{"id":180729,"date":"2025-05-16T00:00:00","date_gmt":"2025-05-15T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/"},"modified":"2025-05-16T00:00:00","modified_gmt":"2025-05-15T22:00:00","slug":"altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/","title":{"rendered":"ALTRA SS26 : l&rsquo;avenir de la course \u00e0 pied naturelle commence maintenant"},"content":{"rendered":"<h3><strong>FootShape\u2122 : l&rsquo;anatomie rencontre l&rsquo;innovation<\/strong><\/h3>\n<p>Ce qui rend ALTRA sp\u00e9cial ? Sa <strong>forme FootShape\u2122<\/strong> unique. Contrairement aux chaussures de course classiques, qui pr\u00e9sentent souvent une bo\u00eete \u00e0 orteils \u00e9troite et pointue, ALTRA s&rsquo;oriente syst\u00e9matiquement vers la forme naturelle du pied humain. L&rsquo;avantage :   <\/p>\n<ul>\n<li>Plus d&rsquo;espace pour les orteils = <strong>\u00e9cartement naturel des orteils<\/strong><\/li>\n<li><strong>Meilleure stabilit\u00e9 et meilleur \u00e9quilibre<\/strong><\/li>\n<li>R\u00e9duction des douleurs chroniques du pied<\/li>\n<li>Des mouvements biom\u00e9caniques sains<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-163647\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Footshape-1280x507.jpg\" alt=\"ALTRA Running Naturelles courir\" width=\"1280\" height=\"507\"><\/p>\n<h3><strong>Pourquoi maintenant ? Le march\u00e9 est m\u00fbr - et le groupe cible est pr\u00eat <\/strong><\/h3>\n<p>La demande de chaussures adapt\u00e9es aux pieds augmente. De plus en plus de consommateurs recherchent des alternatives cibl\u00e9es aux chaussures de course traditionnelles. La tendance est clairement \u00e0 l&rsquo;am\u00e9lioration :  <\/p>\n<ul>\n<li><strong>La fonctionnalit\u00e9 plut\u00f4t que la mode<\/strong><\/li>\n<li><strong>La sant\u00e9 plut\u00f4t que le battage publicitaire<\/strong><\/li>\n<li><strong>Un confort qui a du sens<\/strong><\/li>\n<\/ul>\n<p>Avec ALTRA, vous proposez, en tant que d\u00e9taillant, une gamme de produits qui a du sens sur le plan biom\u00e9canique, qui est valid\u00e9e scientifiquement et qui est charg\u00e9e d&rsquo;\u00e9motion - <strong>une gamme qui a de l&rsquo;avenir<\/strong>.<\/p>\n<h3 style=\"text-align: center;\"><strong>C&rsquo;est le moment de faire partie du mouvement FootShape\u2122.<\/strong><\/h3>\n<p style=\"text-align: center;\">Contactez-nous d\u00e8s aujourd&rsquo;hui pour une consultation personnalis\u00e9e :<\/p>\n<p style=\"text-align: center;\">info@contactproduction.ch 091 751 61 32<\/p>\n<p style=\"text-align: center;\">CONTACT &amp; PRODUCTION SA, Piazza Grande 15, 6600 Locarno<\/p>\n<p style=\"text-align: center;\">Showroom : TMC 300 &amp; Aigle R24<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-163649\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Zero-to-low-drop-873x720.jpg\" alt=\"ALTRA Running - Contact &amp; Production SA Locarno\" width=\"873\" height=\"720\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le leader du secteur pr\u00e9sente sa collection la plus innovante de tous les temps.<\/p>\n<p>Avec sa nouvelle collection printemps\/\u00e9t\u00e9 2026, ALTRA pose une fois de plus des jalons dans le domaine du Natural Running et de la bo\u00eete \u00e0 orteils large. L&rsquo;accent n&rsquo;est pas seulement mis sur les innovations technologiques, mais aussi sur une vision globale : une fonction naturelle du pied, un chaussant optimal et une performance maximale - pour tout type de course, de terrain et de groupe cible.<br \/>\nPour les magasins de sport suisses, c&rsquo;est une opportunit\u00e9 forte qui s&rsquo;ouvre : ALTRA offre un compl\u00e9ment de gamme attractif avec un large \u00e9ventail d&rsquo;applications - des marcheurs soucieux de leur sant\u00e9 aux coureurs de comp\u00e9tition ambitieux en passant par les passionn\u00e9s de trail. <\/p>\n","protected":false},"author":2264,"featured_media":180731,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180729","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALTRA SS26 : l&#039;avenir de la course \u00e0 pied naturelle commence maintenant - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALTRA SS26 : l&#039;avenir de la course \u00e0 pied naturelle commence