{"id":180238,"date":"2019-12-04T15:29:58","date_gmt":"2019-12-04T14:29:58","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-boom-dans-le-cadre-du-commerce-allemand\/"},"modified":"2019-12-04T15:29:58","modified_gmt":"2019-12-04T14:29:58","slug":"les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-boom-dans-le-cadre-du-commerce-allemand","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-boom-dans-le-cadre-du-commerce-allemand\/","title":{"rendered":"Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein boom dans le cadre du commerce allemand !"},"content":{"rendered":"<p><span style=\"color: rgb(0, 0, 0); font-family: \"Open Sans\", sans-serif; font-size: 14px;\">Dans le commerce, les programmes de fid\u00e9lisation de la client\u00e8le sont d\u00e9j\u00e0 consid\u00e9r\u00e9s comme ringards et donc comme n&rsquo;\u00e9tant plus assez attrayants pour pouvoir encore se faire une place dans les portemonnaies d\u00e9j\u00e0 bond\u00e9s des clients.<br \/>  Et pourtant la r\u00e9alit\u00e9, dans le commerce de nos voisins allemands, en donne une image totalement diff\u00e9rente : les programmes de fid\u00e9lisation de la client\u00e8le font un v\u00e9ritable tabac ! Les commer\u00e7ants lancent continuellement de nouvelles initiatives sur le march\u00e9 et gagnent toujours de nouveaux participants \u00e0 leur cause. C&rsquo;est d&rsquo;ailleurs ainsi qu&rsquo;ils cr\u00e9ent \u00e0 la fois une grande diversit\u00e9 et une v\u00e9ritable cr\u00e9ativit\u00e9 dans les diff\u00e9rentes branches. C&rsquo;est en tout cas les conclusions qui ressortent de     <\/span><strong style=\"line-height: inherit; color: rgb(0, 0, 0); font-family: \"Open Sans\", sans-serif; font-size: 14px;\">l&rsquo;Etude de march\u00e9 qui comprend un riche \u00e9ventail d&rsquo;une banque de donn\u00e9es du march\u00e9 portant justement sur <\/strong><strong style=\"line-height: inherit; color: rgb(0, 0, 0); font-family: \"Open Sans\", sans-serif; font-size: 14px;\">\u00ab\u00a0<\/strong><strong style=\"line-height: inherit; color: rgb(0, 0, 0); font-family: \"Open Sans\", sans-serif; font-size: 14px;\">Les programmes de fid\u00e9lisation de la client\u00e8le dans le commerce allemand<\/strong><strong style=\"line-height: inherit; color: rgb(0, 0, 0); font-family: \"Open Sans\", sans-serif; font-size: 14px;\">\u00ab\u00a0<\/strong><span style=\"color: rgb(0, 0, 0); font-family: \"Open Sans\", sans-serif; font-size: 14px;\">qui a \u00e9t\u00e9 publi\u00e9e par le commerce en r\u00e9seau avec l&rsquo;apport de la soci\u00e9t\u00e9 Ingenico Marketing Solutions, un des principaux fournisseurs dans le domaine de la fid\u00e9lisation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein boom dans le cadre du commerce allemand !  <\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-180238","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein boom dans le cadre du commerce allemand ! - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-boom-dans-le-cadre-du-commerce-allemand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein boom dans le cadre du commerce allemand ! 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