{"id":179711,"date":"2019-12-04T15:27:01","date_gmt":"2019-12-04T14:27:01","guid":{"rendered":"https:\/\/sportbiz.ch\/news\/sommet-ispo-digitize\/"},"modified":"2026-10-28T14:37:27","modified_gmt":"2026-10-28T13:37:27","slug":"sommet-ispo-digitize","status":"publish","type":"news","link":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/","title":{"rendered":"ISPO Digitize Summit"},"content":{"rendered":"

La num\u00e9risation offre au commerce sp\u00e9cialis\u00e9 d\u2019articles de sport et \u00e0 l\u2019industrie des articles de sport un large \u00e9ventail de potentiels et de nouvelles opportunit\u00e9s. Les comp\u00e9tences num\u00e9riques rev\u00eatent ainsi une importance croissante pour rester comp\u00e9titifs \u00e0 l\u2019avenir. Christoph Rapp, chef de projet de l\u2019ISPO Digitize Summit : \u00ab Comprendre la num\u00e9risation, identifier les opportunit\u00e9s et trouver des solutions : voil\u00e0 ce que nous proposons aux participants en deux journ\u00e9es intensives, afin de les pr\u00e9parer au virage num\u00e9rique. \u00bb Le programme propose des formats adapt\u00e9s aux diff\u00e9rentes attentes des visiteurs : lors de conf\u00e9rences, des intervenants et des pionniers du secteur num\u00e9rique pr\u00e9senteront leurs perspectives et les grandes tendances, tandis que des experts illustreront, \u00e0 l\u2019aide d\u2019\u00e9tudes de cas, comment la num\u00e9risation peut \u00eatre mise en \u0153uvre dans la pratique. De plus, les participants pourront acqu\u00e9rir une pr\u00e9cieuse exp\u00e9rience pratique lors d\u2019ateliers. Dans l\u2019\u00ab Experience Area \u00bb, les prestataires fourniront des informations sur les services et solutions num\u00e9riques actuels. <\/p>\n

\"\" <\/p>\n

\n
\n

Points forts <\/span><\/h3>\n
L’un des points forts est le programme de conf\u00e9rences de haut niveau. Parmi les intervenants de 2019, on compte notamment des repr\u00e9sentants d’Accenture Strategy, de tradebyte Software et de Wirecard. Carsten Keller, vice-pr\u00e9sident Direct-to-Consumer chez Zalando SE, est responsable de l’int\u00e9gration du commerce en magasin dans la plateforme Zalando. Au cours de sa pr\u00e9sentation - et d’un atelier pratique qui suivra - il mettra en lumi\u00e8re la possibilit\u00e9 pour les commer\u00e7ants stationnaires de g\u00e9n\u00e9rer des revenus directement avec les clients de Zalando, sans avoir \u00e0 mettre en place une infrastructure num\u00e9rique. Susanne Franz, directrice mondiale de la communication marketing chez SEAT, apportera un \u00e9clairage ext\u00e9rieur \u00e0 l’industrie du sport. Elle donnera un aper\u00e7u de la mani\u00e8re dont le groupe automobile fait face \u00e0 la complexit\u00e9 et \u00e0 la vitesse croissantes dues \u00e0 la transformation num\u00e9rique. D’autres partenaires apporteront leur savoir-faire et leurs connaissances sous forme de conf\u00e9rences, d’ateliers et d’\u00e9changes pratiques : Color Digital, ECD, MobiMedia, Outdooractive, Redpoint Solutions, shopware et The Walt Disney Company. <\/div>\n<\/p><\/div>\n
\n

