{"id":180058,"date":"2019-12-04T15:25:27","date_gmt":"2019-12-04T14:25:27","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/pour-stoeckli-la-ligne-est-claire\/"},"modified":"2026-10-28T16:09:41","modified_gmt":"2026-10-28T15:09:41","slug":"pour-stoeckli-la-ligne-est-claire","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/pour-stoeckli-la-ligne-est-claire\/","title":{"rendered":"Pour St\u00f6ckli, la ligne est claire"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/03_stoeckli_rebranding_oeriginal_web_1019.jpg\" style=\"width: 900px; height: 564px;\"><\/p>\n<p>Avec la collection 2019\/20, le fabricant suisse de skis St\u00f6ckli se pr\u00e9sente lui-m\u00eame sous un nouveau jour - de la marque verbale et figurative \u00e0 l&rsquo;identit\u00e9 visuelle globale. L&rsquo;\u00e9l\u00e9ment central est le logo dynamique aux lignes pr\u00e9cises. La nouvelle marque figurative s&rsquo;y ajoute : le S entrelac\u00e9 symbolise le skieur St\u00f6ckli en position accroupie. Cet \u00e9l\u00e9ment visuel v\u00e9hiculera les valeurs de l&rsquo;entreprise, principalement dans le design textile.   <\/p>\n<p>C\u2019est l\u2019agence Oeriginal Marke &#038; Kommunikation, situ\u00e9e \u00e0 Zumikon, qui est \u00e0 l\u2019origine de cette nouvelle identit\u00e9 visuelle. Elle a con\u00e7u \u00e0 la main le logotype et le symbole graphique. \u00ab Notre ambition est l\u2019unicit\u00e9 \u00bb, explique Peter Oehjne, propri\u00e9taire et directeur cr\u00e9atif chez Oeriginal. \u00ab Celle-ci na\u00eet lorsque nous mettons clairement en \u00e9vidence les caract\u00e9ristiques distinctives et que nous les visualisons avec pr\u00e9cision. \u00bb Pour y parvenir, l\u2019agence accompagne le client tout au long du processus de d\u00e9veloppement en lui apportant des conseils strat\u00e9giques. Cela se traduit par une grande fiabilit\u00e9 et des concepts de design avant-gardistes auxquels les clients peuvent s\u2019identifier. \u00ab Avant toute chose, je tiens \u00e0 comprendre le client, l\u2019entreprise et la Branche. Pour cela, j\u2019\u00e9coute beaucoup et j\u2019analyse. C\u2019est sur la base de ces constatations que la solution se dessine ensuite \u00e9tape par \u00e9tape \u2013 souvent comme une quintessence logique. \u00bb     <\/p>\n<div class=\"media_embed\" height=\"315px\" width=\"560px\"> <iframe allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315px\" src=\"https:\/\/www.youtube.com\/embed\/0ZkpaUBU7K4\" width=\"560px\"><\/iframe><\/div>\n<p>La passion pour l&rsquo;artisanat et le ski n&rsquo;est pas seulement visible dans la nouvelle pr\u00e9sentation de St\u00f6ckli, mais aussi chez Oehjne. Ce Su\u00e9dois d&rsquo;origine suisse est un connaisseur de longue date du cirque du ski. Il a apport\u00e9 au projet son vaste savoir-faire, des \u00e9v\u00e9nements de la Coupe du monde au point de vue des clients skieurs amateurs. Le r\u00e9sultat est un redesign progressif qui refl\u00e8te les valeurs de la marque traditionnelle suisse.   <\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/01_stoeckli_rebranding_oeriginal_web_1019.jpg\" style=\"width: 900px; height: 564px;\"><\/p>\n<div style=\"page-break-after: always\"><span style=\"display: none;\"> <\/span><\/div>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/02_stoeckli_rebranding_oeriginal_web_1019.jpg\" style=\"width: 900px; height: 564px;\"><\/p>\n<div style=\"page-break-after: always\"><span style=\"display: none;\"> <\/span><\/div>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/04_stoeckli_rebranding_oeriginal_web_1019.jpg\" style=\"width: 900px; height: 564px;\"><\/p>\n<div style=\"page-break-after: always\"><span style=\"display: none;\"> <\/span><\/div>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/05_stoeckli_rebranding_oeriginal_web_1019_1.jpg\" style=\"width: 900px; height: 564px;\"><\/p>\n<div style=\"page-break-after: always\"><span style=\"display: none;\"> <\/span><\/div>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/06_stoeckli_rebranding_oeriginal_web_1019.jpg\" style=\"width: 900px; height: 564px;\"><\/p>\n<div style=\"page-break-after: always\"><span style=\"display: none;\"> <\/span><\/div>\n<p> <strong>Marque et communication Oeriginal<\/strong><br \/><strong>Propri\u00e9taire Peter Oehjne<br \/> Grundstrasse 11, CH-8126 Zumikon, +41(0)78 693 80 32<br \/><a href=\"mailto:hello@oeriginal.ch\">hello@oeriginal.ch,<\/a> <a href=\"https:\/\/newsletter.web.somedia.ch\/t\/i-l-phuula-wiynvv-j\/\">www.oeriginal.ch<\/a><\/strong>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;agence Oeriginal Marke &#038; Kommunikation de Zumikon a d\u00e9velopp\u00e9 le rebranding progressif de la marque de ski suisse.<\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-180058","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pour St\u00f6ckli, la ligne est claire - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/pour-stoeckli-la-ligne-est-claire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pour St\u00f6ckli, la ligne est claire - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"L&#039;agence Oeriginal Marke &amp; 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