{"id":180835,"date":"2023-01-22T00:00:00","date_gmt":"2023-01-21T23:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/asolo-original-is-iconic-iconic-is-timeless-supertrek\/"},"modified":"2023-01-22T00:00:00","modified_gmt":"2023-01-21T23:00:00","slug":"asolo-original-is-iconic-iconic-is-timeless-supertrek","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/asolo-original-is-iconic-iconic-is-timeless-supertrek\/","title":{"rendered":"ASOLO : ORIGINAL IS ICONIC, ICONIC IS TIMELESS : SUPERTREK"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" height=\"500\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/gravity_forms\/3-19757a00f959ab5d288e86f234431743\/2023\/01\/MM%20Deep%20teal.jpg\" style=\"float: right;\" width=\"500\"><\/p>\n<p>&nbsp;<\/p>\n<p>Le projet a commenc\u00e9 par l&rsquo;image d&rsquo;un photographe qui a photographi\u00e9 \u00e0 Manhattan un mod\u00e8le au style urbain outdoor portant une vieille paire de chaussures ASOLO : La Supertrek. Le mod\u00e8le Supertrek a \u00e9t\u00e9 l&rsquo;un des premiers mod\u00e8les lanc\u00e9s par ASOLO en 1975. Il combinait du daim imperm\u00e9able et du Cordura et devint rapidement synonyme de la marque.  <\/p>\n<p>&nbsp;<\/p>\n<p><strong>ORIGINAL IS ICONIC. ICONIC IS TIMELESS. <\/strong><br \/>40 ans plus tard, ASOLO relance l&rsquo;ancien mod\u00e8le sur le march\u00e9. Le dialogue avec les utilisateurs finaux s&rsquo;est poursuivi lors du d\u00e9veloppement du produit et, avant chaque \u00e9tape du d\u00e9veloppement, les clients ont \u00e9t\u00e9 interrog\u00e9s sur leurs pr\u00e9f\u00e9rences en mati\u00e8re de design, de technologies de semelles et de couleurs du style. <\/p>\n<p>&nbsp;<\/p>\n<p>Le r\u00e9sultat est un mod\u00e8le, Supertrek GTX, enti\u00e8rement d\u00e9velopp\u00e9 en collaboration avec notre communaut\u00e9 et qui sera pr\u00e9sent dans la collection automne-hiver 2023 d&rsquo;Asolo : L&rsquo;esprit du style de montagne old school, qui n&rsquo;a gu\u00e8re chang\u00e9 par rapport au Supertrek original, fait de ce mod\u00e8le un mod\u00e8le confortable et l\u00e9ger qui peut \u00eatre port\u00e9 aussi bien en ville que sur les sentiers.<\/p>\n<p>&nbsp;<\/p>\n<h3>CONTACT &amp; PRODUCTION SA : Nous sommes \u00e0 votre disposition pour vous conseiller :<\/h3>\n<p>Sonja Binder (Suisse al\u00e9manique) 078 619 98 58<br \/>Christian Braillard (CH-F) 079 310 67 50<br \/>Walter Brughelli (Haut-Valais, Ticino e Moesa) 078 880 10 10<br \/>Office : Contact &amp; Production SA, Via Santuario 1, 6644 Orselina<br \/>Info : <a href=\"http:\/\/www.contactproduction.ch\/catalogues\">www.contactproduction.ch\/catalogues<\/a><\/p>\n<p>E-mail : <a href=\"mailto:info@contactproduction.ch\">info@contactproduction.ch<\/a><br \/>B2B-Shop <a href=\"http:\/\/www.contact-shop.ch\">www.contact-shop.ch<\/a><br \/>T\u00e9l : 091\/ 751 61 32<br \/><strong>Showroom Zurich : <\/strong>TMC Mode Center, Showroom 300<br \/><strong>Showroom Aigle :<\/strong> Expo Dents Du Midi, Showroom R24<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, l&rsquo;entreprise familiale italienne ASOLO a intensifi\u00e9 le dialogue avec ses utilisateurs finaux et les a impliqu\u00e9s dans les d\u00e9cisions strat\u00e9giques de la marque ainsi que dans le d\u00e9veloppement des produits et des technologies. La nouvelle Supertrek GTX a \u00e9t\u00e9 d\u00e9velopp\u00e9e en collaboration avec 120.000 consommateurs. <\/p>\n","protected":false},"author":2264,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180835","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASOLO : ORIGINAL IS ICONIC, ICONIC IS TIMELESS : SUPERTREK - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/asolo-original-is-iconic-iconic-is-timeless-supertrek\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASOLO : ORIGINAL IS ICONIC, ICONIC IS TIMELESS : SUPERTREK - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Ces derni\u00e8res ann\u00e9es, l&#039;entreprise familiale italienne ASOLO a intensifi\u00e9 le dialogue avec ses utilisateurs finaux et les a impliqu\u00e9s dans les d\u00e9cisions strat\u00e9giques de la marque ainsi que dans le d\u00e9veloppement des produits et des technologies. 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