{"id":180906,"date":"2025-10-21T00:00:00","date_gmt":"2025-10-20T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-shop-in-shop-patagonia-nouveau-point-de-rencontre-pour-les-fans-de-plein-air\/"},"modified":"2025-10-21T00:00:00","modified_gmt":"2025-10-20T22:00:00","slug":"le-shop-in-shop-patagonia-nouveau-point-de-rencontre-pour-les-fans-de-plein-air","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-shop-in-shop-patagonia-nouveau-point-de-rencontre-pour-les-fans-de-plein-air\/","title":{"rendered":"Le shop-in-shop Patagonia : Nouveau point de rencontre pour les fans de plein air"},"content":{"rendered":"
\n

Le partenariat avec Transa permet \u00e0 Patagonia d’entrer en contact avec la communaut\u00e9 de l’outdoor, de cr\u00e9er une exp\u00e9rience de marque intense et d’offrir une vitrine inspirante pour le monde de l’outdoor. Patagonia pr\u00e9voit \u00e9galement d’organiser ici l’un ou l’autre \u00e9v\u00e9nement sur les th\u00e8mes de l’environnement et de l’outdoor. <\/p>\n<\/div>\n

\n

Vanessa Rueber, Community Marketing and Impact Manager Patagonia Switzerland<\/b> se r\u00e9jouit :<\/strong>
\n\u00ab\u00a0Nous sommes impatients que les visiteurs explorent ce lieu et d\u00e9couvrent tout ce qu’il a \u00e0 offrir !\u00a0\u00bb<\/i><\/p>\n<\/div>\n

Sur une surface impressionnante de 2 500 m\u00b2 et quatre \u00e9tages, il s’agit de bien plus qu’un simple magasin - un centre d’exp\u00e9rience pour l’\u00e9quipement de plein air, sp\u00e9cialement cr\u00e9\u00e9 pour les aventuriers, les explorateurs et les passionn\u00e9s de la nature. D’un parcours int\u00e9rieur unique dans la canop\u00e9e \u00e0 une vaste gamme de produits pour le ski et les sports de montagne, chaque espace est con\u00e7u pour \u00e9veiller et stimuler la passion pour les activit\u00e9s de plein air. <\/div>\n","protected":false},"excerpt":{"rendered":"

Le mercredi 15 octobre a eu lieu l’ouverture de l’espace Patagonia SIS dans le nouveau Transa Store de la gare CFF de B\u00e2le. Le shop-in-shop offre une sc\u00e8ne magnifique pour raconter l’histoire de l’entreprise, transmettre ses valeurs et pr\u00e9senter les produits Patagonia - dans un environnement qui refl\u00e8te authentiquement l’engagement de Patagonia pour la nature. <\/p>\n","protected":false},"author":5,"featured_media":180909,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180906","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"\nLe shop-in-shop Patagonia : Nouveau point de rencontre pour les fans de plein air - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-shop-in-shop-patagonia-nouveau-point-de-rencontre-pour-les-fans-de-plein-air\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le shop-in-shop Patagonia : Nouveau point de rencontre pour les fans de plein air - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le mercredi 15 octobre a eu lieu l'ouverture de l'espace Patagonia SIS dans le nouveau Transa Store de la gare CFF de B\u00e2le. 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