{"id":180194,"date":"2020-08-18T13:18:22","date_gmt":"2020-08-18T11:18:22","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/la-marque-de-sport-uyn-bouscule-le-business-des-sneakers\/"},"modified":"2020-08-18T13:18:22","modified_gmt":"2020-08-18T11:18:22","slug":"la-marque-de-sport-uyn-bouscule-le-business-des-sneakers","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/la-marque-de-sport-uyn-bouscule-le-business-des-sneakers\/","title":{"rendered":"La marque de sport UYN bouscule le business des sneakers"},"content":{"rendered":"<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">UYN - Unleash Your Nature - a modernis\u00e9 l&rsquo;industrie des sous-v\u00eatements fonctionnels et des v\u00eatements de sport. Aujourd&rsquo;hui, la marque en plein essor conquiert \u00e9galement le march\u00e9 de la chaussure. L&rsquo;entreprise pr\u00e9sente sa premi\u00e8re gamme de baskets casual. Les mod\u00e8les sont disponibles d\u00e8s \u00e0 pr\u00e9sent dans une s\u00e9lection de magasins en Suisse et en ligne. Les mod\u00e8les hommes et femmes sont exclusivement fabriqu\u00e9s en Italie et refl\u00e8tent l&rsquo;esprit pionnier d&rsquo;UYN, qui enregistre les derni\u00e8res tendances en mati\u00e8re de confort quotidien et de durabilit\u00e9.    <\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><b><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">Loco Escrito en tant qu&rsquo;ambassadeur<\/span><\/span><\/b><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">Loco Escrito, l&rsquo;un des artistes suisses les plus c\u00e9l\u00e8bres, fait la promotion de la marque UYN. Le chanteur de latin suisse a \u00e9t\u00e9 s\u00e9duit d\u00e8s le d\u00e9but par le design et le confort des baskets : \u00ab\u00a0J&rsquo;aime l&rsquo;esprit d&rsquo;innovation d&rsquo;UYN. Les chaussures ne sont pas seulement \u00e9l\u00e9gantes, elles sont aussi confortables et souples comme des chaussettes, m\u00eame apr\u00e8s avoir \u00e9t\u00e9 port\u00e9es longtemps\u00a0\u00bb. Avec deux Swiss Music Awards \u00ab\u00a0Best Hit\u00a0\u00bb ainsi que le MTV EMA \u00ab\u00a0Best Swiss Act 2019\u00a0\u00bb, Loco Escrito compte parmi les artistes suisses les plus c\u00e9l\u00e8bres du moment. Cette dream team va bouleverser le march\u00e9 de la chaussure.  <\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><b><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">Flexible, stable et durable<\/span><\/span><\/b><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">Lors du d\u00e9veloppement de sa collection, UYN avait une priorit\u00e9 : offrir plus de libert\u00e9 aux pieds. Le secret r\u00e9side dans la structure complexe de la chaussure, un tricot 3D \u00e0 deux couches d\u00e9riv\u00e9 du concept de chaussettes. La couche int\u00e9rieure est compos\u00e9e de pure laine m\u00e9rinos. Le r\u00e9sultat est une chaussure qui se comporte comme une seconde peau, ultral\u00e9g\u00e8re et respirante. UYN n&rsquo;est pas seulement un fervent d\u00e9fenseur du d\u00e9veloppement durable et de la protection de l&rsquo;environnement, mais associe \u00e9galement cette philosophie au bien-\u00eatre personnel du porteur de la chaussure. Seules des mati\u00e8res premi\u00e8res soigneusement s\u00e9lectionn\u00e9es sont utilis\u00e9es pour la fabrication des chaussures. Enfin, les mat\u00e9riaux issus de la canne \u00e0 sucre contribuent \u00e0 rendre la semelle int\u00e9rieure encore plus l\u00e9g\u00e8re et performante.      <\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><b><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">Prim\u00e9<\/span><\/span><\/b><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">La collection compl\u00e8te a \u00e9t\u00e9 pr\u00e9sent\u00e9e d\u00e9but 2020 aux principaux distributeurs du secteur de la chaussure et du sport. Les baskets ont d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9compens\u00e9es au niveau international, notamment par le prestigieux ISPO Award 2020 pour l&rsquo;innovation et le German Innovation Award 2020 pour une \u00ab\u00a0chaussure totalement innovante, hautement fonctionnelle et surtout parfaitement adapt\u00e9e, qui promet un confort in\u00e9gal\u00e9\u00a0\u00bb. <\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:\"Times New Roman\",serif\"><span style=\"font-size:11.0pt\"><span style=\"font-family:\"Calibri\",sans-serif\">Plus d&rsquo;informations sur <a href=\"http:\/\/www.fuchs-movesa.ch\"><span style=\"text-decoration:none\"><span style=\"text-underline:none\">www.fuchs-movesa.ch<\/span><\/span><\/a> et  <a href=\"https:\/\/www.uynsports.com\/de_ch\/shop\/?gclid=EAIaIQobChMI1tfv-5GY6wIVkqkYCh2p7gL6EAAYASAAEgKuvPD_BwE\"><span style=\"text-decoration:none\"><span style=\"text-underline:none\">www.uynsports.com<\/span><\/span><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de sport UYN bouscule le business des sneakers. Les nouveaux mod\u00e8les de chaussures avec un tricot 3D en laine m\u00e9rinos et des mat\u00e9riaux \u00e9cologiques issus de la canne \u00e0 sucre procurent une nouvelle sensation de libert\u00e9 au pied. Loco Escrito, la star montante de la sc\u00e8ne musicale suisse, fait la promotion de la marque UYN.  <\/p>\n","protected":false},"author":2280,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180194","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de sport UYN bouscule le business des sneakers - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/la-marque-de-sport-uyn-bouscule-le-business-des-sneakers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque de sport UYN bouscule le business des sneakers - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"La marque de sport UYN bouscule le business des sneakers. 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