{"id":180637,"date":"2025-05-30T00:00:00","date_gmt":"2025-05-29T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/entre-conscience-climatique-et-realite-de-la-consommation\/"},"modified":"2025-05-30T00:00:00","modified_gmt":"2025-05-29T22:00:00","slug":"entre-conscience-climatique-et-realite-de-la-consommation","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/entre-conscience-climatique-et-realite-de-la-consommation\/","title":{"rendered":"Entre conscience climatique et r\u00e9alit\u00e9 de la consommation"},"content":{"rendered":"<p align=\"left\">L&rsquo;\u00e9tude de <strong>KPMG<\/strong> fournit des informations passionnantes \u00e0 ce sujet. Si la plupart des consommateurs sont conscients du changement climatique, il existe encore souvent un \u00e9cart important entre la conscience de la durabilit\u00e9 et le comportement effectif lors de l&rsquo;achat. <\/p>\n<p>La nouvelle \u00e9tude de KPMG <a title=\"https:\/\/hub.kpmg.de\/e3t\/Ctc\/OL+113\/c3DYm04\/VW9WJy8VbQBkW7BFjm77R263FW3_3yVc5wMcG8N7-7xy85nR32W5BWr2F6lZ3nPW5c7SK616_8z9W2CYrNY2_QqfxN626VFdn6kqVW2m0CNn62qTpgN8GkX4mbPyNbN38f3p2SNwpkN8pgMZNWd-txV_z-3H9lv-DlW8HslGx7vtm0nW7LrxCt5jtLmcW7_P5RF6FxByGW7GvVRN2f6kcWW4mm1sn1m-VK5W3q2_-m1-rldWW3s7bkQ2ftQ5YW31m_5Z6sRWtbW2b2yj_1Ch24sW8r6N9g4bpSw-N7KHF0qxfYwtW81Rlc31bwNJHN8n5mZQXnP29W76GBL346ksD-W86_r6P29L_3KW4ZmkL13N1X5BW73hfFj1DhRxrW28bkn45lt92GW1B528x4xp6N7W9fXCRH4CW8CWW7cRSKf34CmPqN5qC4mcGVkCMW4_SyXd5fjkwjW3b1bkl5fkrjDW8GgMDS4Y9JQjW263j9l8Tb0H_f34xHrq04\" href=\"https:\/\/hub.kpmg.de\/e3t\/Ctc\/OL+113\/c3DYm04\/VW9WJy8VbQBkW7BFjm77R263FW3_3yVc5wMcG8N7-7xy85nR32W5BWr2F6lZ3nPW5c7SK616_8z9W2CYrNY2_QqfxN626VFdn6kqVW2m0CNn62qTpgN8GkX4mbPyNbN38f3p2SNwpkN8pgMZNWd-txV_z-3H9lv-DlW8HslGx7vtm0nW7LrxCt5jtLmcW7_P5RF6FxByGW7GvVRN2f6kcWW4mm1sn1m-VK5W3q2_-m1-rldWW3s7bkQ2ftQ5YW31m_5Z6sRWtbW2b2yj_1Ch24sW8r6N9g4bpSw-N7KHF0qxfYwtW81Rlc31bwNJHN8n5mZQXnP29W76GBL346ksD-W86_r6P29L_3KW4ZmkL13N1X5BW73hfFj1DhRxrW28bkn45lt92GW1B528x4xp6N7W9fXCRH4CW8CWW7cRSKf34CmPqN5qC4mcGVkCMW4_SyXd5fjkwjW3b1bkl5fkrjDW8GgMDS4Y9JQjW263j9l8Tb0H_f34xHrq04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"1\" data-hs-link-id-v2=\"EbOR\/2pq\">\u00ab\u00a0Entre conscience climatique et r\u00e9alit\u00e9 de la consommation\u00a0\u00bb<\/a> se penche pr\u00e9cis\u00e9ment sur cet \u00e9cart.<\/p>\n<p align=\"left\">Apprenez de l&rsquo;\u00e9tude :<\/p>\n<ul>\n<li>Quels types de durabilit\u00e9 peuvent \u00eatre identifi\u00e9s chez les consommateurs ?<\/li>\n<li>Comment les comportements de consommation diff\u00e8rent au sein des secteurs de la distribution, des biens de consommation, des t\u00e9l\u00e9communications, des m\u00e9dias et de la technologie<\/li>\n<li>Si l&rsquo;\u00e9tiquetage CO\u2082 influence les d\u00e9cisions d&rsquo;achat<\/li>\n<li>Quels sont les producteurs et les distributeurs consid\u00e9r\u00e9s comme durables par les consommateurs ?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quels sont les types de durabilit\u00e9 de vos clients ?<\/p>\n","protected":false},"author":5,"featured_media":180638,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180637","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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