{"id":180285,"date":"2020-10-07T15:40:24","date_gmt":"2020-10-07T13:40:24","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\/"},"modified":"2020-10-07T15:40:24","modified_gmt":"2020-10-07T13:40:24","slug":"le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\/","title":{"rendered":"Le commerce en ligne suisse en hausse de 30% ou plus"},"content":{"rendered":"<p>par Thomas Lang - <a href=\"https:\/\/blog.carpathia.ch\" target=\"_blank\" rel=\"noopener\">carpathia digital business blog<\/a><\/p>\n<p>En raison des vacances, le volume des ventes a chut\u00e9 \u00e0 l&rsquo;indice 124 en juillet et s&rsquo;est d\u00e9j\u00e0 r\u00e9tabli \u00e0 130,5 en ao\u00fbt. <strong>Dans l&rsquo;ensemble, le commerce en ligne suisse a d\u00e9pass\u00e9 de 33,5% les volumes de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente au cours des deux premiers trimestres<\/strong>, et ce avant m\u00eame le d\u00e9marrage du fort 4\u00e8me trimestre avec les affaires de No\u00ebl et les \u00e9v\u00e9nements d&rsquo;achat en ligne Singles Day, Black-Friday et Cyber-Monday.<\/p>\n<h3>Moteurs de croissance pour la maison et l&rsquo;habitat, le sport et l&rsquo;alimentation<\/h3>\n<p>Le segment \u00ab\u00a0Home &amp; Living\u00a0\u00bb continue de se comporter de mani\u00e8re extr\u00eamement forte et se situait encore 71,3% au-dessus de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente en ao\u00fbt. En cumul sur les 8 premiers mois, ce segment a progress\u00e9 de 81,8%. <\/p>\n<p>Le secteur du sport continue \u00e9galement de progresser fortement ; \u00ab\u00a0Loisirs \/ hobby \/ jouets\u00a0\u00bb avec une hausse cumul\u00e9e de 67,9% et \u00ab\u00a0Sport \/ \u00e9quipements sportifs\u00a0\u00bb avec 68,4% de plus que l&rsquo;ann\u00e9e derni\u00e8re \u00e0 la m\u00eame p\u00e9riode, janvier-ao\u00fbt.<\/p>\n<p>Et le secteur \u00ab\u00a0Autres \/ Alimentation\u00a0\u00bb se maintient \u00e0 un niveau \u00e9lev\u00e9 avec une croissance cumul\u00e9e de 55,9%.<\/p>\n<p><a href=\"https:\/\/blog.carpathia.ch\/2020\/04\/29\/onlinehandel-schweiz-plus-30prozent-prognose\/\">Le commerce en ligne suisse devrait donc progresser d&rsquo;au moins 30% cette ann\u00e9e<\/a> - on est d\u00e9sormais tent\u00e9 de revoir ses propres pr\u00e9visions \u00e0 la hausse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le commerce en ligne suisse a pu profiter de l&rsquo;\u00e9lan du \u00ab\u00a0printemps Corona\u00a0\u00bb et a poursuivi sa croissance \u00e0 un niveau \u00e9lev\u00e9 et stable au cours des deux premiers mois du second semestre, comme le montre le moniteur de la vente \u00e0 distance de GfK en collaboration avec la Poste et l&rsquo;Union du commerce (anciennement VSV).<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180285","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce en ligne suisse en hausse de 30% ou plus - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce en ligne suisse en hausse de 30% ou plus - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Le commerce en ligne suisse a pu profiter de l&#039;\u00e9lan du &quot;printemps Corona&quot; et a poursuivi sa croissance \u00e0 un niveau \u00e9lev\u00e9 et stable au cours des deux premiers mois du second semestre, comme le montre le moniteur de la vente \u00e0 distance de GfK en collaboration avec la Poste et l&#039;Union du commerce (anciennement VSV).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\\\/\",\"name\":\"Le commerce en ligne suisse en hausse de 30% ou plus - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2020-10-07T13:40:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/le-commerce-en-ligne-suisse-en-hausse-de-30-ou-plus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le commerce en ligne suisse en hausse de 30% ou plus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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