{"id":180623,"date":"2025-04-04T00:00:00","date_gmt":"2025-04-03T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/kpmg-retail-sales-monitor-1-2025\/"},"modified":"2026-04-14T15:54:54","modified_gmt":"2026-04-14T13:54:54","slug":"kpmg-retail-sales-monitor-1-2025","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/kpmg-retail-sales-monitor-1-2025\/","title":{"rendered":"KPMG Retail Sales Monitor 1\/2025"},"content":{"rendered":"<p align=\"left\">Le secteur de la vente de mode en ligne est sur le point de se r\u00e9organiser. Alors que le march\u00e9 global a enregistr\u00e9 une l\u00e9g\u00e8re croissance en 2024 apr\u00e8s trois ann\u00e9es difficiles, le segment de l&rsquo;habillement affiche une quasi-stagnation. Parall\u00e8lement, des plateformes chinoises telles que Shein, Temu et AliExpress gagnent rapidement des parts de march\u00e9 et stimulent la concurrence sur le march\u00e9 allemand. Parall\u00e8lement, l&rsquo;utilisation d&rsquo;innovations technologiques telles que les conseils de style bas\u00e9s sur l&rsquo;IA et les essayages virtuels pour r\u00e9duire les retours se d\u00e9veloppe.   <\/p>\n<p align=\"left\">Trois d\u00e9veloppements cl\u00e9s de notre analyse :<\/p>\n<ul>\n<li>Le commerce en ligne allemand renoue avec la croissance pour la premi\u00e8re fois depuis trois ans (+1,1 %), mais le segment de la mode reste mod\u00e9r\u00e9 avec +0,1 %.<\/li>\n<li>Les fournisseurs chinois font leur entr\u00e9e sur le march\u00e9 : Shein atteint d\u00e9j\u00e0 la 7e place parmi les plus grands distributeurs de mode en ligne en Allemagne.<\/li>\n<li>Le secteur se consolide : le rachat d&rsquo;About You par Zalando montre le d\u00e9but d&rsquo;une consolidation du march\u00e9.<\/li>\n<\/ul>\n<p align=\"left\">Comme d&rsquo;habitude, le <strong><a href=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2025\/04\/Retail-Sales-Monitor.pdf\" target=\"_blank\" rel=\"noopener\">Retail Sales Monitor 1\/2025 de KPMG<\/a><\/strong> une analyse compl\u00e8te de toutes les \u00e9volutions importantes du commerce de d\u00e9tail allemand - des conditions macro-\u00e9conomiques aux pr\u00e9visions pour 2025 en passant par les tendances des ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consolidation dans le commerce de la mode en ligne<\/p>\n","protected":false},"author":5,"featured_media":180624,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180623","news","type-news","status-publish","has-post-thumbnail","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPMG Retail Sales Monitor 1\/2025 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/kpmg-retail-sales-monitor-1-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPMG Retail Sales Monitor 1\/2025 - 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