{"id":180268,"date":"2020-09-14T17:47:32","date_gmt":"2020-09-14T15:47:32","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/enquete-sur-les-commercants-en-ligne-2020\/"},"modified":"2020-09-14T17:47:32","modified_gmt":"2020-09-14T15:47:32","slug":"enquete-sur-les-commercants-en-ligne-2020","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/enquete-sur-les-commercants-en-ligne-2020\/","title":{"rendered":"Enqu\u00eate sur les commer\u00e7ants en ligne 2020"},"content":{"rendered":"<p>par Heidi Kollier, Digital Business Analyst chez Carpathia AG<\/p>\n<h3>Augmentation des commandes gr\u00e2ce \u00e0 la crise de Corona<\/h3>\n<p>La crise de Corona a \u00e9t\u00e9 un v\u00e9ritable coup de pouce pour le commerce \u00e9lectronique suisse. Ainsi, les commandes en ligne de la plupart des groupes de produits ont augment\u00e9 l\u00e9g\u00e8rement ou fortement. Les cat\u00e9gories Jardin et Bricolage ainsi que les ordinateurs et accessoires ont connu une croissance particuli\u00e8rement forte.  <\/p>\n<p>Les commer\u00e7ants en ligne estiment que cette forte croissance des commandes est due \u00e0 la fermeture des magasins stationnaires (lockdown) et \u00e0 la consigne de rester chez soi. Le fait que les clients \u00e9vitent de plus en plus les magasins physiques et qu&rsquo;ils changent leurs habitudes de travail et de loisirs a \u00e9galement jou\u00e9 en faveur des commer\u00e7ants en ligne. <\/p>\n<p><strong><a href=\"https:\/\/blog.carpathia.ch\/2020\/09\/09\/onlinehaendlerbefragung-2020-herausforderungen-learnings-und-zukunftsaussichten-der-corona-krise\/?utm_source=mailpoet&amp;utm_medium=email&amp;utm_campaign=sunday-newsletter\" target=\"_blank\" rel=\"noopener\">vers le rapport de blog.carpathia.ch<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9fis, enseignements et perspectives d&rsquo;avenir de la crise de Corona.<\/p>\n<p>L&rsquo;enqu\u00eate suisse sur les commer\u00e7ants en ligne a \u00e9t\u00e9 r\u00e9alis\u00e9e pour la troisi\u00e8me fois par la ZHAW. L&rsquo;enqu\u00eate repr\u00e9sentative a \u00e9t\u00e9 men\u00e9e aupr\u00e8s de 330 commer\u00e7ants en ligne. <\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180268","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enqu\u00eate sur les commer\u00e7ants en ligne 2020 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/enquete-sur-les-commercants-en-ligne-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enqu\u00eate sur les commer\u00e7ants en ligne 2020 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"D\u00e9fis, enseignements et perspectives d&#039;avenir de la crise de Corona. 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