{"id":180708,"date":"2025-08-08T00:00:00","date_gmt":"2025-08-07T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/retail-academy-entretiens-de-vente\/"},"modified":"2026-04-14T15:56:56","modified_gmt":"2026-04-14T13:56:56","slug":"retail-academy-entretiens-de-vente","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/retail-academy-entretiens-de-vente\/","title":{"rendered":"Retail-academy : Entretiens de vente"},"content":{"rendered":"<p>Si vous ne pratiquez pas et n&rsquo;optimisez pas quotidiennement votre entr\u00e9e dans l&rsquo;entretien de vente, y compris l&rsquo;\u00e9valuation des besoins ou le traitement des objections, vous ne pourrez pas r\u00e9ussir \u00e0 long terme. De plus, il faut avoir une attitude positive et \u00eatre ouvert aux autres, car celui qui n&rsquo;aime pas les gens ne sera pas appr\u00e9ci\u00e9 par ses clients et ne sera donc pas pris en consid\u00e9ration.  <\/p>\n<p>Pour pouvoir vendre avec succ\u00e8s, il faut d&rsquo;une part des structures et des outils, mais d&rsquo;autre part surtout une bonne approche des personnes - car nous ne sommes pas tous \u00e9gaux. Dans notre s\u00e9minaire d&rsquo;une journ\u00e9e \u00ab\u00a0Entretiens de vente\u00a0\u00bb, vous apprendrez de mani\u00e8re tr\u00e8s pratique comment interagir avec succ\u00e8s avec des types de personnes, comment communiquer correctement et positivement et comment vendre des produits\/services. <\/p>\n<p><strong>Les membres de l&rsquo;ASMAS b\u00e9n\u00e9ficient du prix partenaire<\/strong><\/p>\n<p><a href=\"https:\/\/anwr.ch\/de\/retail-academy\/verkaufsgespraeche\/\" target=\"_blank\" rel=\"noopener\">Vers le s\u00e9minaire d&rsquo;une journ\u00e9e | retail-academy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9ussir \u00e0 vendre est comparable \u00e0 la performance et au sport de haut niveau&#8230; pourquoi ?<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-180708","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail-academy : Entretiens de vente - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/retail-academy-entretiens-de-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-academy : Entretiens de vente - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"R\u00e9ussir \u00e0 vendre est comparable \u00e0 la performance et au sport de haut niveau... pourquoi ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/retail-academy-entretiens-de-vente\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T13:56:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-entretiens-de-vente\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-entretiens-de-vente\\\/\",\"name\":\"Retail-academy : Entretiens de vente - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2025-08-07T22:00:00+00:00\",\"dateModified\":\"2026-04-14T13:56:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-entretiens-de-vente\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-entretiens-de-vente\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/retail-academy-entretiens-de-vente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail-academy : Entretiens de vente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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