{"id":183563,"date":"2026-03-09T15:46:41","date_gmt":"2026-03-09T14:46:41","guid":{"rendered":"https:\/\/sportbiz.ch\/events\/retail-academy-webinar-analytics-dans-le-marketing-en-ligne\/"},"modified":"2026-03-09T15:46:41","modified_gmt":"2026-03-09T14:46:41","slug":"retail-academy-webinar-analytics-dans-le-marketing-en-ligne","status":"publish","type":"events","link":"https:\/\/sportbiz.ch\/fr\/events\/retail-academy-webinar-analytics-dans-le-marketing-en-ligne\/","title":{"rendered":"Retail-academy Webinar : Analytics dans le marketing en ligne"},"content":{"rendered":"<p>Dans ce webinaire de 2 heures, vous apprendrez \u00e0 analyser les donn\u00e9es de votre site web et vos activit\u00e9s sur les r\u00e9seaux sociaux afin de prendre des d\u00e9cisions marketing avis\u00e9es. Vous obtiendrez un aper\u00e7u pratique des indicateurs cl\u00e9s - du taux d&rsquo;engagement et de la port\u00e9e au CTR et aux conversions - et apprendrez \u00e0 les interpr\u00e9ter facilement. <\/p>\n<p>Nous vous proposons \u00e9galement une introduction claire \u00e0 Google Looker Studio et vous montrons l&rsquo;utilit\u00e9 d&rsquo;un tableau de bord clair dans la vie quotidienne d&rsquo;une PME. En compl\u00e9ment, nous nous pencherons bri\u00e8vement sur des alternatives respectueuses de la vie priv\u00e9e telles que Matomo et Friendly Analytics. <\/p>\n<p>Vous trouverez tous les d\u00e9tails de ce webinaire ainsi que les modalit\u00e9s d&rsquo;inscription directement sur le site de la Retail-academy :<br \/>\n<a href=\"https:\/\/www.anwr-swiss.ch\/de\/retail-academy\/analytics-im-online-marketing\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrir et s&rsquo;inscrire \u00e0 un cours<\/a><\/p>\n","protected":false},"featured_media":183565,"template":"","meta":{"_acf_changed":false},"event_category":[82],"class_list":["post-183563","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-weiterbildung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail-academy Webinar : Analytics dans le marketing en ligne - Sportbiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportbiz.ch\/fr\/events\/retail-academy-webinar-analytics-dans-le-marketing-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-academy Webinar : Analytics dans le marketing en ligne - Sportbiz\" \/>\n<meta property=\"og:description\" content=\"Dans ce webinaire de 2 heures, vous apprendrez \u00e0 analyser les donn\u00e9es de votre site web et vos activit\u00e9s sur les r\u00e9seaux sociaux afin de prendre des d\u00e9cisions marketing avis\u00e9es. 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