{"id":189061,"date":"2026-05-26T14:52:25","date_gmt":"2026-05-26T12:52:25","guid":{"rendered":"https:\/\/sportbiz.ch\/events\/webinaire-de-la-retail-academy-planification-du-contenu\/"},"modified":"2026-05-26T14:52:25","modified_gmt":"2026-05-26T12:52:25","slug":"webinaire-de-la-retail-academy-planification-du-contenu","status":"publish","type":"events","link":"https:\/\/sportbiz.ch\/fr\/events\/webinaire-de-la-retail-academy-planification-du-contenu\/","title":{"rendered":"Webinaire de la Retail Academy&nbsp;: Planification du contenu"},"content":{"rendered":"<p>Ce webinaire aborde les fondamentaux d&rsquo;une strat\u00e9gie de contenu efficace pour les r\u00e9seaux sociaux. Vous apprendrez \u00e0 d\u00e9finir vos objectifs, vos sujets et vos priorit\u00e9s, ainsi qu&rsquo;\u00e0 cr\u00e9er des piliers de contenu qui structurent votre strat\u00e9gie. Nous vous montrerons comment adapter votre contenu aux diff\u00e9rentes plateformes, comment \u00e9laborer un calendrier \u00e9ditorial et quels aspects organisationnels prendre en compte. Enfin, nous verrons comment mesurer la qualit\u00e9 et \u00e9valuer efficacement le succ\u00e8s de vos actions.   <\/p>\n<p><strong>Vous trouverez tous les d\u00e9tails concernant ce webinaire et l&rsquo;inscription directement sur le site de la Retail Academy&nbsp;:<\/strong><br \/>\n Remarque : Ce webinaire est actuellement propos\u00e9 uniquement en allemand.<br \/>\n Les membres d&rsquo;ASMAS b\u00e9n\u00e9ficient du tarif partenaire exclusif de la Retail Academy pour ce webinaire.<br \/>\n<a href=\"https:\/\/www.anwr-swiss.ch\/de\/retail-academy\/contentplanung\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez et inscrivez-vous au webinaire<\/a><\/p>\n","protected":false},"featured_media":189337,"template":"","meta":{"_acf_changed":false},"event_category":[130],"class_list":["post-189061","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-weiterbildung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinaire de la Retail Academy&nbsp;: Planification du contenu - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/events\/webinaire-de-la-retail-academy-planification-du-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire de la Retail Academy&nbsp;: Planification du contenu - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Ce webinaire aborde les fondamentaux d&rsquo;une strat\u00e9gie de contenu efficace pour les r\u00e9seaux sociaux. 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