{"id":180757,"date":"2021-02-27T11:11:09","date_gmt":"2021-02-27T10:11:09","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/"},"modified":"2021-02-27T11:11:09","modified_gmt":"2021-02-27T10:11:09","slug":"commerce-en-ligne-un-fort-demarrage-en-2021","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/","title":{"rendered":"Commerce en ligne - Un fort d\u00e9marrage en 2021"},"content":{"rendered":"

Rapport de Thomas Lang, carpathia.digital.business.blog<\/a><\/p>\n

Un d\u00e9but d’ann\u00e9e 2021 en fanfare<\/strong><\/p>\n

La nouvelle ann\u00e9e a bien commenc\u00e9, comme le montre le Moniteur de la vente \u00e0 distance de janvier. La comparaison index\u00e9e de l’ann\u00e9e pr\u00e9c\u00e9dente se base encore sur le mois de janvier 2020, c’est-\u00e0-dire avant la pand\u00e9mie qui, l’ann\u00e9e derni\u00e8re, a vraiment eu des r\u00e9percussions sur le commerce en ligne \u00e0 partir de la mi-mars avec le shutdown partiel des magasins. <\/p>\n

Cela montre une fois de plus - en regardant les statistiques mensuelles de l’ann\u00e9e derni\u00e8re, par exemple au troisi\u00e8me trimestre o\u00f9 le commerce stationnaire \u00e9tait ouvert - que les clients en ligne sont venus pour rester<\/strong>(Le boost Corona dans le commerce en ligne suisse est si durable<\/a>). <\/p>\n

Et les pr\u00e9visions effarantes des experts de la vente au d\u00e9tail, qui pr\u00e9voyaient un retour de la croissance en ligne au niveau de l’ann\u00e9e pr\u00e9c\u00e9dente, se sont r\u00e9v\u00e9l\u00e9es tout sauf exactes(les nostalgiques du commerce de d\u00e9tail en magasin souhaitent que le boom du commerce en ligne s’essouffle<\/a>).<\/p>\n

Les volumes ont plus que doubl\u00e9 par rapport au m\u00eame mois de l’ann\u00e9e pr\u00e9c\u00e9dente dans le secteur \u00ab\u00a0Sport\/\u00e9quipements sportifs\u00a0\u00bb (+122.6%)<\/strong> et le secteur \u00ab\u00a0Home & Living\u00a0\u00bb reste fort et fonctionne pratiquement sur des volumes deux fois plus importants qu’en janvier 2020 (+98.6%).
\nIl en va de m\u00eame pour les \u00ab\u00a0Loisirs\/loisirs\/jouets\u00a0\u00bb avec une hausse de 81.
\nM\u00eame la branche \u00ab\u00a0Bureau\u00a0\u00bb, moins enviable en raison de l’obligation de travailler \u00e0 domicile, est en hausse de 6,8% par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous disposons d\u00e9sormais des analyses du moniteur de la vente \u00e0 distance pour les mois de d\u00e9cembre 2020 et janvier 2021. L’\u00e9valuation repr\u00e9sente environ la moiti\u00e9 du commerce en ligne suisse en termes de chiffre d’affaires.
\nSelon ces donn\u00e9es, le commerce num\u00e9rique a progress\u00e9 de 33% l’ann\u00e9e derni\u00e8re, avec les champions de la croissance d\u00e9j\u00e0 connus que sont \u00ab\u00a0Home & Living\u00a0\u00bb (+78,9%), \u00ab\u00a0Loisirs\/loisirs\/jouets\u00a0\u00bb (+71,6%) et \u00ab\u00a0Autres\/alimentation\u00a0\u00bb (+56,1%). <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180757","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"\nCommerce en ligne - Un fort d\u00e9marrage en 2021 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce en ligne - Un fort d\u00e9marrage en 2021 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Nous disposons d\u00e9sormais des analyses du moniteur de la vente \u00e0 distance pour les mois de d\u00e9cembre 2020 et janvier 2021. L'\u00e9valuation repr\u00e9sente environ la moiti\u00e9 du commerce en ligne suisse en termes de chiffre d'affaires. Selon ces donn\u00e9es, le commerce num\u00e9rique a progress\u00e9 de 33% l'ann\u00e9e derni\u00e8re, avec les champions de la croissance d\u00e9j\u00e0 connus que sont "Home & Living" (+78,9%), "Loisirs\/loisirs\/jouets" (+71,6%) et "Autres\/alimentation" (+56,1%).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/commerce-en-ligne-un-fort-demarrage-en-2021\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/commerce-en-ligne-un-fort-demarrage-en-2021\\\/\",\"name\":\"Commerce en ligne - Un fort d\u00e9marrage en 2021 - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2021-02-27T10:11:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/commerce-en-ligne-un-fort-demarrage-en-2021\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/commerce-en-ligne-un-fort-demarrage-en-2021\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/commerce-en-ligne-un-fort-demarrage-en-2021\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Commerce en ligne – Un fort d\u00e9marrage en 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commerce en ligne - Un fort d\u00e9marrage en 2021 - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/","og_locale":"fr_FR","og_type":"article","og_title":"Commerce en ligne - Un fort d\u00e9marrage en 2021 - Sportbiz","og_description":"Nous disposons d\u00e9sormais des analyses du moniteur de la vente \u00e0 distance pour les mois de d\u00e9cembre 2020 et janvier 2021. L'\u00e9valuation repr\u00e9sente environ la moiti\u00e9 du commerce en ligne suisse en termes de chiffre d'affaires. Selon ces donn\u00e9es, le commerce num\u00e9rique a progress\u00e9 de 33% l'ann\u00e9e derni\u00e8re, avec les champions de la croissance d\u00e9j\u00e0 connus que sont \"Home & Living\" (+78,9%), \"Loisirs\/loisirs\/jouets\" (+71,6%) et \"Autres\/alimentation\" (+56,1%).","og_url":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/","url":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/","name":"Commerce en ligne - Un fort d\u00e9marrage en 2021 - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"datePublished":"2021-02-27T10:11:09+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/commerce-en-ligne-un-fort-demarrage-en-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Commerce en ligne – Un fort d\u00e9marrage en 2021"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180757\/revisions"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=180757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=180757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}