{"id":180412,"date":"2020-10-30T06:48:52","date_gmt":"2020-10-30T05:48:52","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/etude-gfk-consumer-life-covid-19-consumer-trends\/"},"modified":"2020-10-30T06:48:52","modified_gmt":"2020-10-30T05:48:52","slug":"etude-gfk-consumer-life-covid-19-consumer-trends","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/etude-gfk-consumer-life-covid-19-consumer-trends\/","title":{"rendered":"\u00c9tude GfK Consumer Life Covid-19 Consumer Trends"},"content":{"rendered":"<p><strong>Rapport d&rsquo;Anja Reimer, GfK en annexe<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pand\u00e9mie a modifi\u00e9 notre comportement d&rsquo;achat. La crise Corona semble avoir \u00e9veill\u00e9 la conscience de nombreux consommateurs pour plus de durabilit\u00e9, comme le confirment les r\u00e9sultats de l&rsquo;\u00e9tude GfK Covid-19 Consumer Trends. Ainsi, en mati\u00e8re de comportement d&rsquo;achat, on observe une nette tendance \u00e0 l&rsquo;achat de produits r\u00e9gionaux. Les trois<br \/>\nquarts des personnes interrog\u00e9es craignent que les petites entreprises et les petits commerces ne ferment et veulent d\u00e9lib\u00e9r\u00e9ment les soutenir. Plus de la moiti\u00e9 ont l&rsquo;intention d&rsquo;acheter plus souvent dans de petites entreprises et de s&rsquo;approvisionner aupr\u00e8s de producteurs locaux. Les consid\u00e9rations \u00e9thiques jouent \u00e9galement un r\u00f4le plus important. Les consommateurs suisses se demandent plus souvent d&rsquo;o\u00f9 vient un produit et comment il a \u00e9t\u00e9 fabriqu\u00e9.      <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180412","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude GfK Consumer Life Covid-19 Consumer Trends - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/etude-gfk-consumer-life-covid-19-consumer-trends\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude GfK Consumer Life Covid-19 Consumer Trends - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"La pand\u00e9mie a modifi\u00e9 notre comportement d&#039;achat. 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