{"id":180514,"date":"2021-02-01T16:37:25","date_gmt":"2021-02-01T15:37:25","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances\/"},"modified":"2026-04-14T15:53:21","modified_gmt":"2026-04-14T13:53:21","slug":"la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances\/","title":{"rendered":"La Corona n&rsquo;est pas une m\u00e9ga-tendance - mais un acc\u00e9l\u00e9rateur de tendances"},"content":{"rendered":"<p>Le sport continuera d&rsquo;unir les gens \u00e0 l&rsquo;avenir, telle est la bonne nouvelle annonc\u00e9e par le futurologue Tristan Horx dans son discours d&rsquo;ouverture du salon <a href=\"https:\/\/www.ispo.com\/munich\">ISPO Munich Online 2021<\/a>. Rester sportif, voil\u00e0 ce qui compte toujours pour la soci\u00e9t\u00e9 - et encore plus pendant et apr\u00e8s la p\u00e9riode Corona. Dans son discours d&rsquo;ouverture, Horx s&rsquo;est donc engag\u00e9 \u00e0 respecter la devise de l&rsquo;\u00e9v\u00e9nement : \u00ab\u00a0Le sport est plus fort\u00a0\u00bb.<br \/>\nIl n&rsquo;a \u00e9videmment pas pu s&#8217;emp\u00eacher d&rsquo;aborder le grand th\u00e8me de ces derniers mois. Mais l\u00e0 encore, il a rapidement lev\u00e9 l&rsquo;alerte depuis son bureau \u00e0 domicile. \u00ab\u00a0La Corona n&rsquo;est pas une m\u00e9ga-tendance\u00a0\u00bb, a soulign\u00e9 Horx, qui effectue des recherches pour le Zukunftsinstitut, fond\u00e9 par son p\u00e8re Matthias. Il est consid\u00e9r\u00e9 comme l&rsquo;un des think tanks les plus influents en mati\u00e8re de recherche sur les tendances et l&rsquo;avenir en Europe.   <\/p>\n<h3 class=\"text__headline\"><span id=\"corona-beschleunigt-die-megatrends-419381\" class=\"menu-anchor\">Corona acc\u00e9l\u00e8re les m\u00e9gatendances<\/span><\/h3>\n<div class=\"text__body\">\n<p>Les m\u00e9gatendances durent finalement 25 ans et plus, Corona au contraire restera, esp\u00e9rons-le, un cas unique des ann\u00e9es 2020 et 2021 - apr\u00e8s tout, il existe d\u00e9j\u00e0 un vaccin. Mais pour Horx, la crise de Corona est bien plus int\u00e9ressante : \u00ab\u00a0Elle a acc\u00e9l\u00e9r\u00e9 la dynamique des m\u00e9gatendances\u00a0\u00bb. <\/p>\n<p>Horx voit actuellement 12 m\u00e9gatendances :<\/p>\n<ul>\n<li>Individualisation<\/li>\n<li>Changement de genre<\/li>\n<li>Soci\u00e9t\u00e9 d&rsquo;argent<\/li>\n<li>Culture de la connaissance<\/li>\n<li>Nouveau travail<\/li>\n<li>Sant\u00e9<\/li>\n<li>N\u00e9o-\u00e9cologie<\/li>\n<li>Connectivit\u00e9<\/li>\n<li>Mondialisation<\/li>\n<li>Urbanisation<\/li>\n<li>Mobilit\u00e9<\/li>\n<li>S\u00e9curit\u00e9<\/li>\n<\/ul>\n<p>Alors que la mobilit\u00e9 et l&rsquo;urbanisation sont actuellement frein\u00e9es par Corona, il y a justement, selon le Zukunftsinstitut, cinq grands gagnants qui sont \u00e9galement int\u00e9ressants pour le secteur du sport : Ecology, Regional, Security, Connectivity et New Work. \u00ab\u00a0Cela ne devrait pas vous surprendre si vous pensez aux prochains jours de l&rsquo;ISPO\u00a0\u00bb, a d\u00e9clar\u00e9 Horx avec un sourire. <\/p>\n<p><a href=\"https:\/\/www.ispo.com\/trends\/zukunftsforscher-horx-corona-veraendert-megatrends\" target=\"_blank\" rel=\"noopener\">lire plus<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corona a actuellement une emprise sur le monde. Mais le futurologue Tristan Horx, pr\u00e9sent \u00e0 ISPO Munich Online 2021, n&rsquo;y voit pas une m\u00e9ga-tendance porteuse d&rsquo;avenir. Il a plut\u00f4t fait une d\u00e9couverte bien plus int\u00e9ressante pour l&rsquo;avenir des entreprises.    <\/p>\n","protected":false},"author":2542,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-180514","news","type-news","status-publish","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Corona n&#039;est pas une m\u00e9ga-tendance - mais un acc\u00e9l\u00e9rateur de tendances - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/la-corona-nest-pas-une-mega-tendance-mais-un-accelerateur-de-tendances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Corona n&#039;est pas une m\u00e9ga-tendance - mais un acc\u00e9l\u00e9rateur de tendances - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Corona a actuellement une emprise sur le monde. 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