00ab\u00a0boussole de la neige\u00a0\u00bb est \u00e9galement pertinente pour les magasins de sport. Le 7 novembre 2025 aura lieu la discussion en ligne \u00ab\u00a0Boussole de neige\u00a0\u00bb - un format qui fournit \u00e0 tous les acteurs du tourisme d&rsquo;hiver des bases de d\u00e9cision factuelles pour l&rsquo;avenir. <\/p>\n","protected":false},"author":1,"featured_media":180914,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-180911","news","type-news","status-publish","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orientation dans le changement climatique &quot;Boussole de neige - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/orientation-dans-le-changement-climatique-boussole-de-neige\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orientation dans le changement climatique &quot;Boussole de neige - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"S&#039;orienter face au changement climatique : pourquoi la &quot;boussole de la neige&quot; est \u00e9galement pertinente pour les magasins de sport. 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