{"id":180371,"date":"2019-12-04T15:28:19","date_gmt":"2019-12-04T14:28:19","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/chine-defis-et-opportunites\/"},"modified":"2019-12-04T15:28:19","modified_gmt":"2019-12-04T14:28:19","slug":"chine-defis-et-opportunites","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/chine-defis-et-opportunites\/","title":{"rendered":"Chine - D\u00e9fis et opportunit\u00e9s"},"content":{"rendered":"<p>Le 24 octobre, un s\u00e9minaire sur le th\u00e8me \u00ab\u00a0Chine - d\u00e9fis et opportunit\u00e9s\u00a0\u00bb a \u00e9t\u00e9 organis\u00e9 \u00e0 Berne par BTO Solutions et ISPO Beijing. Trois intervenants passionnants ont donn\u00e9 un aper\u00e7u concis des d\u00e9fis, des opportunit\u00e9s et des tendances du march\u00e9 du sport en Chine.   <br \/>  Matthias Preussel, directeur des ventes Asie-Pacifique chez LOWA Sportschuhe GmbH, a pr\u00e9sent\u00e9 aux participants le march\u00e9 chinois de l&rsquo;outdoor. Elena Jasper, directrice de l&rsquo;exposition ISPO Beijing et ISPO Shanghai, a pr\u00e9sent\u00e9 les chiffres de croissance \u00e9tonnants de l&rsquo;industrie et la plateforme ISPO Beijing. Ensuite, Corinne Schmid de Switzerland Global Enterprise a pr\u00e9sent\u00e9 la possibilit\u00e9 pour les entreprises suisses de participer au stand commun suisse dans le cadre d&rsquo;ISPO Beijing 2019. La solution parfaite pour les entreprises sportives suisses pour entrer sur le march\u00e9 du futur&#8230; avec tr\u00e8s peu d&rsquo;efforts !     <\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_beijing.jpg\" style=\"width: 1080px; height: 1128px;\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Chine est le march\u00e9 du sport du futur et le potentiel pour les marques internationales est \u00e9norme !  <\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180371","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chine - D\u00e9fis et opportunit\u00e9s - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/chine-defis-et-opportunites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chine - D\u00e9fis et opportunit\u00e9s - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"La Chine est le march\u00e9 du sport du futur et le potentiel pour les marques internationales est \u00e9norme !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/chine-defis-et-opportunites\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_beijing.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/\",\"name\":\"Chine - D\u00e9fis et opportunit\u00e9s - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_beijing.jpg\",\"datePublished\":\"2019-12-04T14:28:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_beijing.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_beijing.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chine-defis-et-opportunites\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chine - D\u00e9fis et opportunit\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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