\u00c0 propos d’ISPO Digitize<\/span><\/h3>\n
Avec le format ISPO Digitize, ISPO \u00e9tend sa strat\u00e9gie num\u00e9rique au monde hors ligne et accompagne le commerce sp\u00e9cialis\u00e9 d\u2019articles de sport ainsi que l’industrie du sport sur la voie d’un avenir num\u00e9rique et comp\u00e9titif. L\u2019ISPO Digitize Summit est la conf\u00e9rence num\u00e9rique d\u00e9di\u00e9e au secteur du sport, qui se tient chaque ann\u00e9e \u00e0 l\u2019ICM \u2013 Internationales Congress Center. De plus, le format ISPO Digitize est int\u00e9gr\u00e9 aux plateformes et salons existants tels que l\u2019ISPO Munich, l\u2019ISPO P\u00e9kin et l\u2019ISPO Shanghai. Sur ispo.com<\/a>, les personnes int\u00e9ress\u00e9es peuvent consulter quotidiennement des informations et des analyses actualis\u00e9es.
Vous trouverez en ligne<\/a> de plus amples informations ainsi que des contenus actualis\u00e9s sur le programme du sommet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une premi\u00e8re \u00e9dition couronn\u00e9e de succ\u00e8s en juin 2018, l’ISPO Digitize Summit se tiendra pour la deuxi\u00e8me fois \u00e0 Munich les 3 et 4 juillet 2019. <\/p>\n","protected":false},"author":2545,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"class_list":["post-179711","news","type-news","status-publish","hentry","category-evenements"],"yoast_head":"\nISPO Digitize Summit - sportbiz by ASMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISPO Digitize Summit - sportbiz by ASMAS\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une premi\u00e8re \u00e9dition couronn\u00e9e de succ\u00e8s en juin 2018, l'ISPO Digitize Summit se tiendra pour la deuxi\u00e8me fois \u00e0 Munich les 3 et 4 juillet 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/\" \/>\n<meta property=\"og:site_name\" content=\"sportbiz by ASMAS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T13:37:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_digitize_summit.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/\",\"name\":\"ISPO Digitize Summit - sportbiz by ASMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_digitize_summit.jpg\",\"datePublished\":\"2019-12-04T14:27:01+00:00\",\"dateModified\":\"2026-10-28T13:37:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_digitize_summit.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ispo_digitize_summit.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/sommet-ispo-digitize\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ISPO Digitize Summit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"sportbiz.ch \u2013 Die Schweizer Branchenplattform von ASMAS Sportfachhandel Schweiz. Aktuelle News, Aus- und Weiterbildung, Branchenevents, Jobs und digitaler Markenindex.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#organization\",\"name\":\"ASMAS Sportfachhandel Schweiz\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/sportbiz_Logo_72dpi.jpg\",\"width\":520,\"height\":204,\"caption\":\"ASMAS Sportfachhandel Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sportbizbyasmas\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sportbizbyasmas\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sportbiz.ch_by_asmas\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_WL3nmvFlpl_sUNQofksqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ISPO Digitize Summit - sportbiz by ASMAS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/","og_locale":"fr_FR","og_type":"article","og_title":"ISPO Digitize Summit - sportbiz by ASMAS","og_description":"Apr\u00e8s une premi\u00e8re \u00e9dition couronn\u00e9e de succ\u00e8s en juin 2018, l'ISPO Digitize Summit se tiendra pour la deuxi\u00e8me fois \u00e0 Munich les 3 et 4 juillet 2019.","og_url":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/","og_site_name":"sportbiz by ASMAS","article_publisher":"https:\/\/www.facebook.com\/sportbizbyasmas","article_modified_time":"2026-10-28T13:37:27+00:00","og_image":[{"url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_digitize_summit.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/","url":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/","name":"ISPO Digitize Summit - sportbiz by ASMAS","isPartOf":{"@id":"https:\/\/sportbiz.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/#primaryimage"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/#primaryimage"},"thumbnailUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_digitize_summit.jpg","datePublished":"2019-12-04T14:27:01+00:00","dateModified":"2026-10-28T13:37:27+00:00","breadcrumb":{"@id":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/#primaryimage","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_digitize_summit.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2019\/12\/ispo_digitize_summit.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/sportbiz.ch\/fr\/news\/sommet-ispo-digitize\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportbiz.ch\/fr\/page-daccueil\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sportbiz.ch\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"ISPO Digitize Summit"}]},{"@type":"WebSite","@id":"https:\/\/sportbiz.ch\/fr\/#website","url":"https:\/\/sportbiz.ch\/fr\/","name":"Sportbiz","description":"sportbiz.ch \u2013 Die Schweizer Branchenplattform von ASMAS Sportfachhandel Schweiz. Aktuelle News, Aus- und Weiterbildung, Branchenevents, Jobs und digitaler Markenindex.","publisher":{"@id":"https:\/\/sportbiz.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportbiz.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sportbiz.ch\/fr\/#organization","name":"ASMAS Sportfachhandel Schweiz","url":"https:\/\/sportbiz.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","contentUrl":"https:\/\/sportbiz.ch\/wp-content\/uploads\/2023\/02\/sportbiz_Logo_72dpi.jpg","width":520,"height":204,"caption":"ASMAS Sportfachhandel Schweiz"},"image":{"@id":"https:\/\/sportbiz.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sportbizbyasmas","https:\/\/www.linkedin.com\/company\/sportbizbyasmas\/","https:\/\/www.instagram.com\/sportbiz.ch_by_asmas\/","https:\/\/www.youtube.com\/channel\/UC_WL3nmvFlpl_sUNQofksqQ"]}]}},"_links":{"self":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/179711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/users\/2545"}],"version-history":[{"count":2,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/179711\/revisions"}],"predecessor-version":[{"id":198613,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/news\/179711\/revisions\/198613"}],"wp:attachment":[{"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/media?parent=179711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportbiz.ch\/fr\/wp-json\/wp\/v2\/categories?post=179711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}