maintenant - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le leader du secteur pr\u00e9sente sa collection la plus innovante de tous les temps. Avec sa nouvelle collection printemps\/\u00e9t\u00e9 2026, ALTRA pose une fois de plus des jalons dans le domaine du Natural Running et de la bo\u00eete \u00e0 orteils large. L&#039;accent n&#039;est pas seulement mis sur les innovations technologiques, mais aussi sur une vision globale : une fonction naturelle du pied, un chaussant optimal et une performance maximale - pour tout type de course, de terrain et de groupe cible. Pour les magasins de sport suisses, c&#039;est une opportunit\u00e9 forte qui s&#039;ouvre : ALTRA offre un compl\u00e9ment de gamme attractif avec un large \u00e9ventail d&#039;applications - des marcheurs soucieux de leur sant\u00e9 aux coureurs de comp\u00e9tition ambitieux en passant par les passionn\u00e9s de trail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Running_SS26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"902\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/\",\"name\":\"ALTRA SS26 : l'avenir de la course \u00e0 pied naturelle commence maintenant - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ALTRA-Running_SS26.jpg\",\"datePublished\":\"2025-05-15T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ALTRA-Running_SS26.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ALTRA-Running_SS26.jpg\",\"width\":902,\"height\":870},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ALTRA SS26 : l&rsquo;avenir de la course \u00e0 pied naturelle commence maintenant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALTRA SS26 : l'avenir de la course \u00e0 pied naturelle commence maintenant - Sportbiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/","og_locale":"fr_FR","og_type":"article","og_title":"ALTRA SS26 : l'avenir de la course \u00e0 pied naturelle commence maintenant - Sportbiz","og_description":"Le leader du secteur pr\u00e9sente sa collection la plus innovante de tous les temps. Avec sa nouvelle collection printemps\/\u00e9t\u00e9 2026, ALTRA pose une fois de plus des jalons dans le domaine du Natural Running et de la bo\u00eete \u00e0 orteils large. L'accent n'est pas seulement mis sur les innovations technologiques, mais aussi sur une vision globale : une fonction naturelle du pied, un chaussant optimal et une performance maximale - pour tout type de course, de terrain et de groupe cible. Pour les magasins de sport suisses, c'est une opportunit\u00e9 forte qui s'ouvre : ALTRA offre un compl\u00e9ment de gamme attractif avec un large \u00e9ventail d'applications - des marcheurs soucieux de leur sant\u00e9 aux coureurs de comp\u00e9tition ambitieux en passant par les passionn\u00e9s de trail.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/","og_site_name":"Sportbiz","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","og_image":[{"width":902,"height":870,"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Running_SS26.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/","url":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/","name":"ALTRA SS26 : l'avenir de la course \u00e0 pied naturelle commence maintenant - Sportbiz","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Running_SS26.jpg","datePublished":"2025-05-15T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Running_SS26.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/ALTRA-Running_SS26.jpg","width":902,"height":870},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/altra-ss26-lavenir-de-la-course-a-pied-naturelle-commence-maintenant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"ALTRA SS26 : l&rsquo;avenir de la course \u00e0 pied naturelle commence maintenant"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. Sportartikel-Lieferanten","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/2264"}],"version-history":[{"count":0,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/180729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media\/180731"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=180729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=180729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}