{"id":179895,"date":"2019-12-04T15:30:01","date_gmt":"2019-12-04T14:30:01","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\/"},"modified":"2019-12-04T15:30:01","modified_gmt":"2019-12-04T14:30:01","slug":"les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\/","title":{"rendered":"Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein essor"},"content":{"rendered":"<p>Mais la r\u00e9alit\u00e9 du commerce allemand est tout autre : Les programmes de fid\u00e9lisation de la client\u00e8le ont le vent en poupe ! Les distributeurs lancent sans cesse de nouvelles initiatives sur le march\u00e9 et recrutent des participants, cr\u00e9ant ainsi de la diversit\u00e9 et de la cr\u00e9ativit\u00e9 dans les secteurs. C&rsquo;est l&rsquo;un des nombreux r\u00e9sultats de l&rsquo;<strong>\u00e9tude de march\u00e9<\/strong> compl\u00e8te <strong>avec une base de donn\u00e9es de march\u00e9 d\u00e9taill\u00e9e sur les \u00ab\u00a0Programmes de fid\u00e9lisation de la client\u00e8le dans le commerce allemand\u00a0\u00bb,<\/strong> lanc\u00e9e par netzwerk-handel avec la collaboration d&rsquo;Ingenico Marketing Solutions, l&rsquo;un des principaux fournisseurs de solutions de fid\u00e9lisation.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les programmes de fid\u00e9lisation de la client\u00e8le dans le secteur de la distribution ont d\u00e9j\u00e0 \u00e9t\u00e9 qualifi\u00e9s de mod\u00e8les d\u00e9pass\u00e9s et consid\u00e9r\u00e9s comme n&rsquo;\u00e9tant plus suffisamment attrayants pour trouver encore une place dans les portefeuilles encombr\u00e9s des clients.<\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"class_list":["post-179895","news","type-news","status-publish","hentry","category-secteur-et-vente-au-detail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein essor - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein essor - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les programmes de fid\u00e9lisation de la client\u00e8le dans le secteur de la distribution ont d\u00e9j\u00e0 \u00e9t\u00e9 qualifi\u00e9s de mod\u00e8les d\u00e9pass\u00e9s et consid\u00e9r\u00e9s comme n&#039;\u00e9tant plus suffisamment attrayants pour trouver encore une place dans les portefeuilles encombr\u00e9s des clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\\\/\",\"name\":\"Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein essor - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"datePublished\":\"2019-12-04T14:30:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/les-programmes-de-fidelisation-de-la-clientele-sont-en-plein-essor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les programmes de fid\u00e9lisation de la client\u00e8le sont en plein essor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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