{"id":180485,"date":"2022-08-22T00:00:00","date_gmt":"2022-08-21T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-commerce-en-ligne-perd-61-au-premier-semestre\/"},"modified":"2022-08-22T00:00:00","modified_gmt":"2022-08-21T22:00:00","slug":"le-commerce-en-ligne-perd-61-au-premier-semestre","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-perd-61-au-premier-semestre\/","title":{"rendered":"Le commerce en ligne perd 6,1% au premier semestre"},"content":{"rendered":"<p><a href=\"https:\/\/blog.carpathia.ch\/\" target=\"_blank\" rel=\"noopener\">par David Morant - carpathia digital.business.blog<\/a><\/p>\n<p>Comment \u00e9valuer maintenant l&rsquo;\u00e9volution des ventes en ligne des trimestres 1 et 2 ? Au cours des trois premiers mois de l&rsquo;ann\u00e9e, le commerce en ligne a perdu pr\u00e8s de 13% au profit du commerce physique<a href=\"https:\/\/blog.carpathia.ch\/2022\/05\/01\/detailhandelsentwicklungen-im-1-quartal-2022-eine-relativierung\/\" target=\"_blank\" rel=\"noopener\">(voir l&rsquo;article de l&rsquo;auteur invit\u00e9 Patrick Kessler<\/a>). Cette tendance s&rsquo;est arr\u00eat\u00e9e et s&rsquo;est invers\u00e9e au cours des mois 4,5 et 6 qui ont suivi. <strong>Les mois de mai (+4,9%) et juin (+1,2%) ont d\u00e9j\u00e0 permis de regagner une partie des ventes perdues.<\/strong> Pour rappel, les derni\u00e8res mesures Corona ont \u00e9t\u00e9 lev\u00e9es le 1er avril 2021.  <\/p>\n<p>Par ailleurs, il est int\u00e9ressant d&rsquo;<strong>interpr\u00e9ter les chiffres par rapport \u00e0 l&rsquo;ann\u00e9e 2019, qui pr\u00e9c\u00e8de l&rsquo;ann\u00e9e de r\u00e9f\u00e9rence<\/strong>. Pour ce faire, nous prenons en compte l&rsquo;\u00e9volution des chiffres semestriels 2020<a href=\"https:\/\/blog.carpathia.ch\/2020\/07\/27\/schweizer-onlinehandel-legt-im-ersten-halbjahr-2020-gesamthaft-um-ueber-35-zu\/\" target=\"_blank\" rel=\"noopener\">(voir ici<\/a>) et 2021<a href=\"https:\/\/blog.carpathia.ch\/2021\/08\/01\/schweizer-onlinehandel-im-ersten-halbjahr-2021-mit-15-im-plus\/\" target=\"_blank\" rel=\"noopener\">(voir ici<\/a>). Cette perspective montre que <strong>les ventes en ligne r\u00e9alis\u00e9es en 2022 sont sup\u00e9rieures de 46,6% \u00e0 celles de la m\u00eame p\u00e9riode en 2019<\/strong>.  <\/p>\n<p><a class=\"td-modal-image\" href=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-33132 td-animation-stack-type0-2\" src=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48.png\" sizes=\"(max-width: 1916px) 100vw, 1916px\" srcset=\"https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48.png 1916w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-768x107.png 768w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-1536x215.png 1536w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-150x21.png 150w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-300x42.png 300w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-696x97.png 696w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-1068x149.png 1068w, https:\/\/blog.carpathia.ch\/wp-content\/uploads\/sites\/3\/2022\/08\/Bildschirmfoto-2022-08-22-um-12.42.48-1320x185.png 1320w\" alt=\"\" width=\"1916\" height=\"268\"><\/a><\/p>\n<p>Si l&rsquo;on exclut maintenant les ann\u00e9es Corona exceptionnelles et que l&rsquo;on calcule \u00e0 la place une croissance structurelle annuelle hypoth\u00e9tique de 10% pour les trois ann\u00e9es 2020, 2021 et 2022<strong>(+33,1% en cumul\u00e9<\/strong>), il appara\u00eet que <strong>le commerce en ligne, malgr\u00e9 une \u00e9volution n\u00e9gative jusqu&rsquo;\u00e0 pr\u00e9sent, emporte en 2022 un Coronaboost de 13,5 points de pourcentage (46,6%-33,1%).<\/strong> La situation s&rsquo;\u00e9claircit et la tendance semble s&rsquo;inverser.<\/p>\n<p>Au niveau des groupes de produits, les \u00e9volutions sont diff\u00e9rentes. Alors que le <strong>segment Bureau<\/strong>, durement touch\u00e9, a perdu <strong>-16,5%<\/strong> de son chiffre d&rsquo;affaires <strong>par rapport au premier semestre 2019<\/strong>, le <strong>segment Alimentation \/ Autres<\/strong> a d\u00e9pass\u00e9 <strong>les ventes 2019 de plus de 148%<\/strong>. <\/p>\n<div class=\"g g-3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nous disposons maintenant du moniteur de la vente \u00e0 distance d\u00e9di\u00e9 au commerce en ligne (GfK, HANDELSVERBAND.swiss, Post) pour la m\u00eame p\u00e9riode et celui-ci r\u00e9v\u00e8le une baisse l\u00e9g\u00e8rement plus faible des ventes en ligne de 6,1% par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente 2021. Le moniteur de la vente \u00e0 distance se base sur 98 entreprises avec un chiffre d&rsquo;affaires cumul\u00e9 2022 (janvier-juin) de CHF 2,64 milliards. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180485","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce en ligne perd 6,1% au premier semestre - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-perd-61-au-premier-semestre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce en ligne perd 6,1% au premier semestre - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Nous disposons maintenant du moniteur de la vente \u00e0 distance d\u00e9di\u00e9 au commerce en ligne (GfK, HANDELSVERBAND.swiss, Post) pour la m\u00eame p\u00e9riode et celui-ci r\u00e9v\u00e8le une baisse l\u00e9g\u00e8rement plus faible des ventes en ligne de 6,1% par rapport \u00e0 l&#039;ann\u00e9e pr\u00e9c\u00e9dente 2021. 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