{"id":183579,"date":"2026-01-26T11:45:44","date_gmt":"2026-01-26T10:45:44","guid":{"rendered":"https:\/\/sportbiz.ch\/events\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\/"},"modified":"2026-01-26T11:45:44","modified_gmt":"2026-01-26T10:45:44","slug":"seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia","status":"publish","type":"events","link":"https:\/\/sportbiz.ch\/fr\/events\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\/","title":{"rendered":"S\u00e9minaire d’une journ\u00e9e Retail-academy : Planification des m\u00e9dias sociaux & cr\u00e9ation de contenu avec l’IA"},"content":{"rendered":"

Dans cet atelier d’une journ\u00e9e, vous apprendrez \u00e0 traduire des strat\u00e9gies et des concepts clairs en une gestion efficace des m\u00e9dias sociaux et \u00e0 planifier, cr\u00e9er et optimiser le contenu \u00e0 partir de l\u00e0. Vous d\u00e9velopperez une logique de contenu coh\u00e9rente avec des variantes \u00e0 partir d’offres et de th\u00e8mes et les transformerez en textes convaincants et en graphiques attrayants pour vos canaux de m\u00e9dias sociaux gr\u00e2ce \u00e0 l’IA. Vous obtiendrez une vision pragmatique de la performance du contenu, afin de savoir quels indicateurs sont vraiment utiles et comment d\u00e9duire les prochaines optimisations \u00e0 partir des insights. <\/p>\n

L’atelier est tr\u00e8s pratique - avec de nombreux exercices, des outils utiles, des exemples de la vie quotidienne et des sessions r\u00e9guli\u00e8res de questions-r\u00e9ponses.<\/p>\n

Vous trouverez tous les d\u00e9tails sur ce s\u00e9minaire d’une journ\u00e9e ainsi que les modalit\u00e9s d’inscription directement aupr\u00e8s de la Retail-academy :<\/strong>
\nD\u00e9couvrir et s’inscrire \u00e0 un cours<\/a><\/p>\n","protected":false},"featured_media":183086,"template":"","meta":{"_acf_changed":false},"event_category":[82],"class_list":["post-183579","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-weiterbildung"],"yoast_head":"\nS\u00e9minaire d'une journ\u00e9e Retail-academy : Planification des m\u00e9dias sociaux & cr\u00e9ation de contenu avec l'IA - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/events\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9minaire d'une journ\u00e9e Retail-academy : Planification des m\u00e9dias sociaux & cr\u00e9ation de contenu avec l'IA - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Dans cet atelier d’une journ\u00e9e, vous apprendrez \u00e0 traduire des strat\u00e9gies et des concepts clairs en une gestion efficace des m\u00e9dias sociaux et \u00e0 planifier, cr\u00e9er et optimiser le contenu \u00e0 partir de l\u00e0. Vous d\u00e9velopperez une logique de contenu coh\u00e9rente avec des variantes \u00e0 partir d’offres et de th\u00e8mes et les transformerez en textes […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportbiz.ch\/fr\/events\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportbiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportbizbyasmas\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportbiz.ch\/wp-content\/uploads\/2026\/01\/2026-04-20-Social-Media-Planung-Content-Erstellung-mit-KI-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/\",\"name\":\"S\u00e9minaire d'une journ\u00e9e Retail-academy : Planification des m\u00e9dias sociaux & cr\u00e9ation de contenu avec l'IA - Sportbiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2026-04-20-Social-Media-Planung-Content-Erstellung-mit-KI-scaled.jpeg\",\"datePublished\":\"2026-01-26T10:45:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2026-04-20-Social-Media-Planung-Content-Erstellung-mit-KI-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/sportbiz.ch\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2026-04-20-Social-Media-Planung-Content-Erstellung-mit-KI-scaled.jpeg\",\"width\":2560,\"height\":1707,\"caption\":\"S\u00e9minaire d'une journ\u00e9e Retail-academy : Planification des m\u00e9dias sociaux & cr\u00e9ation de contenu avec l'IA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/seminaire-dune-journee-retail-academy-planification-des-medias-sociaux-creation-de-contenu-avec-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/page-daccueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"S\u00e9minaire d’une journ\u00e9e Retail-academy : Planification des m\u00e9dias sociaux & cr\u00e9ation de contenu avec l’IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sportbiz.ch\\\/fr\\\/\",\"name\":\"Sportbiz\",\"description\":\"Schweizer Sportartikelbranche Online: ASMAS Verband Schweizer Sportfachhandel, \u00abSpaf\u00bb Verband Schweiz. 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