{"id":179711,"date":"2019-12-04T15:27:01","date_gmt":"2019-12-04T14:27:01","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/sommet-ispo-digitize\/"},"modified":"2019-12-04T15:27:01","modified_gmt":"2019-12-04T14:27:01","slug":"sommet-ispo-digitize","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/","title":{"rendered":"Sommet ISPO Digitize"},"content":{"rendered":"

La num\u00e9risation offre aux magasins de sport et \u00e0 l’industrie des articles de sport un large \u00e9ventail de potentiels et de nouvelles possibilit\u00e9s. Dans ce contexte, les comp\u00e9tences num\u00e9riques deviennent de plus en plus importantes pour rester comp\u00e9titif \u00e0 l’avenir. Christoph Rapp, chef de projet de l’ISPO Digitize Summit : \u00ab\u00a0Comprendre la num\u00e9risation, identifier les opportunit\u00e9s et obtenir des solutions - c’est ce que nous proposons aux participants de mani\u00e8re concentr\u00e9e sur deux jours et les pr\u00e9parons au changement num\u00e9rique\u00a0\u00bb. Des formats adapt\u00e9s aux diff\u00e9rentes exigences des visiteurs sont \u00e0 chaque fois au programme : Dans le cadre de conf\u00e9rences, des intervenants et des pionniers du secteur num\u00e9rique donneront un aper\u00e7u des visions et des tendances, tandis que des experts montreront, \u00e0 l’aide d’\u00e9tudes de cas, comment la num\u00e9risation peut \u00eatre mise en \u0153uvre dans la pratique. En outre, les participants pourront acqu\u00e9rir une pr\u00e9cieuse exp\u00e9rience pratique dans le cadre d’ateliers. Dans l’Experience Area, des fournisseurs fourniront des informations sur les services et solutions num\u00e9riques actuels. <\/p>\n

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Points forts <\/span><\/h3>\n
L’un des points forts est le programme de conf\u00e9rences de haut niveau. Parmi les intervenants de 2019, on compte notamment des repr\u00e9sentants d’Accenture Strategy, de tradebyte Software et de Wirecard. Carsten Keller, vice-pr\u00e9sident Direct-to-Consumer chez Zalando SE, est responsable de l’int\u00e9gration du commerce en magasin dans la plateforme Zalando. Au cours de sa pr\u00e9sentation - et d’un atelier pratique qui suivra - il mettra en lumi\u00e8re la possibilit\u00e9 pour les commer\u00e7ants stationnaires de g\u00e9n\u00e9rer des revenus directement avec les clients de Zalando, sans avoir \u00e0 mettre en place une infrastructure num\u00e9rique. Susanne Franz, directrice mondiale de la communication marketing chez SEAT, apportera un \u00e9clairage ext\u00e9rieur \u00e0 l’industrie du sport. Elle donnera un aper\u00e7u de la mani\u00e8re dont le groupe automobile fait face \u00e0 la complexit\u00e9 et \u00e0 la vitesse croissantes dues \u00e0 la transformation num\u00e9rique. D’autres partenaires apporteront leur savoir-faire et leurs connaissances sous forme de conf\u00e9rences, d’ateliers et d’\u00e9changes pratiques : Color Digital, ECD, MobiMedia, Outdooractive, Redpoint Solutions, shopware et The Walt Disney Company. <\/div>\n<\/p><\/div>\n
\n

\u00c0 propos d’ISPO Digitize<\/span><\/h3>\n
Avec le format ISPO Digitize, ISPO prolonge sa strat\u00e9gie num\u00e9rique dans le monde hors ligne et soutient les magasins de sport et l’industrie du sport dans leur marche vers un avenir num\u00e9rique et comp\u00e9titif. Le Sommet ISPO Digitize est la conf\u00e9rence num\u00e9rique pour l’industrie du sport qui se tient chaque ann\u00e9e \u00e0 l’ICM - Centre international des congr\u00e8s. De plus, le format ISPO Digitize est int\u00e9gr\u00e9 aux plateformes et salons existants tels que ISPO Munich, ISPO Beijing et ISPO Shanghai. Les personnes int\u00e9ress\u00e9es trouveront des informations et des aper\u00e7us mis \u00e0 jour quotidiennement sur ispo.com<\/a>.
De plus amples informations et des contenus actualis\u00e9s sur le programme du Sommet sont disponibles en ligne<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une premi\u00e8re \u00e9dition r\u00e9ussie en juin 2018, l’ISPO Digitize Summit se tiendra pour la deuxi\u00e8me fois \u00e0 Munich les 3 et 4 juillet 2019. <\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-179711","news","type-news","status-publish","hentry","category-evenements"],"yoast_head":"\nSommet ISPO Digitize - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sommet ISPO Digitize - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une premi\u00e8re \u00e9dition r\u00e9ussie en juin 2018, l'ISPO Digitize Summit se tiendra pour la deuxi\u00e8me fois \u00e0 Munich les 3 et 4 juillet 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_digitize_summit.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/\",\"name\":\"Sommet ISPO Digitize - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_digitize_summit.jpg\",\"datePublished\":\"2019-12-04T14:27:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_digitize_summit.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_digitize_summit.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sommet ISPO Digitize\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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