{"id":180228,"date":"2019-12-04T15:29:51","date_gmt":"2019-12-04T14:29:51","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/adidas-ce-que-signifie-la-numerisation-pour-le-commerce-de-detail\/"},"modified":"2019-12-04T15:29:51","modified_gmt":"2019-12-04T14:29:51","slug":"adidas-ce-que-signifie-la-numerisation-pour-le-commerce-de-detail","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/adidas-ce-que-signifie-la-numerisation-pour-le-commerce-de-detail\/","title":{"rendered":"Adidas : ce que signifie la num\u00e9risation pour le commerce de d\u00e9tail"},"content":{"rendered":"<p>Le th\u00e8me de la num\u00e9risation occupe une place de plus en plus importante et Adidas veut \u00e9galement \u00eatre le num\u00e9ro 1 dans ce domaine.<\/p>\n<p>Pourquoi il n&rsquo;y aura bient\u00f4t plus de showrooms, comment la r\u00e9alit\u00e9 virtuelle est utilis\u00e9e en B2B, quel est le r\u00f4le du commerce de d\u00e9tail et quels sont les commer\u00e7ants confront\u00e9s \u00e0 des d\u00e9fis existentiels dans le cadre de la num\u00e9risation - c&rsquo;est ce qu&rsquo;explique le directeur des ventes d&rsquo;Adidas, Roland Auschel, dans cette interview.<\/p>\n<p><a href=\"https:\/\/www.ispo.com\/unternehmen\/adidas-so-sieht-die-zukunft-des-einzelhandels-aus\">https:\/\/www.ispo.com\/unternehmen\/adidas-so-sieht-die-zukunft-des-einzelhandels-aus<\/a><\/p>\n<p><img decoding=\"async\" alt=\"num\u00e9risation.jpg\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/digitalisierung-1.jpg\" style=\"width:1200px;height:533px;\"><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quel est l&rsquo;avenir du sport business et de la vente de sport ? Quelles sont les exigences futures de l&rsquo;industrie des articles de sport et des magasins de sport ?   <\/p>\n","protected":false},"author":2546,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-180228","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas : ce que signifie la num\u00e9risation pour le commerce de d\u00e9tail - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/adidas-ce-que-signifie-la-numerisation-pour-le-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas : ce que signifie la num\u00e9risation pour le commerce de d\u00e9tail - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Quel est l&#039;avenir du sport business et de la vente de sport ? 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