{"id":180232,"date":"2019-12-04T15:29:52","date_gmt":"2019-12-04T14:29:52","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/chiffres-du-marche-de-loutdoor-2017\/"},"modified":"2019-12-04T15:29:52","modified_gmt":"2019-12-04T14:29:52","slug":"chiffres-du-marche-de-loutdoor-2017","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/chiffres-du-marche-de-loutdoor-2017\/","title":{"rendered":"Chiffres du march\u00e9 de l&rsquo;outdoor 2017"},"content":{"rendered":"<ul>\n<li>47% des marques ont fait \u00e9tat d&rsquo;une croissance sup\u00e9rieure \u00e0 5,1% et 32% d&rsquo;une croissance comprise entre 2,5% et 5%.<\/li>\n<li>Toutes les cat\u00e9gories ont enregistr\u00e9 des hausses, les plus fortes \u00e9tant celles du mat\u00e9riel informatique et de l&rsquo;habillement.<\/li>\n<li>85% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 que la saison d&rsquo;hiver 2017\/18 avait jusqu&rsquo;\u00e0 pr\u00e9sent \u00e9t\u00e9 meilleure que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/li>\n<li>91% s&rsquo;attendent \u00e0 une performance nettement meilleure (47%) ou l\u00e9g\u00e8rement meilleure (44%) en 2018 qu&rsquo;en 2017.<\/li>\n<\/ul>\n<p>  Bien que l&rsquo;enqu\u00eate ne fournisse pas une image compl\u00e8te de l&rsquo;\u00e9volution du march\u00e9 des activit\u00e9s de plein air en 2017 (et ne pr\u00e9sente que des informations sur les ventes), elle indique que le secteur a connu une bonne croissance au cours des 12 derniers mois, renforc\u00e9e par un hiver vigoureux. Interrog\u00e9s sur les moteurs de cette croissance, les r\u00e9pondants ont soulign\u00e9 l&rsquo;augmentation de la participation \u00e0 la randonn\u00e9e, au trail running et \u00e0 l&rsquo;escalade, ainsi que le fait que les citadins sont plus enclins \u00e0 pratiquer des activit\u00e9s de plein air. Les th\u00e8mes du d\u00e9veloppement durable ont \u00e9galement \u00e9t\u00e9 cit\u00e9s comme facteurs d&rsquo;augmentation du chiffre d&rsquo;affaires.  <\/p>\n<p>  En f\u00e9vrier, le projet State of Trade de l&rsquo;EOG, leader du secteur, commencera \u00e0 collecter un ensemble complet de donn\u00e9es pour 2017 aupr\u00e8s de plus de 115 marques pour sept cat\u00e9gories principales et 48 sous-cat\u00e9gories. Les r\u00e9sultats de State of Trade 2017 seront publi\u00e9s \u00e0 l&rsquo;OutDoor en juin. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les membres de l&rsquo;EOG ont re\u00e7u les r\u00e9sultats d&rsquo;une nouvelle enqu\u00eate men\u00e9e aupr\u00e8s de 50 marques membres de l&rsquo;association, qui indiquent que 2017 a \u00e9t\u00e9 une ann\u00e9e de croissance positive pour le march\u00e9 de l&rsquo;outdoor :<\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180232","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiffres du march\u00e9 de l&#039;outdoor 2017 - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/chiffres-du-marche-de-loutdoor-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffres du march\u00e9 de l&#039;outdoor 2017 - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les membres de l&#039;EOG ont re\u00e7u les r\u00e9sultats d&#039;une nouvelle enqu\u00eate men\u00e9e aupr\u00e8s de 50 marques membres de l&#039;association, qui indiquent que 2017 a \u00e9t\u00e9 une ann\u00e9e de croissance positive pour le march\u00e9 de l&#039;outdoor :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/chiffres-du-marche-de-loutdoor-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chiffres-du-marche-de-loutdoor-2017\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chiffres-du-marche-de-loutdoor-2017\\\/\",\"name\":\"Chiffres du march\u00e9 de l'outdoor 2017 - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2019-12-04T14:29:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chiffres-du-marche-de-loutdoor-2017\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chiffres-du-marche-de-loutdoor-2017\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/chiffres-du-marche-de-loutdoor-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chiffres du march\u00e9 de l&rsquo;outdoor 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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