{"id":180697,"date":"2025-04-17T00:00:00","date_gmt":"2025-04-16T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/declaration-dabstention-de-temu\/"},"modified":"2026-10-28T14:39:45","modified_gmt":"2026-10-28T13:39:45","slug":"declaration-dabstention-de-temu","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/declaration-dabstention-de-temu\/","title":{"rendered":"D\u00e9claration d&rsquo;abstention de Temu"},"content":{"rendered":"<p class=\"p2\">En mai 2024, la SWISS RETAIL FEDERATION, en tant qu&rsquo;organisation chef de file, a d\u00e9pos\u00e9 une plainte contre Temu aupr\u00e8s du SECO. Cette plainte a \u00e9t\u00e9 soutenue par <strong>ASMAS Commerce de Sport Suisse,<\/strong> l\u2019Association suisse des jouets, Swiss Textiles, Commerce Suisse, l\u2019Association suisse des papeteries et l\u2019Association suisse des d\u00e9taillants de jouets, ainsi que par le Forum suisse des consommateurs. Cette plainte a clairement d\u00e9montr\u00e9 que Temu s\u2019adresse de mani\u00e8re cibl\u00e9e aux consommateurs suisses et qu\u2019elle est donc soumise \u00e0 la loi f\u00e9d\u00e9rale contre la concurrence d\u00e9loyale (LCD) ainsi qu\u2019\u00e0 l\u2019ordonnance sur l\u2019indication des prix (OIP).  <\/p>\n<p class=\"p2\"><b>SWISS RETAIL FEDERATION, moteur de la plainte  <\/b><b><\/b><\/p>\n<p class=\"p3\">La plainte d\u00e9non\u00e7ait plusieurs infractions, dont la fixation de prix trompeurs par des rabais et des prix barr\u00e9s ill\u00e9gaux, l&rsquo;offre r\u00e9p\u00e9t\u00e9e de produits \u00e0 des prix inf\u00e9rieurs au prix de revient et la tromperie sur la disponibilit\u00e9 des offres afin de cr\u00e9er une pression artificielle \u00e0 l&rsquo;achat. Sur la base de cette plainte et apr\u00e8s avoir \u00e9t\u00e9 contact\u00e9 par SWISS RETAIL FEDERATION, le SECO a entam\u00e9 des discussions avec Temu. Par la suite, Temu a adapt\u00e9 son application et son site web et a sign\u00e9 une d\u00e9claration d&rsquo;abstention. Temu s&rsquo;engage ainsi unilat\u00e9ralement \u00e0 renoncer \u00e0 certaines pratiques d\u00e9loyales et notamment \u00e0 ne pas proposer de rabais trompeurs. Dagmar Jenni, directrice de SWISS RETAIL FEDERATION, souligne : \u00ab\u00a0SWISS RETAIL FEDERATION se f\u00e9licite de l&rsquo;avanc\u00e9e obtenue et se voit confirmer que le SECO et d&rsquo;autres autorit\u00e9s ne doivent pas h\u00e9siter \u00e0 prendre des mesures contre les plateformes \u00e9trang\u00e8res lorsque cela est n\u00e9cessaire. Une \u00e9tape importante vers l&rsquo;\u00e9galit\u00e9 des chances a \u00e9t\u00e9 franchie - mais il reste d&rsquo;autres chantiers \u00e0 ma\u00eetriser\u00a0\u00bb.    <\/p>\n<p class=\"p2\"><b>Nouvelles demandes d&rsquo;\u00e9quit\u00e9 et de r\u00e8gles identiques pour les plates-formes en ligne \u00e9trang\u00e8res - SWISS RETAIL FEDERATION reste mobilis\u00e9e  <\/b><b><\/b><\/p>\n<p class=\"p3\">M\u00eame apr\u00e8s le succ\u00e8s obtenu, SWISS RETAIL FEDERATION continue \u00e0 s&rsquo;engager r\u00e9solument pour que tous les fournisseurs en ligne \u00e9trangers soient soumis aux m\u00eames r\u00e8gles que les commer\u00e7ants nationaux, qu&rsquo;ils op\u00e8rent en stationnaire, en ligne ou en tant que plateforme. En \u00e9troite collaboration avec les offices f\u00e9d\u00e9raux comp\u00e9tents, elle s&rsquo;engage en faveur de conditions-cadres claires et \u00e9quitables - en particulier dans les domaines de la s\u00e9curit\u00e9 des produits, du d\u00e9douanement correct, de l&rsquo;imposition et des taxes de recyclage et d&rsquo;\u00e9limination. <\/p>\n<p class=\"p1\">La pression politique exerc\u00e9e par le Parlement s&rsquo;accro\u00eet \u00e9galement : tous partis confondus, les politiciens exigent que les plateformes en ligne respectent les m\u00eames exigences de s\u00e9curit\u00e9 des produits que le commerce local. Dagmar Jenni, directrice de SWISS RETAIL FEDERATION, r\u00e9sume ainsi la situation : \u00ab\u00a0Nous avons besoin de conditions \u00e9quitables pour tous les acteurs du march\u00e9 en Suisse. Il faut s&rsquo;attaquer \u00e0 l&rsquo;absence de soumission des plateformes en ligne aux exigences de s\u00e9curit\u00e9 des produits pour les jouets et autres produits. De plus, il faut une application plus cons\u00e9quente des r\u00e9glementations existantes\u00a0\u00bb<i>. <\/i>    <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ASMAS se f\u00e9licite de l&rsquo;issue positive de la proc\u00e9dure entre le Secr\u00e9tariat d&rsquo;Etat \u00e0 l&rsquo;\u00e9conomie (SECO) et Temu, annonc\u00e9e aujourd&rsquo;hui. La d\u00e9claration de cessation officiellement sign\u00e9e par Temu marque un premier pas important vers des conditions de concurrence plus \u00e9quitables pour le commerce de d\u00e9tail suisse. Tous les acteurs du march\u00e9, qu&rsquo;ils soient nationaux ou internationaux, doivent respecter les r\u00e8gles d&rsquo;une concurrence loyale.  <\/p>\n","protected":false},"author":5,"featured_media":180612,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"class_list":["post-180697","news","type-news","status-publish","has-post-thumbnail","hentry","category-politique-et-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9claration d&#039;abstention de Temu - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/declaration-dabstention-de-temu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9claration d&#039;abstention de Temu - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"L&#039;ASMAS se f\u00e9licite de l&#039;issue positive de la proc\u00e9dure entre le Secr\u00e9tariat d&#039;Etat \u00e0 l&#039;\u00e9conomie (SECO) et Temu, annonc\u00e9e aujourd&#039;hui. 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