{"id":180514,"date":"2021-02-01T16:37:25","date_gmt":"2021-02-01T15:37:25","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances\/"},"modified":"2026-10-28T10:09:15","modified_gmt":"2026-10-28T09:09:15","slug":"la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances\/","title":{"rendered":"La Corona n&rsquo;est pas une m\u00e9ga-tendance - mais un acc\u00e9l\u00e9rateur de tendances"},"content":{"rendered":"<p>Le sport continuera \u00e0 rassembler les gens \u00e0 l\u2019avenir : telle est la bonne nouvelle annonc\u00e9e par le futurologue Tristan Horx lors de son discours d\u2019ouverture le premier jour de <a href=\"https:\/\/www.ispo.com\/munich\">l\u2019ISPO Munich Online 2021<\/a>. Rester actif, cela reste essentiel pour la soci\u00e9t\u00e9 \u2013 a fortiori pendant et apr\u00e8s la crise du coronavirus. Dans son discours d\u2019ouverture, M. Horx s\u2019est donc fait l\u2019\u00e9cho de la devise de l\u2019\u00e9v\u00e9nement : \u00ab Le sport est plus fort \u00bb.<br \/>\nIl n&rsquo;a \u00e9videmment pas pu s&#8217;emp\u00eacher d&rsquo;aborder le grand th\u00e8me de ces derniers mois. Mais l\u00e0 encore, il a rapidement lev\u00e9 l&rsquo;alerte depuis son bureau \u00e0 domicile. \u00ab\u00a0La Corona n&rsquo;est pas une m\u00e9ga-tendance\u00a0\u00bb, a soulign\u00e9 Horx, qui effectue des recherches pour le Zukunftsinstitut, fond\u00e9 par son p\u00e8re Matthias. Il est consid\u00e9r\u00e9 comme l&rsquo;un des think tanks les plus influents en mati\u00e8re de recherche sur les tendances et l&rsquo;avenir en Europe.   <\/p>\n<h3 class=\"text__headline\"><span id=\"corona-beschleunigt-die-megatrends-419381\" class=\"menu-anchor\">Corona acc\u00e9l\u00e8re les m\u00e9gatendances<\/span><\/h3>\n<div class=\"text__body\">\n<p>Les m\u00e9gatendances durent finalement 25 ans et plus, Corona au contraire restera, esp\u00e9rons-le, un cas unique des ann\u00e9es 2020 et 2021 - apr\u00e8s tout, il existe d\u00e9j\u00e0 un vaccin. Mais pour Horx, la crise de Corona est bien plus int\u00e9ressante : \u00ab\u00a0Elle a acc\u00e9l\u00e9r\u00e9 la dynamique des m\u00e9gatendances\u00a0\u00bb. <\/p>\n<p>Horx voit actuellement 12 m\u00e9gatendances :<\/p>\n<ul>\n<li>Individualisation<\/li>\n<li>Changement de genre<\/li>\n<li>Soci\u00e9t\u00e9 d&rsquo;argent<\/li>\n<li>Culture de la connaissance<\/li>\n<li>Nouveau travail<\/li>\n<li>Sant\u00e9<\/li>\n<li>N\u00e9o-\u00e9cologie<\/li>\n<li>Connectivit\u00e9<\/li>\n<li>Mondialisation<\/li>\n<li>Urbanisation<\/li>\n<li>Mobilit\u00e9<\/li>\n<li>S\u00e9curit\u00e9<\/li>\n<\/ul>\n<p>Alors que la mobilit\u00e9 et l\u2019urbanisation sont actuellement frein\u00e9es par la pand\u00e9mie de coronavirus, il existe, selon le Zukunftsinstitut, cinq grands gagnants qui pr\u00e9sentent \u00e9galement un int\u00e9r\u00eat pour le secteur du sport : l\u2019\u00e9cologie, le d\u00e9veloppement r\u00e9gional, la s\u00e9curit\u00e9, la connectivit\u00e9 et les nouvelles formes de travail. \u00ab Cela ne devrait pas vous surprendre si vous pensez aux prochaines journ\u00e9es ISPO \u00bb, a d\u00e9clar\u00e9 M. Horx avec un sourire. <\/p>\n<p><a href=\"https:\/\/www.ispo.com\/trends\/zukunftsforscher-horx-corona-veraendert-megatrends\" target=\"_blank\" rel=\"noopener\">lire plus<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le coronavirus tient actuellement le monde en haleine. Lors de l\u2019ISPO Munich Online 2021, le futurologue Tristan Horx n\u2019y voit toutefois pas une m\u00e9gatendance porteuse d\u2019avenir. Il a en revanche fait une d\u00e9couverte bien plus int\u00e9ressante pour l\u2019avenir des entreprises.    <\/p>\n","protected":false},"author":2542,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-180514","news","type-news","status-publish","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Corona n&#039;est pas une m\u00e9ga-tendance - mais un acc\u00e9l\u00e9rateur de tendances - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Corona n&#039;est pas une m\u00e9ga-tendance - mais un acc\u00e9l\u00e9rateur de tendances - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le coronavirus tient actuellement le monde en haleine. 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