{"id":180721,"date":"2025-08-22T00:00:00","date_gmt":"2025-08-21T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/retail-academy-medias-sociaux-et-ia\/"},"modified":"2026-04-14T15:57:39","modified_gmt":"2026-04-14T13:57:39","slug":"retail-academy-medias-sociaux-et-ia","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/retail-academy-medias-sociaux-et-ia\/","title":{"rendered":"Retail-academy : m\u00e9dias sociaux et IA"},"content":{"rendered":"<p>D\u00e9couvrez comment l&rsquo;IA peut r\u00e9volutionner vos strat\u00e9gies de marketing et de m\u00e9dias sociaux, de l&rsquo;id\u00e9e initiale \u00e0 la r\u00e9alisation parfaite. Apprenez \u00e0 \u00e9crire des textes captivants avec ChatGPT, \u00e0 cr\u00e9er des contenus visuels impressionnants et \u00e0 porter vos performances \u00e0 un niveau sup\u00e9rieur gr\u00e2ce aux outils d&rsquo;IA. Profitez de l&rsquo;occasion pour \u00e9changer en personne et poser vos questions individuelles.  <\/p>\n<p><strong>Les membres de l&rsquo;ASMAS b\u00e9n\u00e9ficient du prix partenaire<\/strong><\/p>\n<p><a href=\"https:\/\/anwr.ch\/de\/retail-academy\/social-media-und-ki\/\" target=\"_blank\" rel=\"noopener\">Acc\u00e9der au webinaire retail-academy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Savez-vous comment l&rsquo;IA peut vous aider dans votre pr\u00e9sence sur les m\u00e9dias sociaux ?<\/p>\n","protected":false},"author":1,"featured_media":180724,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-180721","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail-academy : m\u00e9dias sociaux et IA - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/retail-academy-medias-sociaux-et-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-academy : m\u00e9dias sociaux et IA - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Savez-vous comment l&#039;IA peut vous aider dans votre pr\u00e9sence sur les m\u00e9dias sociaux ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/retail-academy-medias-sociaux-et-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T13:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/05\/anwr_retail-academy_2023_09_KuenstlicheIntelligenz_STAGE_LARGE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1130\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/\",\"name\":\"Retail-academy : m\u00e9dias sociaux et IA - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/anwr_retail-academy_2023_09_KuenstlicheIntelligenz_STAGE_LARGE.jpg\",\"datePublished\":\"2025-08-21T22:00:00+00:00\",\"dateModified\":\"2026-04-14T13:57:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/anwr_retail-academy_2023_09_KuenstlicheIntelligenz_STAGE_LARGE.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/anwr_retail-academy_2023_09_KuenstlicheIntelligenz_STAGE_LARGE.jpg\",\"width\":1130,\"height\":452,\"caption\":\"anwr_retail academy_Social Media und KI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-medias-sociaux-et-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail-academy : m\u00e9dias sociaux et IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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