{"id":183567,"date":"2026-03-09T15:43:44","date_gmt":"2026-03-09T14:43:44","guid":{"rendered":"https:\/\/sportbiz.ch\/events\/retail-academy-webinar-social-media-ads-pour-debutants\/"},"modified":"2026-03-09T15:43:44","modified_gmt":"2026-03-09T14:43:44","slug":"retail-academy-webinar-social-media-ads-pour-debutants","status":"publish","type":"events","link":"https:\/\/sportbiz.ch\/fr\/events\/retail-academy-webinar-social-media-ads-pour-debutants\/","title":{"rendered":"Retail-academy Webinar : Social Media Ads pour d\u00e9butants"},"content":{"rendered":"<p>Dans ce webinaire de 2 heures, vous apprendrez les bases de la publicit\u00e9 sur les m\u00e9dias sociaux sur Instagram, Facebook et LinkedIn. Vous comprendrez la diff\u00e9rence entre la port\u00e9e organique et la diffusion payante et quels objectifs peuvent \u00eatre atteints de mani\u00e8re r\u00e9aliste avec les annonces. Vous aurez \u00e9galement une introduction claire au Meta Business Manager, aux groupes cibles et aux budgets, ainsi qu&rsquo;un aper\u00e7u du fonctionnement de la publicit\u00e9 sur LinkedIn. Enfin, vous saurez quels indicateurs sont d\u00e9cisifs pour la mesure du succ\u00e8s et comment classer correctement les r\u00e9sultats.   <\/p>\n<p><strong>Vous trouverez tous les d\u00e9tails de ce webinaire ainsi que les modalit\u00e9s d&rsquo;inscription directement sur le site de la Retail-academy :<\/strong><br \/>\n<a href=\"https:\/\/www.agsag.ch\/de\/retail-academy\/social-ads-fuer-einsteiger\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrir et s&rsquo;inscrire \u00e0 un cours<\/a><\/p>\n","protected":false},"featured_media":183569,"template":"","meta":{"_acf_changed":false},"event_category":[82],"class_list":["post-183567","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-weiterbildung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail-academy Webinar : Social Media Ads pour d\u00e9butants - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/events\/retail-academy-webinar-social-media-ads-pour-debutants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-academy Webinar : Social Media Ads pour d\u00e9butants - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Dans ce webinaire de 2 heures, vous apprendrez les bases de la publicit\u00e9 sur les m\u00e9dias sociaux sur Instagram, Facebook et LinkedIn. 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