{"id":180470,"date":"2022-07-28T00:00:00","date_gmt":"2022-07-27T22:00:00","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/changement-de-generation-chez-bus-sport-ag\/"},"modified":"2026-10-28T09:56:35","modified_gmt":"2026-10-28T08:56:35","slug":"changement-de-generation-chez-bus-sport-ag","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/changement-de-generation-chez-bus-sport-ag\/","title":{"rendered":"Changement de g\u00e9n\u00e9ration chez Bus Sport AG"},"content":{"rendered":"<p><span style=\"font-size: 11pt;\"><span style=\"line-height: 150%;\"><span style=\"font-family: Calibri,sans-serif;\">Fond\u00e9e \u00e0 l&rsquo;\u00e9poque des d\u00e9buts du snowboard, la soci\u00e9t\u00e9 <a href=\"http:\/\/www.bussport.ch\">Bus Sport AG<\/a> s&rsquo;est rapidement impos\u00e9e comme un partenaire fiable des magasins sp\u00e9cialis\u00e9s dans les articles de sport en Suisse. En reprenant la distribution en Suisse de la marque allemande de chaussures <a href=\"http:\/\/www.hanwag.com\">Hanwag<\/a> en 2002 et de la marque su\u00e9doise d\u2019articles de Outdoor <a href=\"http:\/\/www.fjallraven.com\">Fj\u00e4llr\u00e4ven<\/a> en 2004, l\u2019entreprise s\u2019est forg\u00e9 une solide position dans le secteur de l\u2019Outdoor. Ce pilier a depuis \u00e9t\u00e9 compl\u00e9t\u00e9 par la marque <a href=\"http:\/\/www.primusequipment.com\/\">Primus<\/a>, qui appartient \u00e0 la m\u00eame soci\u00e9t\u00e9 m\u00e8re, Fenix Outdoor International AG.    <\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 11pt;\"><span style=\"line-height: 150%;\"><span style=\"font-family: Calibri,sans-serif;\">Il y a cinq ans, la soci\u00e9t\u00e9 Bus Sport AG a \u00e9t\u00e9 int\u00e9gr\u00e9e \u00e0 Fenix Outdoor International AG. Dans ce nouveau contexte actionnarial, la direction a \u00e9t\u00e9 confi\u00e9e \u00e0 Alex Gamper, qui travaillait au sein de l&rsquo;entreprise depuis 2000 en tant que commercial itin\u00e9rant, puis en tant que directeur des ventes. Roland Lichtensteiger, qui avait d\u00e9j\u00e0 travaill\u00e9 pour Bus Sport de 1996 \u00e0 2005 et qui a dirig\u00e9 les activit\u00e9s europ\u00e9ennes d\u2019Armada Skis et de Mons Royale entre 2006 et 2018, est de retour depuis l\u2019ann\u00e9e derni\u00e8re au sein de l\u2019entreprise de Werdenberg, o\u00f9 il est responsable de l\u2019organisation et des finances. Ensemble, ils forment la direction. Erich Koch reste au sein de l\u2019entreprise en tant que membre du conseil d\u2019administration.    <\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 11pt;\"><span style=\"line-height: 150%;\"><span style=\"font-family: Calibri,sans-serif;\">Avec les marques <a href=\"http:\/\/www.fjallraven.com\">Fj\u00e4llr\u00e4ven<\/a>, <a href=\"http:\/\/www.hanwag.com\">Hanwag<\/a>, <a href=\"http:\/\/www.primusequipment.com\/\">Primus<\/a>, <a href=\"http:\/\/www.royalrobbins.com\/\">Royal Robbins<\/a>, <a href=\"http:\/\/www.smithoptics.com\/\">Smith<\/a>, <a href=\"http:\/\/www.northwave.com\/de\/\">Northwave<\/a>, <a href=\"http:\/\/www.levelgloves.com\/\">Level<\/a> et <a href=\"http:\/\/www.alpinestars.com\/pages\/mtb\">Alpinestars Cycling<\/a>, Bus Sport propose aujourd\u2019hui, outre le secteur Outdoor, une large gamme d\u2019accessoires destin\u00e9s au cyclisme et aux sports d\u2019hiver, tels que des casques, des lunettes, des gants, des chaussures, des v\u00eatements et des protections.<\/span><\/span><\/span><\/p>\n<p>L\u00e9gende :<br \/>\nTeam Bus Sport AG<br \/>\n<span style=\"font-size: 11pt;\"><span style=\"line-height: 150%;\"><span style=\"font-family: Calibri,sans-serif;\">Debout de gauche \u00e0 droite : Val\u00e9rie Ammann, Donato Graziano, Markus Berger, Jasmin Geisser, Michael Sp\u00f6rri, Daniel Christen<br \/>\nAssis : Roland Lichtensteiger, Alex Gamper, Tamara Felder, Erich Koch, Roli B\u00fcchler, Denise Baumgarner, Alex M\u00fcntener<br \/>\nFabian M\u00fcller manque sur la photo.<\/span><\/span><\/span><br \/>\n<span style=\"font-size: 11pt;\"><span style=\"line-height: 150%;\"><span style=\"font-family: Calibri,sans-serif;\"><a href=\"http:\/\/www.bussport.ch\">www.bussport.ch<\/a> <\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Active depuis 1991, la soci\u00e9t\u00e9 de distribution de Suisse orientale Bus Sport AG a fait ses adieux fin juin \u00e0 ses deux anciens propri\u00e9taires et cofondateurs, Roli B\u00fcchler et Erich Koch, qui ont pris une retraite bien m\u00e9rit\u00e9e apr\u00e8s une trentaine d&rsquo;ann\u00e9es.<\/p>\n","protected":false},"author":2797,"featured_media":180471,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-180470","news","type-news","status-publish","has-post-thumbnail","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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