{"id":179830,"date":"2019-12-04T15:29:36","date_gmt":"2019-12-04T14:29:36","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\/"},"modified":"2019-12-04T15:29:36","modified_gmt":"2019-12-04T14:29:36","slug":"comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\/","title":{"rendered":"Comment l&rsquo;industrie des articles de sport touche la g\u00e9n\u00e9ration des m\u00e9dias sociaux"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/large_sportartikelindustrie_scocial_media.jpg\" style=\"width: 180px; height: 180px;\"><\/p>\n<p>ISPO.com en donne un aper\u00e7u en onze th\u00e8ses.<br \/>  Les millenials sont n\u00e9s entre 1980 et 2000, ce qui en fait la premi\u00e8re g\u00e9n\u00e9ration \u00e0 avoir \u00e9t\u00e9 socialis\u00e9e avec Internet. Cela explique pourquoi elle se distingue des groupes cibles plus \u00e2g\u00e9s. Internet et surtout les m\u00e9dias sociaux ont jou\u00e9 un r\u00f4le d\u00e9terminant dans l&rsquo;attitude et le comportement des Millenials.    <br \/>  ISPO.com caract\u00e9rise le groupe cible en onze th\u00e8ses et montre comment l&rsquo;industrie des articles de sport peut harmoniser ses strat\u00e9gies. Les principaux d\u00e9fis se situent au niveau de la communication et de l&rsquo;affinit\u00e9 avec les tendances. <br \/><a href=\"https:\/\/www.ispo.com\/maerkte\/wie-die-sportartikelindustrie-die-generation-social-media-erreicht\">Ce que les millenials attendent des marques de sport<\/a><\/p>\n<p style=\"margin-right: 0cm; margin-left: 0cm; font-family: &quot;Times New Roman&quot;;\"><b><u><span style=\"font-family: Gilroy; color: rgb(84, 84, 84);\"><\/p>\n<p><\/span><\/u><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les millenials sont diff\u00e9rents des g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. Si l&rsquo;industrie des articles de sport veut atteindre les millenials, elle doit encore mieux les comprendre et d\u00e9velopper de nouvelles strat\u00e9gies de communication. <\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[126],"class_list":["post-179830","news","type-news","status-publish","hentry","category-marques-produits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment l&#039;industrie des articles de sport touche la g\u00e9n\u00e9ration des m\u00e9dias sociaux - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l&#039;industrie des articles de sport touche la g\u00e9n\u00e9ration des m\u00e9dias sociaux - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Les millenials sont diff\u00e9rents des g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. Si l&#039;industrie des articles de sport veut atteindre les millenials, elle doit encore mieux les comprendre et d\u00e9velopper de nouvelles strat\u00e9gies de communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/large_sportartikelindustrie_scocial_media.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/\",\"name\":\"Comment l'industrie des articles de sport touche la g\u00e9n\u00e9ration des m\u00e9dias sociaux - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/large_sportartikelindustrie_scocial_media.jpg\",\"datePublished\":\"2019-12-04T14:29:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/large_sportartikelindustrie_scocial_media.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/large_sportartikelindustrie_scocial_media.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/comment-lindustrie-des-articles-de-sport-touche-la-generation-des-medias-sociaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment l&rsquo;industrie des articles de sport touche la g\u00e9n\u00e9ration des m\u00e9dias sociaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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